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Houston's 1st legal whiskey distillery, Yellow Rose, is building a bigger and better distillery and Houston's 1st tasting room. CHEERS! Read more

Houston, TX Food
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Funded!

This project was successfully funded on August 20, 2014.

Houston's 1st legal whiskey distillery, Yellow Rose, is building a bigger and better distillery and Houston's 1st tasting room. CHEERS!

Houston, TX Food
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About this project

Yellow Rose Distilling is Houston’s first legal whiskey distillery.  Our company was formed in late 2010 and our first whiskey, Outlaw Bourbon won numerous awards upon its release in 2012.  We quickly realized that our small operation needed to grow.  Just last year state regulations changed to allow Texas distilleries to sell for on-site and off-site consumption.  With the new law, demand continued to grow and we decided to find a place closer in to town.  Yellow Rose is now located just North of the Galleria area, with easy access to downtown, the Heights and other popular areas.

Our new facility is being constructed to include a tasting room, barrel room, bottling room and much larger distilling equipment.

Many of you have already tried our great whiskeys, but we want to give everyone an opportunity to tour and taste our spirits on a regular basis.  Everyone is enjoying the craft brewery expansion throughout our state; it’s time we do the same for distilling!

Spirits

Yellow Rose Distilling currently produces four different whiskeys.  These include the Outlaw Bourbon, Straight Rye, Blended Whiskey and our new Double Barrel Bourbon.  Later on down the line we will be launching some additional products as well.  Prior to our official opening in Aug/Sept we will also be bottling up some special limited release spirits for those who are able to swing by the new distillery!

Yellow Rose Whiskey
Yellow Rose Whiskey

Progress

Being first isn’t easy; it takes a lot of patience and support!  The last few years have been fun, we’ve learned a lot but there is much more to accomplish.  Getting the necessary permits from the City of Houston took longer than expected, but in early June we finally received approval to start the construction.  We are about half way done with the initial phase and look forward to inviting everyone out for a tour and tasting come later this summer!

All of our equipment has arrived so check out some of the pictures below.

Our new still is a true piece of art, standing over 8ft tall.  All copper on the inside, this is the heart of Yellow Rose Whiskey.  Many of you may remember our initial 50 gallon copper pot still; this is similar but about 10x time size with an added vodka column that will nearly reach the roof of our facility.  Get ready for some awesome Texas spirits!

Our new custom still
Our new custom still

How to Support Yellow Rose

Many of you have already supported us in a variety of ways, but others are always asking “what can we do to help?”  We want to offer some one-of-a-kind experiences to our loyal customers, friends and family through the Kickstarter program.

The funding will be used to help complete the distillery and tasting room build-out.  We want the facility to be an enjoyable place that Houston will be proud to have as a landmark destination.  Maybe you can have your birthday party, holiday party or company outing at the facility.  To make this right, we need your support!

Basic Goal

Our goal is to raise $25,000 to use towards the tasting room and build-out of our distillery.  Additional dollars will be used towards improving the space.

Stretch Goal

If we meet our stretch goal of $35,000 we will be able to create our Special Reserve Outlaw Bourbon and other creative products.  We will also be able to upgrade the lighting above the bar in the tasting room to showcase the custom built bar. We want to create a beautiful space that you will feel comfortable in and make you feel at home.

Reward Spotlight

Limited Edition Kickstarter "I Heart Whiskey" Shirt

Strut your stuff in this limited edition Yellow Rose Shirt.  Show others you supported us and what you love!
Strut your stuff in this limited edition Yellow Rose Shirt. Show others you supported us and what you love!

Yellow Rose Kickstarter Party

Be one of the first to come see the new tasting room and distillery!  Our launch party will be an awesome event, with complete private access to the facility.  Meet the Yellow Rose family, try some of our special reserve products and help us do it up right!  Food, drinks and music will be provided.

Yellow Rose Barrel Table

Bring home a piece of Yellow Rose with a custom barrel table.  This table is made by Owner Ryan Baird using one of our whiskey aging barrels.
Bring home a piece of Yellow Rose with a custom barrel table. This table is made by Owner Ryan Baird using one of our whiskey aging barrels.

Distillery Class

Ever wanted to do what we do?  Come spend a day with the founders, Troy Smith and Ryan Baird.  This class is an introduction to a variety of topics including:

Production - mashing, fermentation, distilling, barreling and bottling

Sales/Marketing - branding, distribution, retail, marketing

Lunch will be provided and bring your questions, we will be open to discussing anything you may want!

Spend a day with our master distiller, Troy Smith, learning some of the ins and outs of distilling whiskey!
Spend a day with our master distiller, Troy Smith, learning some of the ins and outs of distilling whiskey!

Bourbon Aged Maple Syrup

Our craft Outlaw Maple Syrup has won us several awards.  Adding a couple drops to your cocktails, waffles, pancakes or ice cream can make a huge difference.
Our craft Outlaw Maple Syrup has won us several awards. Adding a couple drops to your cocktails, waffles, pancakes or ice cream can make a huge difference.

More about the founders

Yellow Rose was founded by a couple of local guys looking to do something different in the community.  They figured that while craft beer is really cool, no one was making whiskey around here, so why not them.

Ryan Baird and Troy Smith got the company and initial recipes started and soon Randy Whitaker was added to the team.  The three did something that no one else in the area had ever done: distill, bottle and sell whiskey!  (Legally that is…) Building on the idea that a great whiskey starts in the bottle, Yellow Rose surprised consumers and judges by turning out top notch spirits despite their size.

Since the founding, friends and family have joined the team including Ryan Rudel, Kristi Cutlip, Sean Valant and Jason Valentine as well as many partners throughout the U.S. who help with sales and marketing efforts.

For more info on us check out our website at: www.yellowrosedistilling.com

Project Description:

Yellow Rose has moved into a 10,000 sq ft warehouse just North of the Galleria.  The front 2,000 sq ft will be split up into two area’s including offices and a large tasting/event room.  The tasting room will have a 16ft bar and other seating areas used during weekend tours and in the evenings for special events.

The back 8,000 sq ft will include all our production equipment (mash ton, fermenters, still).  A separate bottling room is being constructed where we will bottle up our finished products.  The middle area of the warehouse will house Yellow Rose whiskey barrels as they wait to be perfected!

Soon after the build out is complete we will have our bottling room where all of our equipment will be placed.
Soon after the build out is complete we will have our bottling room where all of our equipment will be placed.

Risks and challenges

The best part about our Kickstarter program is that we’ve mitigated many of the risks. Yellow Rose Distilling is already permitted with the Federal TTB, State TABC and approved by the City of Houston to complete the build-out of our distillery.

Still, risk does exist that the city will take longer than expected to give us final approval once the construction is complete.

Our expectation is we should be complete in August (possibly September) at which point we will work to fulfill the rewards.

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FAQ

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Rewards

  • You selected
    Pledge $1 or more

    2 backers

    Reward 1: Shout out on social media thanking you for supporting Yellow Rose, Houston's first whiskey distillery!

    Estimated delivery:
  • You selected
    Pledge $5 or more

    2 backers

    Reward 2: Yellow Rose Distilling Kickstarter sticker!

    ALSO - A shout out on social media thanking you for your amazing support!

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $10 or more

    4 backers

    Reward 3: Get your name on our website as a supporter for our great cause!

    ALSO - Yellow Rose Kickstarter Supporter Sticker and a shout out on social media thanking you for your amazing support!

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $20 or more

    3 backers Limited (72 left of 75)

    Reward 4: Set (2) of Yellow Rose rocks glasses. With this reward you will receive a matching set of rocks glasses with the Yellow Rose logo that you will be able to enjoy your favorite Yellow Rose whiskey out of.

    ALSO - Everything at the level 3 reward.

    PLEASE NOTE: This item does not ship, please select the $25.00 option for shipping.

    Estimated delivery:
  • You selected
    Pledge $20 or more

    19 backers Limited (56 left of 75)

    Reward 5: Four (4) tour cards for our brand new distillery! This gets 4 passes to tour the distillery to be used at your discretion.

    ALSO - Everything at the level 3 reward.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $25 or more

    12 backers Limited (63 left of 75)

    Reward 8: Set (2) of Yellow Rose rocks glasses. With this reward you will receive a matching set of rocks glasses with the Yellow Rose logo that you will be able to enjoy your favorite Yellow Rose whiskey out of.

    ALSO - Everything at the level 3 reward.

    (Shipping included to anywhere in the United States)

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $25 or more

    14 backers Limited (36 left of 50)

    Reward 6: A bottle of our Yellow Rose Vermont Maple Syrup. We age REAL Vermont maple syrup in our Outlaw barrels. Enjoy your pancakes, waffles, ice cream, or even add it to your cocktails for a sweetness with a hint of Outlaw Bourbon.

    ALSO - Everything at the level 3 reward.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $25 or more

    1 backer Limited (19 left of 20)

    Reward 7: Receive a one of a kind 8 oz. stainless steel Yellow Rose Flask. You will be able to take your favorite Yellow Rose product with you anywhere. ALSO - Everything at the level 3 reward. PLEASE NOTE: This item does not ship, please select the $30.00 option for shipping.

    Estimated delivery:
  • You selected
    Pledge $30 or more

    1 backer Limited (59 left of 60)

    Reward 9: Come to the Distillery for a lesson in Mixology! We will teach you the craft of creating specialty cocktails right at the Distillery.

    ALSO - Everything at the level 3 reward.

    Estimated delivery:
  • You selected
    Pledge $30 or more

    6 backers Limited (14 left of 20)

    Reward 10: Receive a one of a kind 8 oz. stainless steel Yellow Rose Flask. You will be able to take your favorite Yellow Rose product with you anywhere. ALSO - Everything at the level 3 reward. (Shipping included to anywhere in the United States)

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $35 or more

    8 backers Limited (67 left of 75)

    Reward 11: Set (2) of Yellow Rose nosing glasses. Glencairn glasses are the official glass to use when drinking whiskey. These glasses allow you to see the color, taste, and smell of the whiskey better. These glasses are come embossed with the Yellow Rose logo.

    ALSO - Everything at the level 3 reward.

    PLEASE NOTE: This item does not ship, please select the $50.00 option for shipping.

    Estimated delivery:
  • You selected
    Pledge $35 or more

    0 backers Limited (50 left of 50)

    Reward 12: OFFICIAL Yellow Rose Kickstarter "I heart Whiskey" limited addition T-Shirt. ALSO - Everything at the level 3 reward. PLEASE NOTE: This item does not ship, please select the $40.00 option for shipping.

    Estimated delivery:
  • You selected
    Pledge $40 or more

    4 backers Limited (46 left of 50)

    Reward 13: OFFICIAL Yellow Rose Kickstarter "I heart Whiskey" limited addition T-Shirt. ALSO - Everything at the level 3 reward. (Shipping included to anywhere in the United States)

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $50 or more

    10 backers Limited (10 left of 20)

    Reward 14: Set (2) of Yellow Rose nosing glasses. Glencairn glasses are the official glass to use when drinking whiskey. These glasses allow you to see the color, taste, and smell of the whiskey better. These glasses are come embossed with the Yellow Rose logo.

    ALSO - Everything at the level 3 reward.

    (Shipping included to anywhere in the United States)

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $75 or more

    5 backers Limited (5 left of 10)

    Reward 15: Official Yellow Rose T-Shirt and a set (2) of Yellow Rose rocks glasses.

    ALSO - Everything at the level 3 reward.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $75 or more

    10 backers Limited (30 left of 40)

    Reward 16: A ticket (1) to the EXCLUSIVE Yellow Rose Kickstarter Party at our distillery. If we succeed with our Kickstarter, we are throwing a party. Get a ticket to our exclusive party. Meet the Yellow Rose family, enjoy drinks, food, and music in the distillery when we finish the build out. Sip drinks among the still, and barrels, and hang out in our new tasting room.

    ALSO - Everything at the level 3 reward.

    Estimated delivery:
  • You selected
    Pledge $150 or more

    14 backers Limited (36 left of 50)

    Reward 17: 3.5 gallon used whiskey barrel and T-Shirt. This Yellow Rose branded barrel is perfect for decoration, or aging other spirits. We have had a lot of breweries use our barrels to age award winning beers.

    ALSO - Everything at the level 3 reward.

    Estimated delivery:
    Only ships to: United States
  • You selected
    Pledge $150 or more

    12 backers Limited (3 left of 15)

    NEW!!! TWO (2) tickets to the EXCLUSIVE Yellow Rose Kickstarter Party at our distillery. If we succeed with our Kickstarter, we are throwing a party. Get a ticket to our exclusive party. Meet the Yellow Rose family, enjoy drinks, food, and music in the distillery when we finish the build out. Sip drinks among the still, and barrels, and hang out in our new tasting room. ALSO - Everything at the level 3 reward.

    Estimated delivery:
  • You selected
    Pledge $200 or more

    4 backers Limited (6 left of 10)

    Reward 18: Private event at your house, office or other approved locations. This event will give you two hours with a Yellow Rose representative who will teach you and your guests about the distilling process, the types of whiskeys, and our products. These are great for birthday parties, corporate events, and whiskey lovers. (Alcohol not included) ALSO - Everything at the level 3 reward.

    Estimated delivery:
  • You selected
    Pledge $225 or more

    0 backers Limited (15 left of 15)

    Reward 19: Free entrance to the distillery for a year, along with one guest, during scheduled tours and all the regular distillery amenities. You will also get one ticket to our Kickstarter Launch Party! ALSO - Everything at the level 3 reward.

    Estimated delivery:
  • You selected
    Pledge $250 or more

    0 backers Limited (10 left of 10)

    Reward 20: You will get one of our Yellow Rose Whiskey Barrels (50g). This barrel has been used to age our whiskey. Perfect to add a rustic addition to your house, bar, patio, or event! ALSO - Everything at the level 3 reward. PLEASE NOTE: This item does not ship, local pick up only.

    Estimated delivery:
  • You selected
    Pledge $500 or more

    5 backers Limited (5 left of 10)

    Reward 21: A custom made barrel table. These tables are made from our 50 gallon whiskey barrels with a solid wood top, and stained. They make a great addition to any home, bar, game room, ect!! ALSO - Everything at the level 3 reward. PLEASE NOTE: This item does not ship, local pick up only.

    Estimated delivery:
  • You selected
    Pledge $500 or more

    1 backer Limited (19 left of 20)

    Reward 22: Distillery Class from 9am to 6pm where you can learn the fundamentals of distilling operations. In a day you will work closely with Troy and learn the processes of mashing, fermenting, and distilling whiskey. You will spend a short amount of time learning the sales and distribution aspect of the industry. Lunch is included. ALSO - Everything at the level 3 reward. PLEASE NOTE: This class will have up to 20 people in it.

    Estimated delivery:
  • You selected
    Pledge $750 or more

    3 backers Limited (7 left of 10)

    Reward 23: A private party for up to 30 people at the distillery. You can have your birthday, rehearsal dinner, family reunion, corporate event, or any other event in our tasting room. We will have a bartender at our custom bar for you and your guest to sip Yellow Rose at (Includes two drinks per person and tour). ALSO - Everything at the level 3 reward.

    Estimated delivery:
  • You selected
    Pledge $1,500 or more

    0 backers Limited (5 left of 5)

    Reward 24: Yellow Rose Family Status for a year. You will get special treatment that our friends and family get. You will get access to limited edition products (example: our maple aged rye), invitations to private events, one free tour per month, and level 2 tier customer status. ALSO - Everything at the level 3 reward.

    Estimated delivery:
  • You selected
    Pledge $2,500 or more

    0 backers Limited (3 left of 3)

    Reward 25: Live and Breathe Yellow Rose. You will get to work side by side with our Master Distiller at the distillery for a week and learn what he knows. From barreling to bottling, you will learn how our whiskey is made from start to finish. You will be able to learn the distribution processes and sales. You will get to help with tours and see us in action. Perfect for the craft spirit aficionado. Lunch is included everyday and one dinner with the team. If you live outside of the Houston area, a hotel will be provided for 4 nights. ALSO - Everything at the level 3 reward.

    Estimated delivery:
  • You selected
    Pledge $3,000 or more

    2 backers Limited (1 left of 3)

    Reward 26: Yellow Rose Family Status for life. You will get special treatment that our friends and family get. You will get access to limited edition products (example: our maple aged rye), invitations to private events, one free tour per month, and level 2 tier customer status. ALSO - Everything at the level 3 reward.

    Estimated delivery:

Funding period

- (30 days)