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$9,299 pledged of $50,000 goal
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By Jessica Rosenberg
$9,299 pledged of $50,000 goal
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About

 

 

 

The Adventures of Super Stretch – Yoga & Mindfulness for Kids

The Adventures of Super Stretch is a universe focused on inspiring kids to practice playful movement and mindfulness. This fun, yoga and wellness app is an engaging and creative solution that teaches kids how to relax and find balance, so they can live happy and healthy lives. 

The Adventures of Super Stretch mobile app first launched in 2012. The app is available for iOS platform on iTunes here. Using storytelling, animation, video examples with real kids and music, our super hero guide and amazing cast of animated characters invite kids on magical adventures through their land at "247 Mindfulness Path Way!" Each of Super Stretch’s friends help kids learn how to use different movements and breathing to make every day balanced.  

 

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We believe that every child is super! Super Stretch teaches kids how to learn and listen with their whole body, brain and heart to find optimal alignment, get back on track and tap into their life force - their breath. The mindful, movement practice and program offers tools to helps kids flip the switch from reactive to proactive, teaching positive skills that will last a lifetime.   

Families today face so many challenges; worry, exhaustion, feeling disconnected, stress, anxiety, peer pressure, divorce, trauma, ADD/ADHD, obesity, juvenile diabetes and more. Parents, schools and health programs are seeking solutions for engaging kids and reducing stress. 

According to a recent poll by the American Psychological Association the national stress level is the highest it's been in 10 years. Super Stretch is the solution. It is a positive prescription and catalyst for change to help deliver the relatable resources and tools kids need to find ways to relax, connect, observe, listen and create space for stillness. It uses sensory integration tools and therapeutic yoga postures to create a rhythmic response in the body, so kids can self-regulate body, brain and heart.  

  • Ideal for all ages & skill levels 
  • Increases flexibility & coordination 
  • Teaches self-control & body awareness 
  • Develops strong, flexible bodies 
  • Aids concentration
  • Reduces stress 
  • Develops self-awareness & confidence 
  • Explores & expresses creativity 
  • Develops self-respect & respect for others

Kids don’t have to be yogis, athletes, flexible or fit to do Super Stretch Yoga. We’ve designed the sequences to be non-competitive. In yoga there’s no perfect and in each pose, the kids are just being kids – doing poses the best they can. No need to be perfect, to “succeed” or do it “right.” It’s ok to fall out of poses. It’s ok to laugh or to roar like a lion – in fact, that’s the whole point. We want all kids to be courageous, creative and just try!  

Parents, grandparents, school teachers, healthcare workers, day care providers, yoga teachers, and yoga lovers can use the Super Stretch program to get kids excited about moving every day. It can be done anytime, anywhere. When you’re on-the-go in your car you can easily do a couple balloon breaths together to extinguish a taxing situation. Just click on the app and you’re ready to go! Or families can do the full yoga sequences together at home. Super Stretch is also great for schools because it encourages physical activity and offers kids positive tools, so they are ready to learn. It makes mindful practice easy and empowers parents, educators and children. 

 

Our initial Kickstarter goal is to create a more robust Super Stretch curriculum. We want to start with enhancing the app by creating eight, fifteen-minute yoga sequence HD videos, led by Jes and real kids doing the postures together, with the help of Super Stretch and their animated friends. 

The videos will address issues that kids experience in their everyday life. Sometimes life can be messy and unpredictable leaving kids feeling fearful, anxious and negative. This is not our true nature. Our new Super Stretch videos will show kids a different perspective and teach them to think in a whole new way, so they can create freedom from the fear that weighs down their minds and tap into their super powers!

  • Good Morning Yoga 
  • Sweet Dreams Yoga 
  • Chair Yoga
  • Cultivating self-confidence
  • Reigning in scattered energy
  • Increasing concentration
  • Overcoming anxiousness
  • Reducing stress

The video sequences will be available for download via in-app purchase on iOS platform and also on "The Adventures of Super Stretch" website.

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Our Kickstarter supporters will have the opportunity to access these NEW videos before they are officially released to the public, at a discounted rate!

Current features of the Super Stretch app: 

  • 12 yoga poses for all skill levels and ages.
  • Animated characters and real kids show how to do the poses including; Super Stretch the Super Hero Guide, Hani the Silly Monkey, Audo the Down Dog, Meow the Cat & Moo the Cow, Arch the Elephant, Fierce the Frog, Guard the Eagle, Vera the Tree, Moksha the Mouse, Bujha the Snake, Rainbow the Butterfly, and Rest & Dream Time the Sun and Moon.
  • Breathing breaks. Can you take 3 deep breaths? 
  • Inspiring music with each pose. 
  • Earn a star for every pose. Collect all 12 & the app takes your photo with Super Stretch!

Variety of ways to use and learn:

  • Teaching tool families can do together or kids can do on their own.
  • Follow along by pressing ‘Play All’ button and Super Stretch will introduce you to his friends and their 12 yoga poses.
  • Pick 1 pose to do at a time and follow along with Super Stretch and his friends.


Super Stretch is also being used in several school districts to give kids a new outlet for mindfulness and playful movement in the classroom, as more and more schools are realizing that yoga is a positive prescription to promote learning.

Beyond the app, the universe also consists of a teacher training program, storybook, flash cards, relaxation & visualization MP3s, t-shirts, tote bags, posters, coloring pages, postcards and temporary tattoos.

Super Stretch Products
Super Stretch Products

 

We want to enhance Super Stretch and create more educational tools so these wellness characters can keep teaching. We have big plans and even bigger future goals for Super Stretch. We want to expand our reach and our mission to those who need us most like schools, children’s hospitals and kids with special needs. We want all kids to join the team and “Breathe. Stretch. Play. Make NAMASTE a part of every day!” 

Please share our Kickstarter campaign with your friends so we can spread our adventures with Super Stretch and make the whole world “Super” inside and out! Thank you and NAMASTE!

To learn more about Jes and Super Stretch check us out here:

https://adventuresofsuperstretch.com

https://jesrosenberg.com

https://www.facebook.com/superstretchyoga/

https://twitter.com/sprstretchYOGA

https://www.instagram.com/superstretchyoga/

 

 

 

 

 

     


 

 

Risks and challenges

While we are confident in our planning and process, our project faces the typical challenges inherent in video production.

PRODUCTION TIMELINE
Our first phase, Creative Development and Pre-Production is well underway, as we have defined the overall look and feel of the yoga video sequences and how to produce them. Our current plan is to begin Production/shoot the videos in January. The risks and challenges involved with being ready to shoot as scheduled involve ensuring our 8 scripts are finalized, casting our kid talent and aligning everyone’s schedules for several shoot days.

Post-Production is set to occur in February & March. It’s easy for projects to fall behind during this detailed phase. Editing and finalizing 8 videos is a lot of content to manage. This is why we’ve built in 2-full months so we can ensure a high production value is achieved by creating solid storylines, animation, compositing (land of Super Stretch graphic backgrounds) and music.

BUDGET
Going over budget is always a challenge in video production. Working with young children as talent, relies on having a back-up plan and a back-up for your back-up! We want to make sure we cast enough talent options, so if someone is having a bad day on our shoot day(s) (i.e. melt down!) we have another happy camper waiting in the wings! If a shoot day is delayed for any reason, costs rapidly increase for crew, location, overtime talent fees, etc. Additionally, the level of animation that is required for these videos can also be challenging to precisely budget and plan for, as storylines can shift in edit/post-production and require on-the-fly changes/tweaks.

The good news is we’re working with an extremely experienced production team who know how to navigate and find solutions for the challenges that are sure to arise!

APP & WEBSITE UPDATES/TESTING
Unforeseen delays caused by glitches and fixes can occur during this phase. We have padded this timeline by allocating April + May to finalize everything. It is our intention to stick to our timeline, as defined.

The project has been financed, up to this point, entirely out of pocket. Having backer support allows us to take Super Stretch to the next level!

Super Stretch is more than a passion project, it's a mission to share all the yoga love, far and wide! We're willing to take these risks, in order to make a difference in kids' lives. Thank you again for your support! NAMASTE.

Love, 
Jes & Super Stretch

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Support

  1. Select this reward

    Pledge $1 or more About $1.00

    NAMASTE!

    Virtual NAMASTE! We appreciate you making NAMASTE a part of everyday and showing your LOVE! Good KARMA to YOU!

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    Pledge $12 or more About $12

    EXCLUSIVE ACCESS-1 Video Download

    INCLUDES: 
    1 themed video, such as: 
    • Good Morning Yoga 
    • Sweet Dreams Yoga 
    • Chair Yoga 
    Or other intentions focused on: 
    • Cultivating self-confidence 
    • Reigning in scattered energy 
    • Increasing concentration 
    • Overcoming anxiousness 
    • Reducing stress

    Your family will receive a download link for discounted, exclusive access to 1 NEW HD yoga video, prior to public launch. (planned retail value: $14)

    Stretch and play with Jes, Super Stretch and their animated friends, as you travel together on fun yoga adventures! Available whenever you need to take a breath in life. Make NAMASTE a part of everyday!

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    FUN pack!

    INCLUDES:
    • "The Adventures of Super Stretch" coloring activity poster
    • "The Adventures of Super Stretch" (5) postcard pack
    • Super Stretch temporary tattoos, set of (5)

    Your family receives one "The Adventures of Super Stretch" 24"x36" coloring activity poster, displaying the whole cast of characters, Super Stretch postcard pack of five, 4"x6" postcards featuring the fun characters and a set of five, 2"x2" temporary tattoos with your favorite yoga guide super hero, Super Stretch! NAMASTE!

    FREE shipping from Minnesota

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    Pledge $20 or more About $20

    EXCLUSIVE ACCESS-2 Video Downloads

    INCLUDES: 
    2 themed videos, such as: 
    • Good Morning Yoga 
    • Sweet Dreams Yoga 
    • Chair Yoga 
    Or other intentions focused on: 
    • Cultivating self-confidence 
    • Reigning in scattered energy 
    • Increasing concentration 
    • Overcoming anxiousness 
    • Reducing stress

    Your family will receive a download link for discounted, exclusive access to 2 NEW HD yoga videos, prior to public launch. (planned retail value: $24)

    Stretch and play with Jes, Super Stretch and their animated friends, as you travel together on fun yoga adventures! Available whenever you need to take a breath in life. Make NAMASTE a part of everyday!

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    Pledge $25 or more About $25

    Even MORE FUN Pack!

    INCLUDES:
    • "The Adventures of Super Stretch" flash card deck (retail $24)
    • "The Adventures of Super Stretch" soft-cover book (retail $14)

    A SUPER bargain price! Your family receives "The Adventures of Super Stretch" flash cards and "The Adventures of Super Stretch" soft-cover storybook.

    The 52 flash cards are a comprehensive introduction to fitness that contain more then 50 variations on traditional fitness postures, featuring all the fun Super Stretch characters. Use the cards to test your fitness flexibility and flex your brain when you play a memory game with them!

    "The Adventures of Super Stretch" book follows the exciting adventures of Super Stretch, as he guides girls and boys on journeys of self-discovery to exotic locales around the globe. At each destination kids encounter playful characters, who teach them a variety of fitness movements that not only invigorate the body, but also reveal valuable lessons showing the way to lifelong health and happiness! NAMASTE!

    FREE shipping from Minnesota

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    Pledge $40 or more About $40

    EXCLUSIVE ACCESS-4 Video Downloads

    INCLUDES: 
    4 themed videos, such as: 
    • Good Morning Yoga 
    • Sweet Dreams Yoga 
    • Chair Yoga 
    Or other intentions focused on: 
    • Cultivating self-confidence 
    • Reigning in scattered energy 
    • Increasing concentration 
    • Overcoming anxiousness 
    • Reducing stress

    Your family will receive a download link for discounted, exclusive access to 4 NEW HD yoga videos, prior to public launch. (planned retail value: $48)

    Stretch and play with Jes, Super Stretch and their animated friends, as you travel together on fun yoga adventures! Available whenever you need to take a breath in life. Make NAMASTE a part of everyday!

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    Pledge $80 or more About $80

    EXCLUSIVE ACCESS-8 Video Downloads

    INCLUDES: 
    All 8 themed videos, such as: 
    • Good Morning Yoga 
    • Sweet Dreams Yoga 
    • Chair Yoga 
    And other intentions focused on: 
    • Cultivating self-confidence 
    • Reigning in scattered energy 
    • Increasing concentration 
    • Overcoming anxiousness 
    • Reducing stress

    Your family will receive a download link for discounted, exclusive access to all 8 NEW HD yoga videos, prior to public launch. (planned retail value: $96)

    Stretch and play with Jes, Super Stretch and their animated friends, as you travel together on fun yoga adventures! Available whenever you need to take a breath in life. Make NAMASTE a part of everyday!

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  8. Select this reward

    Pledge $100 or more About $100

    SUPER FUN pack!

    INCLUDES:
    • Super Stretch T-shirt - Kid or Adult Size (XS-XL)
    • "The Adventures of Super Stretch" flash card deck
    • "The Adventures of Super Stretch" soft-cover book
    • "The Adventures of Super Stretch" coloring activity poster
    • "The Adventures of Super Stretch" postcard pack (set of 5)
    • Super Stretch temporary tattoos (set of 5)

    Display your SUPER POWERS everyday when you wear your Super Stretch T-shirt! Made in the USA. Sized generously. 100% combed and ring-spun cotton and 30 single jersey. Prewashed. (See detailed descriptions for other included items in above Rewards.) NAMASTE!

    FREE shipping from Minnesota

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    Pledge $250 or more About $250

    EXCLUSIVE Private Yoga Session with JES!

    RESTRICTIONS: 
    • Must be located in the Minneapolis/St. Paul Twin Cities area
    • Specifically for 1 child, 1 adult or immediate family - parent(s)/(guardian(s) + son(s)/daughter(s) 
    • Session held at centrally located location - TBD.

    Receive a 60-minute, personalized yoga session guided by Jes! Class can be customized for adults, kids or your whole family. Let's breathe, stretch and play together! NAMASTE!

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    Pledge $500 or more About $500

    Sponsorship Level I-"Thank You" Credit

    INCLUDES: 
    • A special "thank you" in the end credits of 4 yoga videos, dedicated to YOU!
    • Link to download all 8 videos for FREE!

    Your name (or family's name) will be included in a special "Thank You" credit at the end of 4 videos! Thank you for supporting "The Adventures of Super Stretch" and making the whole world SUPER, inside and out! NAMASTE!

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    Pledge $1,000 or more About $1,000

    Executive Producer Credit

    INCLUDES:
    • Your name listed as "Executive Producer" in the end credits of all 8 videos
    • Link to download all 8 videos for FREE!

    Your name (or family name) will be included as an "Executive Producer" in the end credits of all 8 videos. Thank you for supporting "The Adventures of Super Stretch" and making the whole world SUPER, inside and out! Let's be super heroes, together! NAMASTE!

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Funding period

- (30 days)