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$468
pledged of $27,000pledged of $27,000 goal
6
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, May 13 2015 5:04 PM UTC +00:00
Last updated May 13, 2015

EYEGOZ Express Your Egoz - Removable Face Backpacks

Eyegoz backpacks: a versatile backpack that changes to whatever you want it to be - fashion and utility!

EYEGOZ Express Your Egoz - Removable Face Backpacks

Eyegoz backpacks: a versatile backpack that changes to whatever you want it to be - fashion and utility!

$468
pledged of $27,000pledged of $27,000 goal
6
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, May 13 2015 5:04 PM UTC +00:00
Last updated May 13, 2015

About

Imagine owning a backpack that allows you to make a different fashion statement every day? What if that same backpack also served a functional purpose? Go from a fashion face to a functional face (face with solar panels) in 30 seconds.  It's that simple.  One backpack, endless options! 

Fashion, solar, and plush faces
Fashion, solar, and plush faces

Highlights

  • Self contained - You never have to remove the backpack's contents for it to become aesthetically different.  Just simply zip one face off and zip another face on.
  • Eco-friendly - Since it's one bag that can look like a different backpack every day, there's no need to purchase additional bags throughout the year.
  • Fashion faces - Different colors and styles that are fun and exciting.
  • Utility faces - Faces that serve a purpose like a solar panel face that charges your devices, a gaming face that has many pockets, or a skateboard sleeve face that is able to hold a standard skateboard.
  • Trade faces with friends - As the market grows you may have the ability to trade faces with others.

Creating a Backpack that's Different from the Rest

Student?  No problem!  Hiker?  No problem!  Gamer?  No problem! Fashionista? No problem! Eyegoz has a face for that!  Eyegoz gives you the freedom to be YOU!

Though there are many colors and prints of backpacks, there's nothing that lets you use the same backpack while changing the look of it every day.  Eyegoz hopes to change all of that.

With many choices..

that are easy to change out!

People love to stand out and be noticed, so why not show off your individuality with something that's used every day.  Millions of people carry backpacks, so why not personalize them? Eyegoz backpacks offer flexibility by taking one backpack and changing it into several hundred fashion and utility options.

Boys, girls, toddlers, tweens and even grown-ups can express themselves with our bags. Because everyone deserves to be noticed, we created two backpack lines.  One for toddlers... 

Toddler Girls
Toddler Girls
Toddler Boys
Toddler Boys

and one for tweens.

Tween Girls
Tween Girls
Tween Boys
Tween Boys

We are extremely passionate about our backpacks and we want to bring that passion to everyone who wears one.  Eyegoz is about expression! Our backpacks allow people to feel empowered while showing everyone who they are.

Durability and Features

Aside from the fashion aspect of the bags, these bags were designed with durability and practicality in mind.  

Our backpacks include a pocket that houses and zips up to protect your phone. This pocket can easily fit an HTC ONE.

Want to plug your headphones in?  Zip them up leaving the headphone wire free so you can listen to your music.  The phone pocket is located at the top of the backpack right behind the head for this very purpose. 

We've even added a dedicated padded laptop pocket (fits up to MacBook Pro 15”) that sits between the padded back and the backpack. 

Pockets have been added to the sides of the covers to house headphones and other useful accessories.

The inside of the backpack utilizes its space with pockets for pens, calculators, and notebooks.

Our bags work great for travel and carry on.

Specifications

Toddler Backpack Features:

  • Durable 600 denier polyester/terry cloth
  • 13” x 10” x 10” (including stuffed animal)
  • Holds overnight cloths and blanket or a lunchbox or 2-3 textbooks, a calculator, pens and pencils, and a cellphone
  • Machine washable

Tween Backpack Features:

  • Durable 600 denier polyester/terry cloth
  • 17” x 12” x 7”
  • Holds 2-3 textbooks, paperback books, 1 large binder, and 2-3 spiral notebooks
  • A padded sleeve that fits a 16” diagonal laptop
  • A cellphone sleeve with headphone access
  • Earbud storage pockets
  • Calculator sleeve
  • Machine washable

Where We're at Today

We've lined up a factory to run our first production of high quality bags with creative and unique swappable faces.  Eyegoz is pleased to announce that our swappable faces will be sold, in sets of three, with individual themes in mind.  We currently offer a farm theme (dog, cow, and pig) for the toddler girls, and dinosaurs (Pterodactyl, Tyrannosaurus Rex, and Triceratops) for the toddler boys.  For the tween lines, we offer vibrant zebra (electric green, standard, and hot pink) prints for girls 

and vivid solids (red, black, and white) for tween boys.  

We originally started with skull prints for the tween boys to show that any print can be used to simply swap out.

 A standard black bag for the tween girls

 which then evolved into a plush bag line.

These exciting and vibrant designs are offered as rewards to our backers.

A Quick Look at the Rewards

If our Eyegoz Kickstarter campaign successfully funds, you will receive a survey to indicate the bag and theme of your choice. 

How It All Began

In April of 2012, our family went on a road trip (4 1/2 hour drive) to Disneyland.  While en route, Steve began brainstorming about creative ideas for his daughters to express themselves.  He considered the thought that his oldest daughter (12 at the time) loved to wear different colored shoes and pants to school.  So, naturally school and backpacks came to mind.

That night, he presented the idea of a backpack that could change designs!  Our family instantly loved it!

When we arrived back in Henderson, we immediately got to work on the design. We came up with a removable face that zips on and off with a 360 degree zipper.  As soon as our idea was down in print, we knew that we needed to patent it so we hired a patent attorney to research the concept for submittal to the U.S. Patent Office (we submitted and are currently patent pending). 

The most difficult part of the process was designing the bag.  This was challenging for us because we had never designed a backpack before. We looked at various backpacks to get ideas for the features that we wanted our bags to have.  We decided on: a laptop pocket, a phone pocket, earbud pockets, calculator pocket, etc.  When we were designing the backpack it was very important to us that it not only look great but that it serve a functional purpose as well.  After a few revisions and many family meetings, we decided on a basic design.

We searched endlessly for a local designer, unfortunately we weren't able to find one.  We finally stumbled onto a small designer in California and had our first prototype created by her from our basic design.  With patterns in hand we proceeded to a bag sewer that worked out of a shed in his backyard.

Our dream is becoming a reality in the backyard!
Our dream is becoming a reality in the backyard!

Since then we've made a lot of progress!  With a successful Kickstarter campaign we can take the next steps and get our first factory production underway!

We would like to get our Eyegoz backpacks out to our backers as soon as possible, so we came up with a plan:

  • April/May: Make a lot of Kickstarter friends and execute a production agreement with our manufacturer
  • May/June: Place purchase orders for our preselected material and hardware
  • July: Manufacturer confirms arrival of materials and hardware and begins the production process
  • August: Finalize production and shipment process and begin fulfillment 

Future Designs

One important goal for our company is to keep pace with the design and flexibility of our bags. Not only do we need to stay very active in creating new designs for our backpack faces but we also believe that it is equally important to branch out to create functional faces as well. These functional faces would need to serve a respective practical purpose. Designs include a solar face to keep all of your accessories charged, a face that's a skateboard sleeve, a face with many pockets for gamers, a travel face for parents (pockets and sleeves for bottles, diapers, and food), etc.  The list is endless when it comes to growth.

Demand, Logo and Concept

We recently surveyed our backpack concept using a pool of 400 mothers and grandmothers nationwide and asked very specific questions about our logo, name, and concept.  The survey revealed that we needed to work on a new logo and that the Eyegoz name is a bit confusing. So we created a contest on 99Designs.com to have a new logo created.  As part of the logo, we asked that the winning design incorporate what our name means (express your egoz) along with our tagline, "Let the world see you."

Our new logo!
Our new logo!

Now for the great news.  70% of the 400 mothers and grandmothers polled said that they would purchase our backpacks for one or more of their children or grandchildren.  When the same group was asked if they would purchase our backpacks as opposed to other backpacks currently on the market, 41.5% said they would and 30.7% said they would purchase ours exclusively over other backpacks on the market because of their uniqueness.  That's 30.7% stating that they would purchase ours before any other current backpack on the market and another 41.5% revealing that we are on equal ground with other backpacks currently on the market.  That's very encouraging news!

How is the Money Going to be Spent?

The money from this Kickstarter campaign would truly get Eyegoz off the ground.  With these funds we would be able to have approximately 1,100 bags produced with the majority of them given to backers as rewards and the remaining bags stocking our inventory for the first time. With a successful campaign, Eyegoz would be financially positioned to maintain an opening inventory for ongoing sales.  We can then offer our bags to all the awesome kids going forward.

Here's a breakdown of how the Kickstarter money will be allocated, with a majority of expense residing in materials.  

Here's the Bottom Line

If we successfully fund, we have a chance to share our passion and vision with everyone. Above all things, we would cherish the opportunity to make a difference in how people look at backpacks and we promise to always stay innovative and fresh.  Our business will endlessly be about fun, youth, and expression.

Eyegoz is a company founded by parents for kids and adults alike.  We believe in raising the standard and therefore we are 100% dedicated to providing our consumers with high quality products.  Eyegoz - Let the world see you!

Please share the Eyegoz campaign with friends and family who feel that choices are important and expression can be fun and exciting.  Share with anyone who is interested in giving kids and adults more choices in today's market and creating a new kind of expression! 

Risks and challenges

Materials and Hardware: The materials and hardware have been preselected but it can be challenging to receive all materials on a timely basis. However, we are working with trustworthy sources who are institutions in the industry.

Production: Production is all about timing and working with the manufacturer. Estimated production dates have already been established and we will work diligently with the manufacturer during production to minimize delays.

Fulfillment and shipping: We are currently researching fulfillment centers that can ensure timely delivery.

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Support

  1. Select this reward

    Pledge US$ 1 or more About US$ 1

    Pledge $1 and stay connected with our exclusive EYEGOZ updates! Thank you so much for helping our cause! We are very appreciative!

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    Pledge US$ 10 or more About US$ 10

    Thank you for supporting EYEGOZ! To show our thanks we will send you an EYEGOZ zipper pull with our logo! We'll also email you a personal "thank you!"

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    Pledge US$ 25 or more About US$ 25

    REALLY EARLY BIRD SPECIAL - A special low cost for helping us get started. One EYEGOZ standard tween bag with theme of your choice. With the tween line, you will be shipped the standard high quality black nylon bag along with your choice of either the skull prints, solids (white, red, and black) or zebra print themed swap outs (electric green, standard, and hot pink). Actual retail price $60.

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    Pledge US$ 35 or more About US$ 35

    REGULAR EARLY BIRD SPECIAL IF YOU MISSED THE $25 EARLY BIRD- A special low cost for helping us get started. One EYEGOZ standard tween bag with theme of your choice. With the tween line, you will be shipped the standard high quality black nylon bag along with your choice of either the skull prints, solids (white, red, and black) or zebra print themed swap outs (electric green, standard, and hot pink). Actual retail price $60.

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    Pledge US$ 45 or more About US$ 45

    ONE EYEGOZ BAG - ANY LINE with theme of your choice. Choose one bag from all four creative designs and one theme (three faces). Tween themes: skull prints, solids (white, red, and black) or zebra print themed swap outs (electric green, standard, and hot pink). Toddler themes: farm animals (pig, cow, and puppy) or the dinosaurs (t-rex, pterodactyl, and triceratops). Actual retail price $60.

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    Pledge US$ 55 or more About US$ 55

    ONE EMBROIDERED (ANY FIRST NAME) EYEGOZ BAG - ANY LINE with theme of your choice. Choose one bag from all four creative designs and one theme (three faces). Tween themes: skull prints, solids (white, red, and black) or zebra print themed swap outs (electric green, standard, and hot pink). Toddler themes: farm animals (pig, cow, and puppy) or the dinosaurs (t-rex, pterodactyl, and triceratops). Actual retail price $70.

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    Pledge US$ 84 or more About US$ 84

    TWO EYEGOZ BAGS - ANY LINE with TWO themes of your choice. Choose two bags from all four creative designs and two themes (three faces). Tween themes: skull prints, solids (white, red, and black) or zebra print themed swap outs (electric green, standard, and hot pink). Toddler themes: farm animals (pig, cow, and puppy) or the dinosaurs (t-rex, pterodactyl, and triceratops). Actual retail price $120.

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    Pledge US$ 100 or more About US$ 100

    TWO EMBROIDERED (ANY FIRST NAME) EYEGOZ BAGS - ANY LINE with TWO themes of your choice. Choose two bags from all four creative designs and two themes (three faces). Tween themes: skull prints, solids (white, red, and black) or zebra print themed swap outs (electric green, standard, and hot pink). Toddler themes: farm animals (pig, cow, and puppy) or the dinosaurs (t-rex, pterodactyl, and triceratops). Actual retail price $140. Includes one zipper pull with our logo.

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    Pledge US$ 125 or more About US$ 125

    FAMILY THREE PACK! THREE EYEGOZ BAGS - ANY LINE with THREE themes of your choice. Choose three bags from all four creative designs and three themes (three faces). Tween themes: skull prints, solids (white, red, and black) or zebra print themed swap outs (electric green, standard, and hot pink). Toddler themes: farm animals (pig, cow, and puppy) or the dinosaurs (t-rex, pterodactyl, and triceratops). Actual retail price $180.

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    Pledge US$ 147 or more About US$ 147

    EMBROIDERED FAMILY THREE PACK! THREE EMBROIDERED (ANY FIRST NAME) EYEGOZ BAGS - ANY LINE with THREE themes of your choice. Choose three bags from all four creative designs and three themes (three faces). Tween themes: skull prints, solids (white, red, and black) or zebra print themed swap outs (electric green, standard, and hot pink). Toddler themes: farm animals (pig, cow, and puppy) or the dinosaurs (t-rex, pterodactyl, and triceratops). Actual retail price $210. Includes one zipper pull with our logo.

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    Pledge US$ 165 or more About US$ 165

    FAMILY FOUR PACK! FOUR EYEGOZ BAGS - ANY LINE with FOUR themes of your choice. Choose four bags from all four creative designs and four themes (three faces). Tween themes: skull prints, solids (white, red, and black) or zebra print themed swap outs (electric green, standard, and hot pink). Toddler themes: farm animals (pig, cow, and puppy) or the dinosaurs (t-rex, pterodactyl, and triceratops). Actual retail price $240.

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    Pledge US$ 195 or more About US$ 195

    EMBROIDERED FAMILY FOUR PACK! FOUR EMBROIDERED (ANY FIRST NAME) EYEGOZ BAGS - ANY LINE with FOUR themes of your choice. Choose four bags from all four creative designs and four themes (three faces). Tween themes: skull prints, solids (white, red, and black) or zebra print themed swap outs (electric green, standard, and hot pink). Toddler themes: farm animals (pig, cow, and puppy) or the dinosaurs (t-rex, pterodactyl, and triceratops). Actual retail price $280. Includes four zipper pulls with our logo!

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    Pledge US$ 385 or more About US$ 385

    JUST BECAUSE YOU LOVE US! EIGHT EMBROIDERED (ANY FIRST NAME) EYEGOZ BAGS - ANY LINE with EIGHT themes of your choice. Choose eight bags from all four creative designs and eight themes (three faces). Tween themes: skull prints, solids (white, red, and black) or zebra print themed swap outs (electric green, standard, and hot pink). Toddler themes: farm animals (pig, cow, and puppy) or the dinosaurs (t-rex, pterodactyl, and triceratops). Actual retail price $560. Includes eight zipper pulls with our logo!

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    Pledge US$ 1,000 or more About US$ 1,000

    CUSTOM CREATE YOUR OWN EYEGOZ bag! We would love for you to tell us what theme you would like to see on your bag. Guide us in creating your own custom bag along with three custom unique swap outs that you've created! Your bag will be the first of it's kind! We'll even sign your bag if you'd like! PLUS receive EIGHT EMBROIDERED EYEGOZ BAGS - ANY LINE with EIGHT themes of your choice. Choose eight bags from all four creative designs and eight themes (three faces). Tween themes: skull prints, solids (white, red, and black) or zebra print themed swap outs (electric green, standard, and hot pink). Toddler themes: farm animals (pig, cow, and puppy) or the dinosaurs (t-rex, pterodactyl, and triceratops). Includes eight zipper pulls with our logo! Free shipping anywhere in the world!

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Funding period

- (30 days)