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£865 pledged of £6,500 goal
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About this project

Introducing Run Rwanda - A Photographic Journey

www.runrwanda.com

In August 2016, I will be running 211 miles across the entire country of Rwanda, accompanied by a small support team including my sister Cate, a professional travel photographer. 

The purpose of Run Rwanda is to use the power of running to document an intimate account of the beautiful wildlife, landscapes and inhabitants that make up modern day Rwanda, told from the unique perspective of the country's most exciting entrepreneurs. 

Our ambition is for Run Rwanda to have a lasting and positive impact on wider perceptions of the country. We need your help to create and publish a hard-cover, 20x25cm Photography Book that will visually communicate the progressive, innovative and inspiring reality of Rwanda today. 

We’re proud to have officially partnered with the African Entrepreneur Collective (AEC); a Rwandan based social enterprise and business accelerator. The AEC have pioneered a new approach to economic development in Rwanda, by supporting and mentoring a diverse range of entrepreneurs across the country. 

Over the course of 4 weeks, we’ll be running from town to town, spending time with and photographing local Rwandan entrepreneurs, allowing them to guide us through a country that embodies the potential of one of the world’s most exciting continents.       

Photo By Cate Gunn
Photo By Cate Gunn

 The Story Of Run Rwanda - Introducing John and the team

I am a passionate long-distance runner, with a love of breaking away from pounding the paved city streets, to experience new and beautiful cultures. Having spent the last 10 years working as a Brand Consultant in London, I’m taking a career break to pursue a project that I’ve been planning for many years.

Like many people in the western world, I remember growing up and vaguely hearing about the atrocities that were happening in Rwanda in the mid 1990s. After stumbling across the book, ‘Gorillas In The Mist’ a couple of years ago, my interest in the country was reawakened. I became inspired by Rwanda's remarkable recovery and the potential it has to offer the outside world. 

Rwanda is now Africa’s proudest success story and boasts one of the fastest growing economies on the continent. Over the last two years, I’ve been fortunate to visit Africa on a number of occasions and I became aware of an intriguing Rwandan social enterprise and business accelerator called the ‘African Entrepreneur Collective’ (AEC). 

The AEC have created an exciting and pioneering approach to economic development in Africa. Rather than purely stimulating new business ideas, the AEC provides on-going support to existing entrepreneurs, helping them to grow their businesses and create new employment opportunities. 

Starting in Kigali, the AEC now work with over 100 entrepreneurs across the country, who in turn have created over 1,200 local jobs. I was amazed that such an innovative enterprise was working in Rwanda and the entrepreneurs themselves embodied the unparalleled progression the country has made in such a short time. 

My dream was to showcase the modern day reality of Rwanda, through the lens of these inspirational entrepreneurs. The idea for Run Rwanda was born, but we needed a photographer! 

Photo By Cate Gunn
Photo By Cate Gunn
Cate is a published travel and arts photographer. She has exhibited images internationally and produced work for NGOs and travel magazines.

Her energetic yet elegant visual style portrays a magical and intriguing interpretation of our world's diverse cultures. From remote desert towns in Southern Africa to the chaotic streets of India, Cate has lived alongside many an eccentric lifestyle, documenting the intricacies of both people and place.

Cate initiated Captured Once to celebrate the unique and natural moments captured in every image. Her work is motivated by the relationship and trust gained between herself and the subject. While living in Vietnam, she worked with deaf and mute children, using the camera as a tool for communication and self development. Her passion for the true power of the lens is now demonstrated in the participatory Photovoice projects she runs at Captured Once, promoting well being and positive social change.

Communicating powerful personal stories and bringing to life stunning landscapes, Cate's work will intimately portray Rwanda as an exciting emerging county and a key travel destination in Africa. The resulting Photography Book will showcase her favourite images and visualise the exciting face of modern day Rwanda.

Below are a selection of Cate's images

Early Morning On The Banks Of The Ganges, India (Cate Gunn)
Early Morning On The Banks Of The Ganges, India (Cate Gunn)

 

Striking Scenery At Deadvlei, Namibia (Cate Gunn)
Striking Scenery At Deadvlei, Namibia (Cate Gunn)

 

Portrait In Marrakech, Morocco  (Cate Gunn)
Portrait In Marrakech, Morocco (Cate Gunn)

 

Balloon Seller In Hanoi Rush Hour, Vietnam (Cate Gunn)
Balloon Seller In Hanoi Rush Hour, Vietnam (Cate Gunn)

 

Children At The Beach, Central Vietnam (Cate Gunn)
Children At The Beach, Central Vietnam (Cate Gunn)

 

Staff Member At Mehrangarh Fort, India (Cate Gunn)
Staff Member At Mehrangarh Fort, India (Cate Gunn)

 

 

Run Rwanda - The schedule and route

On the 29th July, the team will be flying from London to Kigali, the capital of Rwanda and after 2 days acclimatisation and preparation they’ll travel up to the very northern border with Uganda. 

Starting at the northern town of Kidaho, John will run through the entry point of the Volcanoes National Park and onto the Lakeside towns of Gisenyi and Kibuye, straddling the shores of Lake Kivu, via the Congo Nile Trail. 

Heading due east, John will continue to run to the central town of Gitarama and back to Kigali. A final turn south will incorporate stop-overs in Kinazi and Nayamata leading up to a grueling finish, 211 miles later, at the heavily militarized Burundi border. 

Along the way the team will be meeting inspiring Rwandan entrepreneurs from a diverse range of worlds, from eco-tourism, hospitality and travel, to retail, solar and tech.

Post trip, the team will spend 3 months building a Photography Book of their journey, set to be published in the winter of 2016.

John's Running Route Across Rwanda
John's Running Route Across Rwanda

Run Rwanda - Partnership with the African Entrepreneur Collective: 
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Bringing Run Rwanda To Life
Through creating a Photography Book, we will share our experiences of modern day Rwanda, in an intimately personal way. Bringing you closer to the scene as you turn each page, our hard-cover 20x25cm book will be printed on high quality paper, giving you the opportunity to admire over a hundred images and their subtle details in the most tactile and imaginative way possible. 

The book will be printed in London, where we'll be working with professional designer, Tim Harris from Butterfly. We are also using a trusted and established printer and publisher to ensure a smooth transition from conception to delivery.

Your Support

To make Run Rwanda a reality, we need your help raising the £6,500 required to create the Photography Book. The majority of funding raised will be invested in bringing the book to life, covering editing, design, printing and publishing costs. 

While the Run Rwanda team will be covering their own travel costs, a portion of investment will help fund the Support Team in Rwanda, including vehicle hire, accommodation and Visas. 

A detailed breakdown of how funds will be invested in the Run Rwanda project is outlined below.

 
Breakdown Of Run Rwanda Investment
Breakdown Of Run Rwanda Investment
 

Risks and challenges

We’ve been planning Run Rwanda for 6 months and have tried to mitigate against as many risks as possible. We’ll be carrying additional camera equipment and memory cards with us, backing up onto hard-drives whenever possible.

A support team will be accompanying John at all times during the run, and while injury is a concern, the Run Rwanda route has been planned to incorporate reasonable mileage each day, with a contingency for rest and recovery days when needed. In the worst-case scenario that an injury prevents John from running, the Run Rwanda project would continue by bike.

Travel always incurs an element of risk and unpredictability, however we’re optimistic that the project has been well planned and coordinated, with a strong level of in country back up available through the AEC.

Finally, there is the risk of delays. We will do our best to finish the book on time and we’ll be using established, high quality and reliable printers and publishers. However, it is possible that unforeseen circumstances may push the publishing date back. If this occurs, we will inform you as quickly as possible.

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  1. Select this reward

    Pledge £5 or more About $7

    Receive a personalised ‘Thank You’ note from the Run Rwanda Team and your name credited as a supporter of the project in the Run Rwanda Photography Book

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    Pledge £15 or more About $22

    Receive a set of 4 carefully chosen postcards from Run Rwanda.

    In addition, you'll receive a personalised ‘Thank You’ note from the Run Rwanda Team and your name credited as a supporter of the project in the Run Rwanda Photography Book

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    Pledge £30 or more About $43

    Receive 4 carefully chosen 10x8 inch photographic prints from Run Rwanda.

    In addition, you'll receive a personalised ‘Thank You’ note from the Run Rwanda Team and your name credited as a supporter of the project in the Run Rwanda Photography Book

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    Pledge £45 or more About $65

    Receive a signed and numbered copy of the Run Rwanda Photography Book, with your name credited as a supporter of the project.

    In addition, you'll receive a personalised ‘Thank You’ note from the Run Rwanda Team.

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  5. Select this reward

    Pledge £150 or more About $216

    Receive a mounted and framed 10x8 inch photographic print from Run Rwanda, numbered and signed by the photographer and delivered ready to be put up on the wall.

    In addition you'll receive a signed and numbered copy of the Run Rwanda Photography Book, with your name credited as a supporter of the project.

    You'll also receive a personalised 'Thank You' note from the Run Rwanda Team

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    Pledge £1,500 or more About $2,163

    Enjoy an evening with the Run Rwanda Team, including a 60-minute talk and Q&A session at your venue (travel expenses will need to be covered outside the UK)

    You'll also receive 5 signed and numbered copies of the Run Rwanda Photography Book with your name/companies name introduced as a top-tier sponsor within the book.

    In addition you'll receive a mounted and framed 10x8 inch photographic print from Run Rwanda, numbered and signed by the photographer and delivered ready to be put up on the wall.

    Finally, you'll also receive a personalised 'Thank You' note from the Run Rwanda Team.

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Funding period

- (30 days)