That's right folks! Melodic Distraction Radio is launching a Kickstarter on Monday 9th July, taking aim at the goal of making our radio station run 24-hours a day, 7 days-a-week and 365 days a year.
To accomplish this, we are looking to raise £10,000 to pay for the digital and physical infrastructure required to make Melodic Distraction Radio the best it can be. We'll build a brand-new website and a mobile app for Android and iPhone to make your listening experience easier than ever before. We're adding additional studio equipment to facilitate interview-based shows. Plus, we'll add tons more radio shows, parties, workshops, festival stage takeovers and other exciting community-focused projects to our roster.
The North West is alive with musical talent and we want to collaborate, celebrate and uplift.
There are loads of boss rewards to cop such as branded merchandise, a compilation of fresh new music created by the extended MDR family and even a trip to Peru…
Check out some images of the merchandise at the bottom of this page.
A definitive voice in Liverpool's independent music scene, Melodic Distraction Radio currently broadcasts six evenings a week from the heart of the city's thriving Baltic Triangle district.
The station broadcasts audio and video content via Facebook Live, welcoming over 750,000 listeners in the past 18 months. The station also broadcasts an audio stream via the Melodic Distraction website when shows are live on air. All shows are archived onto our website, via our Mixcloud account. In total, these archived shows have been listened to for a total of 4,300,000 minutes since January 2017!
Over the past 18-months, Melodic Distraction has moved far beyond the boundaries of a traditional radio station; evolving into a community of DJs, musicians, promoters, venue owners, record collectors, labels, producers, bloggers, festivals and so much more.
We value the extended family that has sprung up around Melodic Distraction Radio more than anything else we do. The studio is always alive with creativity and excitement. Hosts arrive each month with a buzz, jumping onto the airwaves with new music and fresh ideas.
In 2018, we moved into a new chapter and began reaching out to the local music community. One such project, the Melodic Distraction DJ Workshops For Women have been a huge hit. These events have sold out every time, helping to guide budding DJs towards like-minded souls, enjoyment and potential careers in the art form.
The station has also begun streaming off-site, collaborating with venues such as Constellations, 3B Records and 24 Kitchen Street to broadcast live content from some of the world's most cutting edge DJs and bands.
Looking forward, we want to continue to grow in the same organic way that we have done since the beginning.
It may sound cliché, but the Melodic Distraction Radio family is truly a product of Liverpool’s collaborative environment and our boss show hosts. We want to increase the number of shows we can broadcast by building a brand-new website and mobile capabilities. This is where you come in…
By funding this campaign, you will be enabling Melodic Distraction Radio to build upon what has already been created. The £10,000 we are aiming to raise will allow the station to move towards a 24-hours a day broadcast schedule.
To do this, the station requires some integral digital and physical upgrades. Firstly, we need to build a new website - one that serves as a gateway to the North West's incredible music scene.
We currently operate using a WordPress template - a format that no longer meets our station's requirements. What we now require is a website that is more ductile and unique to our ever-growing station. Working alongside a designer, we have drawn out the blueprints for a brand-new Melodic Distraction website.
The website will be integrated with a revamped radio player and chatroom, so you can tune in throughout the day to your favourite shows, straight from our homepage. We also want to create a profile page for each of our radio show hosts - their own space online that documents their time with us and each show that they broadcast. This will allow you to listen back to archived shows and find out more about each presenter. The site will also house our blog, a place where our team of writers talk about music in Liverpool and beyond.
So what about when you're on the move? Currently, Melodic Distraction Radio is available through Facebook Live and on our website. We want to take this a step further, making the sounds of our station truly mobile by developing an app for iPhone and Android that will enable listeners to tune in on the go, whenever, wherever.
To facilitate a bigger, better broadcasting schedule, our studio requires a number of physical upgrades. By updating crucial audio and video capture equipment, Melodic Distraction will be able to facilitate more off-site streaming, more live sets and more creative talk-based shows. We'll add extra microphones and an additional 'listening' set-up in the back of the studio. By focussing more readily on talk shows, we can welcome more hosts than ever to share their communities' stories. The greater our ability to host more shows, in more creative spaces - the further afield we can shed light onto the North West's music scene.
Melodic Distraction - A Liverpool radio station, broadcasting to the world.
Risks and challenges
The Melodic Distraction Studio is located in Liverpool's Baltic Triangle. The area is currently quite transient, with businesses and buildings transforming and changing hands rapidly. MDR is tucked in a quaint red-brick building - one of oldest in the area - and even if MDR moves to a new studio in the future, we envision our future here in the Baltic Triangle. Becoming more firmly integrated in the city's cultural community will give us the clout to do so.
Our broadcasting licence expenditure is growing day by day. As we increase our output, and as live-streaming moves into corporate attention, new legislation regarding automated copyrighting of streams through third parties has affected our use of Facebook Live. Whilst this has been the biggest risk to our business so far, migrating to a larger, better website of our own design will mitigate the hazard so we can continue to promote the communities we love and allow the music we play to collect the correct royalties.Learn about accountability on Kickstarter
- (31 days)