What is a Beefcake?
We believe Beefcakes are confident, strong, stylish folks who want swimwear that combines fashion and function. We believe Beefcakes can be any gender, so why should their swimwear be binary? And we believe that swimsuits for Beefcakes should be high quality, affordable, available in a wide range of sizes, and manufactured in the USA.
Welcome, Beefcakes. We're here for you.
What's in it for contributors?
STRETCH #1 $20,000 | Sizing through 5X
STRETCH #2 $28,000 | Suits in Color!
Wait, who's doing this?
Hi, my name is Mel, and I'm a tomboy surfer and life-long swimmer who lives and works in Portland, Oregon. The ocean here is actually WAY too cold to surf without a wetsuit, but I needed photos of the prototypes on people, so I made my fiancee do a photo/video shoot with me at the coast on a chilly Saturday in March. At least it wasn't raining, right?
Clearly, I am not a professional photog. What I am is a committed, determined problem-solver who is ready to launch Beefcake Swimwear as a direct-to-consumer online store. (And hire a photographer. And models.)
I've invested two years and a chunk of my savings working with a local studio to make patterns, source fabrics and trim, construct prototypes, and then test prototypes on dozens of people of various sizes and styles. We've dialed in the fit and style from our testers' feedback, and now this Kickstarter will take us to the next level with large-scale production.
Here's a breakdown of how those funds will be spent:
More Photos of the Rewards!
Because these are way more fun than showing you my spreadsheets.
As seen on:
Risks and challenges
We've already made three rounds of prototypes of the swimsuits and tested them in and out of the water. In addition, we've made samples of every reward item and tested them, too. We have good relationships with our manufacturers, who live and work in the same town, and we feel confident that we have solid partners in this venture.
We've also intentionally staggered the shipping of the swimsuits so that we can ship to you on time. Honestly, we'd love to surprise you by shipping early rather than disappoint you by shipping late.
Of course, there are unforeseen challenges in manufacturing: broken machines, adverse weather (see: Portland snowpocalypse 2017), labor strikes, etc., but if anything comes up, we will be (1) communicative about any changes, and (2) persistent and creative in finding solutions. It's also why we built an "oh sh*t" category in our budget.
And frankly, if we failed to deliver these swimsuits to several friends as soon as we possibly can, they all know where Mel lives, so rest assured she's extra motivated. ;o)
But seriously, we know kickstarting this project is a vote of confidence in Beefcake Swimwear, and we take this responsibility very seriously. Thank you!Learn about accountability on Kickstarter
- (30 days)