About this project
Asteria Active combines high performance and confident style in activewear that is made in the USA.
As activewear becomes an increasingly important wardrobe staple, Asteria Active aims to redefine the way that modern women dress as they move seamlessly through all parts of their life.
My name is Sena Yang, I graduated from The Rhode Island School of Design (RISD) in 2006 with a BFA in Apparel Design. I've worked in the fashion industry for over a decade at companies like Alexander McQueen, Catherine Malandrino and LaROK amongst others.
Over the past ten years while founding my own fashion line SENA NYC, I began to focus on my own health and wellness and noticed a lack of activewear that addressed my needs and desires for form and function. In short, I noticed that women's athletic clothing tended to either be unattractive (cloyingly girly or dull) or carelessly made from shoddy fabrics under questionable conditions. I wanted to change that.
When I started Asteria Active in 2014, I set out with one goal in mind: The Perfect Legging. By then I was living in workout gear and I wanted to make a cherished unit of clothing even more indispensable. I wanted unparalleled fit and construction. I wanted a legging that would move and recover its shape from warm up to cool down. I wanted to use my years of expertise in pattern making and I wanted to produce ethical clothing in my beloved city of New York.
I need to raise $15,000 to be able to go into Production for the release of the new Spring/Summer 2016 Collection that will include the Perfect Legging as well as fund Development for the upcoming Fall/Winter 2016 Collection including a premiere version of the Perfect Legging to present during New York Fashion Week.
I will need support from funds to cover Pre-Production, Materials, Production and New Development.
To make it possible for the Spring/Summer 2016 Collection that includes the Perfect Legging to be available to everyone, I will need to complete a number of steps. This includes final fittings with fit models to assure excellent final fit, pattern corrections, proper grading for sizes XS-L for the correct fit with each size, and precise markers for waste-free fabric cutting.
Buying all specialty performance fabric and trims, hangtags and care labels for garments in production.
Cutting and sewing all garments with responsible and trusted manufacturers in New York City's historical Garment District.
For the upcoming Fall/Winter 2016 Collection that I will be presenting at the next New York Fashion Week in February, I am looking to use advanced technical garment finishes in design + construction to take Asteria Active to the next level. I would also love to work with a local artist in creating a unique print to further express and share the Asteria Active world with everyone.
This campaign will run for 30 days to raise 15K. If I do not meet my goal I will not receive any funds. I have created a variety of rewards levels where you can shop the Asteria Active collection including unreleased styles and Kickstarter exclusives. Every dollar you pledge will help us fund Spring/Summer 2016 Production and new development for the upcoming Fall/Winter 2016 collection. All the money I receive beyond the goal will go towards producing additional Spring/Summer styles from the collection and development for the new collection.
You can send your rewards to a friend/family member/significant other this upcoming Holiday Season! After selecting your rewards, we’ll send you an email about choosing colors and styles, and we’ll ask you if you would like this sent as a gift. We’ll send them a card with sketches detailing what items they will be receiving and when. Share Asteria Active with someone special!
Video by Rebecca Davis.
Fashion Photography by Peter Goldman.
Risks and challenges
I understand the many risks and challenges associated with apparel manufacturing from my years of working with different vendors. As a result, I am completely hands on in this process as I am able to effectively plan and troubleshoot.
PRODUCTION: I believe this to be the most important part of the process. I want to make sure you receive the highest quality products so we need 3 months for manufacturing, especially with the complexity of the styles. This time also allows us to order our fabrics by giving our mills lead-time to produce yardage to be used for responsible American manufacturing.
FULFILLMENT: Because we are manufactured in the USA, we are eliminating the risk of shipment and production delays by being able to communicate directly with our vendors. I have reserved production space with my manufacturers to ensure all clothing is complete and ready to ship on time. However, unforeseen challenges of high volume orders or unexpected delays can affect the completion date. I believe in transparency and communication so I will be sure to to contact all my backers to keep them updated!
EXCHANGE: Customer service and satisfaction is of utmost importance and I am able to do exchanges for different colors or sizes. I will be in touch with you directly to make sure you are taken care of. It is really important to me that you are happy with your Asteria Active gear!Learn about accountability on Kickstarter
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- (30 days)