We are relaunching our Kickstarter campaign, which you can find by clicking here: kickstarter.jewelrygreetings.com
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What are Jewelry Greetings?
Jewelry Greetings are paper greeting cards that fold into three dimensional wearable rings. With wearable Jewelry Greetings you can deliver your message in a unique and engaging fashion. Keeping with the tradition of meaningful mailed greeting cards your friends and loved ones will be reminded of you every time they look at their hands and see your thoughtful gift. Jewelry Greetings are a keepsake your recipient will cherish long beyond the day it’s received.
How do they work?
If you are the lucky recipient of a Jewelry Greetings card, you simply punch out the design from the card on the perforated lines. Fold according to the simple instructions, slip your finger through the hole, and enjoy your wearable greeting.
Where did the idea come from?
Graphic Designer Oliver Hampel and Goldsmith Christiane Hampel came up with the concept while brainstorming for a unique marketing idea to promote Christiane's jewelry collection. It took several rounds of prototyping to create six different greeting card designs. “After seeing the reaction from our friends and family, we were convinced that these creative greeting cards should be a collection by itself ” says Oliver.
Which designs will be available?
How to request ring design and size?
When Kickstarter ends, we’ll send everyone a survey asking them which ring design and size they want.
Which steps are involved to produce the cards?
We start by creating concept drawings of our rings. Once the look of a ring is finalized a lot of paper cutting and folding follows. The very first prototypes were cut by hand using an x-acto knife. We later used a Graphtec cutting plotter to more accurately cut the flat paper rings. Laser cutting is the technology best suited for this application though.
Choosing the right paper took quite some time. We wanted a paper that looks and feels great, had exceptional ink holdout and high opacity, but could also be folded without damaging its surface. It needed to have the right properties so that a laser cutter could score as well as cut but not burn the paper. We choose Strathmore Grandee 80 cover paper for Jewelry Greeting cards.
Before the actual ring design can be laser cut into the paper, card blanks need to be cut to the final unfolded size. A line drawing of the ring along with other information are gold foil stamped onto the greeting card blanks.
The cards come to life once the perforation for the rings are cut by a high end laser cutter. This machine has the ability to just engrave into the surface of the paper as well as cut the paper with a thin clean line.
The final step in preparing the card for general use is scoring, folding and packaging.
Why do we need backers?
The high cost per card at low production runs does not allow for a reasonable retail price. That is where you come in. In order to bring the per card price down, we need to manufacture high numbers.
Our goal is to raise $6000 to start our first production of Jewelry Greetings cards and deliver these to our backers before February 14th 2015.
Please back and share our project to bring Jewelry Greetings to life.
Risks and challenges
Our Jewelry Greeting Cards and reward Rings are already designed. We also had prototypes made for each design. The challenge we face now is production and fulfillment. To make sure everything goes smoothly we have built relationships with US based partners for laser cutting and foil stamping, we have full confidence that they will deliver on time.Learn about accountability on Kickstarter
- (30 days)