Our video Rumo 2014, shot in Brazil during the summer 2012:
"Rumo" means "towards" or "in direction of" in Portuguese, and this video portrays the way the local population is getting ready for hosting the next soccer World Cup in 2014 (more info on Vimeo).
About the 2014 Futebol (soccer) World Cup
The World Cup is the biggest sporting event in the world. For those who are unfamiliar with the magnitude of this competition, the World Cup final attracts over 20 times the audience of the Super Bowl and, as a month long event, the World Cup draws over 10 times the audience of the Summer Olympic Games.
In 2014, the World Cup will be hosted by Brazil, the futebol (soccer) mecca of the planet. This will potentially be the largest sporting event of all time. Researchers estimate that the occasion will attract over 45 billion viewers from all parts of the globe.
About this documentary
While all eyes will be on the Brazilian squad during the 2014 World Cup, our eyes—our lenses, will be focused on the Brazilian population. Brazilians have an easy living, relaxed and laid back reputation, but all stereotypes go out the window once the futebol games commence. Emotions will be running high, and the WediaWix team will be traveling across the country to capture the way the local population reacts to the event. We will be looking for the most interesting characters and settings that will express genuine representations of the Brazilian culture.
In Brazil, people eat, breathe and drink futebol. It is one of the most important aspects of the Brazilian culture and a fertile source of patriotic pride. The only time the country hosted the World Cup was in 1950, where they endured a heart-breaking loss in the finals against Uruguay in front of a crowd of over 200,000 devoted fans, in the heart of Rio de Janeiro. The loss was so devastating that the country fell into a recession. This was also the time where they changed the color of their jersey to yellow, claiming the former white jersey brought bad luck. With this in mind, we can only imagine the amount of pressure the country will place upon itself to properly host and win the 2014 World Cup.
Our goal is to join the most unique characters we come into contact with, and film them with their entourage while they watch games of their national team. This will be in an intimate place, such as their home, their favorite bar, or with their tribe, in order to effectively capture all of their emotions and reactions.
The documentary will offer footage of many distinctive situations, from clips of the accomplished business man in Sao Paulo hosting a barbecue during the game; to the unprivileged adolescent watching the game with his friends in a Salvador favela (slum); to the native Indian in the Amazon watching the game with the rest of his tribe; to the retired professional soccer player enjoying the match on the rooftops of Copacabana. The team will often be separated into groups so we can capture a minimum of two completely different ambiances for every game. Of course, we will also look for daily encounters and festivities, but the documentary will focus on these unique characters we meet along the way. Through documenting their lives and experiences, we hope to expose the country's wonderful culture and spread their passion for the sport.
The schedule and the cities were carefully selected, as we believe they will be the most representative environments to produce and capture the panorama we would like to share in this documentary.
- 1st week in
Sao Paulo, SP: Opening ceremony and 1st & 2nd group game
- 2nd week in Manaus, AM: 3rd group game
- 3rd week in Salvador, BA: Round of sixteen + quarter finals
- 4th week in Rio de Janeiro, RJ: Semifinals, the final and closing ceremony
Shaan Couture and Daniel Duchene started WediaWix as a blog in 2011 to share their video projects shot during their amazing 13-day road-trip across the United States. Close to two years later, WediaWix grew to become its own film-production company with an innovative style of storytelling that touches upon the essence of human life.
During the 2014 World Cup in Brazil, the WediaWix team will be traveling across the country, capturing all the emotions and reactions of the Brazilian people. We will also be maintaining a daily blog with photos, short interviews, activity behind the scenes, and sneak peaks.
- Shaan Couture: Our Co-founder and Director - Shaan just graduated with a Masters in communication from San Diego State University (California). She was born with a gift for creative visual conception. She is a published, award-winning photographer, who is always our reference when it comes to crafting an image out of an idea. She is the director of All Eyes on Brazil, which makes her one of the leading figures on the project.
- Daniel Duchene: Our Co-founder and Journalist - Daniel is a journalist, specializing in sports broadcasting. In college, he also studied sociology where he conducted extensive research on the influence of culture on sport performance. A soccer fanatic, Daniel grew up playing soccer at a very high level, and has an impressive knowledge of the game. A Brazilian native completely fluent in 4 languages, Daniel will be in charge of finding and interacting with our local characters.
- Alexandre Fiore Weyand: Our Producer - Alexandre studied film in Sao Paulo, Brazil, specializing in film production. He is currently working as a Production Assistant at O2 Filmes, the production company of the famous Brazilian Director Fernando Meirelles, the director of City of God. Alexandre is also a soccer fanatic, or should we say, a soccer geek. Very professional and benefiting from an extensive network, Alexandre will be working on many fronts to make sure the production of this documentary runs as smoothly as possible.
- Alix Christine Duchene: Our Post-Production Director - Alix studied film editing at EICAR in Paris, and is our go-to editor. She is currently working in the post-production department at Elephant at Work, in Paris. Fun, spontaneous and quick on her feet, she brings a productive dynamic to the team. As we do not have too much time after the World Cup to release our film, part of the post-production process will be completed as we travel. So most importantly, she will start editing the documentary while traveling so we can release it without delay. Also, she will edit some interviews and scenes during the trip and release sneak peaks to provide video content for our blog.
- Elia Stein: Our Director of Photography - Born and raised in France, Elia has an impressive eye. He is a self-taught man who learned English by watching movies and listening to music, and spends hours on tutorials to learn new skills. Elia knows a lot about cameras and the equipment in general, and will be part of the creative process for this documentary.
- Yamee Couture: Our Communication Director. Yamee studies cinema at McGill University, in Montreal, Canada. She has a lot of experience in the production industry and benefits from an extensive network, so she always makes sure we find and take advantage of the right opportunities. In addition, Yamee will be maintaining our live blog with a lot of energy! Finally, she will work closely with our journalist to make sure we follow the storyline, and do not deviate from the original plan.
- Leonardo Fiore Weyand: Our Production Assistant. Leo has already been a part of several WediaWix projects, and contributes in all areas of film-making. Very creative and motivated, he is an important asset to our team. Leo displays exceptional professionalism, and knows when to step up or step back.
All WediaWix members speak several languages fluently (English, Portuguese, French and Spanish) which is a fundamental tool for the production of this project. Plus, we all have worked together already, and know each other well enough to build a dynamic and productive team.
A special thanks to Robert Capua Jr. and Sylvain Marcuse, our two public relations representatives who are doing a great job networking, editing our press releases, and promoting all of WediaWix’s undertakings, and to Olivia Rohm who has been an important addition to our creative process.
Why do we need funds?
This project coincides with a lot of traveling, and traveling during the World Cup can be very expensive. Transportation is the main reason why we need funds. We have all of our equipment already, but we need help to cover the expenses of flights, ground transportation, and lodging. Even if we stay in the smallest and cheapest pousadas (hostels), the expenses will rapidly escalate. Hence, the amount of money we are asking for is strictly to help us move from one location to the next. Twelve cities will host World Cup games (a record in World Cup history), but, for financial reasons and time constraints, we had to narrow our documentary down to the 4 main cities and their neighborhoods.
Please, help us accomplish this amazing project, and donate today!
What is Kickstarter?
Kickstarter is a new way to fund creative projects. Through crowd-funding, creators can keep 100% ownership of their project. Our task is to raise, at a minimum, the amount we set up in the beginning. If we do not reach our goal, we will not be able to collect any of the funds, because it is assumed that the project is not feasible without it. In the case we do not reach our goal, no money will be debited from your card. That is why, we need to raise a minimum of $20,000, or else our project will not benefit from your donation. International cards are also accepted. Obviously, any additional funds over our set benchmark will be extremely beneficial to the production of our documentary.
To know more about Kickstarer, click here: http://www.kickstarter.com/hello?ref=nav
Special thanks to:
Blackout Produções Digitais ( blackoutpd.com.br/ ), a Brazilian local production company based in Sao Paulo. Their crew helped us shoot the presentations of our team members in Brazil, and have offered to collaborate during the shooting of All Eyes on Brazil.
SoccerLoco ( soccerloco.com ), a retail soccer equipment company based in San Diego, that offered to share our project. Their passion for the sport transcends the business of retailing to supporting such projects.
Bonjour Bahia ( bonjourbahia.com.br/fr ), a French-Brazilian tourism company based in Salvador, Brazil. While traveling in 2012, their team was of great help to make us discover local places and people that were part of our videos. They promote another way of visiting the country through solidarity actions.
Risks and challenges
As mentioned earlier, our main challenge will be getting from one place to another. If the high cost of traveling during the World Cup wasn't enough, we also have to be very careful while transporting our equipment and make sure we are discreet enough to avoid getting into any kind of trouble. We will be putting ourselves in very diverse situations, some more unpredictable than others, and the security factor will always be something to consider.
Luckily, yet calculated, our team has extensive experience traveling in Brazil, and we all speak Portuguese fluently. As a matter of fact, several of us live or have lived in the country for many years. We are experts in the fields of Communication, Sociology and Film making, and therefore, we are the perfect profiles to take on such project. Not to say that we are also passionate about this incredible sport that is football (soccer).Learn about accountability on Kickstarter
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