$8,385
pledged of $20,000pledged of $20,000 goal
106
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Tue, April 10 2018 4:59 AM UTC +00:00
aSweatLifeBy aSweatLife
First created
aSweatLifeBy aSweatLife
First created
$8,385
pledged of $20,000pledged of $20,000 goal
106
backers
0seconds to go
Funding Unsuccessful
The project's funding goal was not reached on Tue, April 10 2018 4:59 AM UTC +00:00

About

What we are: 

aSweatLife is an online media company that creates content and community around the idea that fitness can help you live your best life. We reach primarily women with body-positive messages that help them set and achieve big goals – in and out of the gym. 

Launched in July of 2012, aSweatLife built a community online and in real life that supports healthy living through online content and in-person events. Since then, the team has grown to 30 paid contributors and three full-time employees. We cover the business of fitness (Read: How Peloton is Taking the Dread out of the Treadmill), create data-driven thought pieces (Read: Millennials and Fitness: Generation Wellness), host a podcast meant to inspire listeners to set and achieve big goals (Listen: The #WeGotGoals Podcast) – and we do all of this in a body-positive way, viewing wellness as a means to the end of doing impactful things with your life and your brain. 

Along the way, we’ve taken a stand for women’s empowerment – employing almost entirely female writers and ambassadors – all without ever diminishing health and wellness to a single output such as a bikini body. 

Why we’re doing a kickstarter: 

In addition to the above meaningful extensions of aSweatLife, we’ve connected on a granular level with women via our ambassador program. We go deep in goals that have nothing to do with weight.

We’re raising money to power the expansion of the aSweatLife ambassador program to women around the country. This program empowers individuals (primarily women) to set big goals, to say them aloud, to hold each other accountable and to view each other as collaborators, not competitors. 

We launched the ambassadorship a year and a half ago to solidify our strongest relationships with our readers. We opened the application by asking applicants what it would take for them to live their best lives and, with their answers, we created and tested a program. Over 2017, this group set and accomplished incredible goals, from publishing a book to starting a family to moving into the C-suite to competing in an IRONMAN. Not a single member of the group set a goal that had to do with weight loss. 

When we opened up applications for our 2018 program, we received hundreds of applications from readers who took hours of their time to make their case to make it into the 25 spots in the program. 

We had to turn away more than 150 people and we never want to do that again. 

We want to open up the boundaries of this program to allow more people to experience the power of a network of support and the magic that happens when you say your big, hairy, audacious goals aloud. 

 We want wellness for women to be more meaningful, to power big goals and to support whatever they’re doing outside of the gym. We want the voices in wellness to represent women who use wellness to feel good, to manage stress, to accomplish big goals – and we believe we’re positioned to be that voice. 

What do the funds get us? 

$5,000 

We can empower an additional city of ambassadors using the same grassroots programming we’ve created in Chicago. 

$10,000 

We can empower two additional cities of ambassadors using the same grassroots programming we’ve created in Chicago. 

$20,000 

We’ll be able to build the resources and technology to empower a network of ambassadors across the nation. 

$30,000

We’ll be able to compensate top-tier speakers and experts to talk to the group and teach them skills ranging from goal setting, to time management, to salary negotiation. 

$40,000 

We’ll be able to pay for additional staffing to coordinate the program. 

Why now? 

Our growth to date has been the result of passionate readers who love what we do and want to see us succeed. We’re putting our future growth in the hands of our readers and supporters.

Risks and challenges

The success of the group rests on the people within it truly advocating for every other person's success and seeing a value in the program. We believe that we can continue to foster that loyalty and create that sort of value for our ambassadors.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $25 or more About $25

    Give $25 or more

    -We'll express our heartfelt thank you to everyone who pledges on aSweatLife.com
    -You'll get access to a special fitness class in Chicago.
    -You'll get a free month to the SweatWorking App

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    34 backers
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  2. Select this reward

    Pledge $50 or more About $50

    Give $50 or more

    -Get a Thank you on aSweatLife.com
    -You'll get access to a special fitness class in Chicago.
    -You'll get a free month to the SweatWorking App
    -Get a custom tote bag

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    Estimated delivery
    Ships to Anywhere in the world
    27 backers
    $
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    It's a way to bring creative projects to life.

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  3. Select this reward

    Pledge $100 or more About $100

    Give $100 or more

    -Get a Thank you on aSweatLife.com
    -You'll get access to a special fitness class in Chicago.
    -You'll get a free month to the SweatWorking App
    -Get a custom tote bag
    -Get a free one-year membership to aSweatLife’s goal accountability group

    Less
    Estimated delivery
    Ships to Anywhere in the world
    26 backers
    $
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    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $500 or more About $500

    Give $500 or more

    -Get a Thank you on aSweatLife.com
    You'll get access to a special fitness class in Chicago.
    -You'll get a free month to the SweatWorking App
    -Get a custom tote bag
    -Get a free one-year membership to aSweatLife’s goal accountability group
    -Get Access to a special Thank you Dinner with the aSweatLife Team at KitchFix

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 4 backers
    $
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Funding period

- (33 days)