Friends and Family,
Before I start I'd like to wish you all a Happy New Year, and positive wishes for all. This is an exciting time for us, at Aerosol Carioca, considering the huge leaps we have made since our last update.
If you recall, we started this project with a limited vision, and a simple goal: To catalog the graffiti on the walls of Rio de Janeiro. When we arrived we noticed there was such a vibrant culture here, but more so, there were innumerable opportunities to grow within this amazing culture. As time has progressed we have started taking advantage of these opportunities, and this is where we find ourselves today.
We are on the horizon of doing some amazing things and what was once a simple idea, is on the verge of becoming a full business opportunity.
With the release of our first print project, Cidade Grafitada: A Journey Inside Rio's Graffiti Culture, we will establish ourselves as the marque graffiti brand in Rio de Janeiro.
Later in the year we are planning the official release of the documentary "Cidade Grafitada: Stories From the Graffiti City." We have also linked up with some local organizations and have begun planning a series of graffiti related events, and community action initiatives based on graffiti, including the Roda de Graffiti and the Quinta Quadra.
Additionally, we have begun basic preparations for the launching of the Carioca Collective, an initiative created with the goal of helping develop graffiti from the grassroots level, and give artists and organizations without resources the opportunity to use graffiti for community change.
Other projects include a calendar, a magazine, a black book and a clothing line, all in collaboration with local brands that have seen the possibilities of working with Aerosol Carioca!
This has been a lot of hard work, hours of phone calls, hand shaking, and bus rides, but the pay off has been the opportunity to take a our dream and turn it into something that could really change lives.
I am really proud of what we have accomplished and what we are still capable of doing. As I look back on 2012, and anxiously await the rest of 2013, I can only think about our initial campaign, without which this project would still be a dream hanging in the clouds.
With that, I thank you, and hope to hear from you all soon.