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All or nothing. This project will only be funded if it reaches its goal by .

By Kerry Lyons
$8,769
pledged of $22,584 goal
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All or nothing. This project will only be funded if it reaches its goal by .

About this project

I see you honey. It’s exhausting isn’t it? Trying to live up to the expectation of a picture-perfect life. Especially when that life doesn’t make you all that happy either.

The thing is, we're in a unique position right now. We're the first generation with this kind of magnified pressure for perfection on our shoulders, coupled with us supposedly having 'endless' choice too. But we can't we choose a damn thing because we're trying to create a life we've been told to have, rather than being guided to craft a messy, squiggly-roaded adventure of our own. We're feeling pressure from parents, peers and social media to tick certain boxes. And then there's freaking Uncle Jim with his 'What's wrong with you? These are the best years of your life!' talk. [Useful, thanks Jim]. We're being disillusioned by people's edited, fictional lives online too, and we've stopped listening to our own, most powerful instincts as a result. It's my mission to put a stop to this. Enough. Is. Enough.

We need a movement my friend. A revolution if you will – The imperfect revolution. You coming with? :)

 

It’s your quarter-life thrive guide. It's your secret sidekick, helping you through life in the crazy times we live in. It's your training ground, prepping you to be as ready as you can be for whatever life challenges might be ahead. It's where you become skilled at not pursuing perfection, and instead go pro at hunting imperfection. It's your safe place where you can be 100% yourself and learn how and why you should love your flaws and mistakes, not hide them. 

It's an approach to life that's all about finding your happy.

Unlike other goal-setting planners, The Imperfect Life® planner doesn't just help you find your direction and create goals. It pulls out why you want those goals, how you can reach them and how to love the challenges and mess that inevitably come with them – the imperfections if you will. All while holding your hand and guiding you through the journey. It really is your secret sidekick :)

And while we know that it's proven that committing ourselves to paper is crazy-effective in creating true change in our lives, without us being guided through the process, we run the risk of wasting a really powerful opportunity. This planner won't waste a drop.

The day-to-day part of the planner makes it super-easy to plan and feel in control of your time throughout each week, and it can be used as an everyday scheduling tool (with areas for your schedule, your to-do list, your meal plan and your scribbles). 

The Imperfect Life® planner – daily schedule
The Imperfect Life® planner – daily schedule

Then all the other tools and tactics that help you hone your lemonade-making superpowers, can just be accessed and worked through as and when you need them. You don't need to use them all day every day to be able to see results. 

Your cure for perfection:

Imperfection is the new perfection. And your weekly mistake log will help you overcome your addiction to need everything to look or feel perfect, in a matter of weeks. FACT. Try it out if you don’t believe me. Just imagine how much awesome stuff you could do/create/experience if your standards were lowered to a mere 70%, rather than insisting on 100% the whole time. (Remember, 70% is still good enough to get yourself a first-class degree. Chew on that for a moment).

The Imperfect Life® – perfection-squashing mistake log
The Imperfect Life® – perfection-squashing mistake log

Your cure for failure-fear:

Move those inner-doubts out of your way, once and for all. Your fear journal will show you how to wipe out every fear that might be holding you back, and squish them into insignificance. One by one, until there's quite literally NOTHING stopping you. You'll probably find that a lot of your fears boil down to you caring too much what people think. And yep, it'll squish that too. Exciting times :)

The Imperfect Life® – fear journal
The Imperfect Life® – fear journal

Your roadmap to clarity:

Finally swap that lost, aimless feeling, for an awesome, focused feeling. Your master plan will give structure to your void and help you work out exactly what you want from your 2018, why you want it, and how it's gonna happen. And instead of sitting down in January to try and map your goals for the entire year, this simplifies your goals into digestible, three-month quarters. It makes setting your intentions way less overwhelming, and way more achievable. Change is gon' come my friend.

The Imperfect Life® – master plan
The Imperfect Life® – master plan

Your advice-guru/cheerleader:

Don’t struggle through on your own anymore either. Your thrive manual is full of pocket-size pep-talks for whenever you need some reassurance and motivation along your way to winning at life. (Because btw, you're gonna win).

The Imperfect Life® – thrive manual
The Imperfect Life® – thrive manual

Your time to enjoy the ride: 

Get a buzz of becoming a kid again. Your colouring-in pages and playful, reward stickers commending all your hard-ass work, will really help you not take this bonkers thing called life too seriously.

And that's your quarter-life thrive guide right there!

Absolutely not. 

While this isn't a generic, fits-all-types planner, the methods inside would be equally as effective for anyone wanting to try a different way of creating positive change in their life, and feel in control of their future again. 

Valid question my friend. I’m not a certified life coach with years of study on quarter-life/third-life/mid-life crises under my belt. I’m not a psychologist with years of counselling hours to my name either. But nor do I want to be those things. In fact, I want to create a place that hopefully prevents you ever having to need those things. 

What I am is a practitioner – since my own quarter-life crisis over 10 years ago, I've tested, tweaked and refined all kinds of crisis thrive strategies. I know what works, what doesn't, and I continue to test, tweak and refine new methods to see what's most effective with my own audience. 

I know what you’re feeling and what you’re going through because I felt it for myself. I've lived, breathed, survived and thrived through my own crisis. I didn’t have any kind of guide to help me out of mine, so now it’s essentially my life’s work to ensure you don’t have to go it alone too. 

What can begin as simply living in a repeated state of frustration and a pressure to live a certain way, can soon turn into a really dark place if it's ignored – I want myself and The Imperfect Life® to be the place that supports you, encourages you and reminds you how to laugh at yourself, to stop you ever having to go that far.

I’m Kerry, founder of the Kerry Lyons Co. design studio and The Imperfect Life® blog – I’m a designer, a wife, a mama, and a post-quarter-life crisis thriver. Which is also why I’m here right now. For you.

My 15-year design career brought me some proud achievements; from getting published, commended work in the D&AD Student Annual, to working with industry giants such as Heineken and Disney, it’s safe to say I ticked a good few of my boxes. So I was sorted right? I had everything I wanted?

Erm, nope. And that realisation was earth-shattering for me. Having no clarity, direction, or sense of purpose felt like it affected me more than anyone I knew. Couple that with grieving three consecutive deaths very close to my heart, ending a 12 year relationship, getting full-blown depression, selling my home, quitting my 'dream job', moving in with my Dad on the other side of the city with no friends for support, and then running away to the west coast of America by myself (when I’d only ever caught the train to London alone before). And I had one full-on quarter-life crisis on my hands.

That was over 10 years ago.

Now, I’m out the other side, with a life since filled with crazy adventures and priceless lessons – the biggest and best of which I've distilled into the tools behind The Imperfect Life® planner. This is a proven method to finding your happy, and I would love nothing better than to share it with you through this product, and the amazing community that I'm growing.

During my research for this project, I spoke to a vast number of lovely gorgeous folk who were all muddling their way through their own quarter-life/third-life crisis. They all shared the same wish – that they could have some place to vent, to share, to unload. A secret hideaway that was safe and free from judgment, where they could get support, encouragement, and a freaking sense of humour during what can be a crazy-low, lonely time.

And I couldn’t let that wish just fall on deaf ears could I? So in tandem with my planner's Kickstarter campaign, I’m also launching a secret Facebook community that comes as a bonus with each Kickstarter reward. No-one will be able to see you’re in the group (unless they’re in the group themselves). It’s completely confidential and it could be a complete game-changer for you and your mindset.

And not only will you have the option to join this growing online community of like-minded, awesome folk, I'll also dedicate a solid hour, once a month and personally answer any quarter-life/third-life crisis-ey questions you might have in a monthly Q&A. Yep, like a one-to-one mentoring-vibe! 

Fun right? :)

If you're dying to help The Imperfect Life® Planner come to life, there are a number of juicy investor rewards for you to choose from, and they all have crazy value-for-money, simply as a sincere thank you for investing in me and my creation.

The rewards available are:

NB, Backers in my dearest Republic of Ireland may wish to consider choosing the rewards' UK delivery option, and organising an additional service like AddressPal or Parcel Motel for more cost-efficient delivery charges.

The Imperfect Life® Planner – rewards
The Imperfect Life® Planner – rewards
 

But sadly, unless my campaign is fully funded, no-one will ever get to see or feel any of this. 

So even if you don't wish to personally invest and get rewarded in return, someone you know might really benefit from creating some change in their life. Just sharing this page on social media would be a monumental help in bringing this 'movement', and planner to life. And I'd be monumentally grateful :)

 

 

 

 

 

Full details on each reward can be found in the 'Rewards' listing. 

The Imperfect Life® Academy:

[Available as part of Reward #8] Launching in March 2018, my academy is the ultimate, one-to-one training ground in helping you learn how to take control of your life and truly find your happy. It's perfect for you if you want some personal support and guidance along your journey. This online course is designed to give you an in-depth, nuts and bolts strategy (that can be used alongside your planner), to help you establish a super-exciting life plan over a five week period. By the end of the course you'll;

  • gain a crystal-clear direction on what you want to do with your life 
  • learn how to get the most from your relationships 
  • start to build a super-fulfilling career or business 
  • finally get to grips with your money; spending, saving and earning 
  • and learn how to seek and get unlimited value from life's imperfect bits, way more than any perfect bits. 

You'll get three, one hour 1-to-1 Skype mentoring calls with me, where we discuss where you're starting from, how you're progressing, and how you can keep focused going forward.

You'll also get an invitation to join the secret 'Imperfectionistas' Facebook group with additional free monthly mentoring too. And coolest of all – you'll get lifetime access, enabling you to revisit the course whenever you like, and benefit from all future course updates.

The planner: 

[Available as part of Rewards #2 – #8] The planner is around A5 (UK) in size, so it’s the perfect size for being big enough to have a noticeable presence on your desk, as well as being dinky enough to be easily popped into a bag. It has a wallet on the inside back cover (where your stickers and any other handy receipts or paperwork live), and it comes with a handy, elasticated band-wrap for when you take it out and about. The spiral binding also makes it super-easy to lay flat and write without the coil getting in the way. Every planner is packed in a beautiful gift box that can double-up as useful storage too.

The Imperfect Life® planner – ribboned gift box
The Imperfect Life® planner – ribboned gift box

 

The Imperfect Life® planner – elasticated band wrap
The Imperfect Life® planner – elasticated band wrap

 

The Imperfect Life® planner – daily view and perfection-squashing mistake log
The Imperfect Life® planner – daily view and perfection-squashing mistake log

 

The Imperfect Life® planner – fear journal
The Imperfect Life® planner – fear journal

 

The Imperfect Life® planner – master plan
The Imperfect Life® planner – master plan

 

The Imperfect Life® planner – thrive manual
The Imperfect Life® planner – thrive manual

 

The Imperfect Life® planner – gold foil stickers
The Imperfect Life® planner – gold foil stickers

The community: 

[Available in all rewards] As I mentioned, the Facebook group has a 'secret' privacy setting, so no-one outside of the group will be able to see what you post, or that you’re in the group in the first place. The reason for this is two-fold; firstly, it allows members to be 100% themselves without fear of being judged or ridiculed; and secondly, it allows me to personally control who joins so no waifs and strays sneak in. As you won’t be able to see or search to join the group on Facebook, you’ll be sent a personal invite via email to access the group. Proper VIP-style.

The process: 

It’s been a long, bendy road to get to this launch-phase, so if you’re into behind-the-scenes sneak-peeks, this has been the planner’s journey so far;

The planner you see within the video and photos is a true-to-life prototype. Should this campaign be successfully funded, our production partners will commence printing and crafting your lovely planner as soon as the campaign ends. The production and shipment process is detailed and involves a lot of preparatory work. The whole journey could take up to 12 weeks. But all good things come to those who wait, remember? :)

Risks and challenges

The biggest risk (and challenge) for any crowdfunded physical product, is the manufacturing and shipping aspect.

However, I do have the benefit of having worked in product manufacture, shipping and wholesale for three years in my own business, and the print industry for 15 years. Although there can never be a guarantee of avoiding all misprints and shipping delays (as printing and distribution is not an exact science!), I do have the advantage of being aware of the pitfalls and shortcuts needed to make production and dispatch as smooth a process as possible.

I have conducted a rigorous selection process in choosing my suppliers, and have been working with them for a number of months to make sure both the quality of the end product, and timeliness of dispatch are the best they can be for you.

My ultimate goal is to ensure your planner is sat on your desk or packed in your bag right in time for 2018 to start, so I guess my biggest risk and challenge, is that your planner might be late. A fulfilment centre will be involved in the dispatch process, but I'm more than prepared to pick, pack and post each planner with my own fair hands if necessary. I guarantee that you will get your planner, by hell or high water.

If problems do crop up, which for some reason they always do, or if for whatever reason you're unhappy with your planner, please do get in touch because I sincerely want to fix it for you.

I can promise you with my hand on my heart, I will be open and honest with you throughout this whole process, and I'll do everything in my power to make this an awesome investor experience for you.

Thanks so much for reading this far,

Kerry :)

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    Pledge £15 or more About $20

    #1: MONTHLY MENTORING + WORKBOOK

    I will personally answer any quarter-life crisis questions you might have through a monthly Q&A in my secret Facebook group 'Imperfectionistas’. You’ll get access to this growing online community of like-minded folk, each on their journey to getting out of their quarter-life (or third-life!) crisis. It's a place where we all help each other out, give and take support, and focus on the funny side of this crazy time to be alive.

    You’ll also be sent your very own workbook PDF of The Imperfect Life® Master Plan tool – your secret weapon to making your 2018 a far bigger and better year than your 2017. Instead of blankly sitting down alone in January to try and map your goals for the entire year, this guides you through the process and simplifies your goals into digestible, three-month quarters. It makes setting your intentions way less overwhelming, and way more achievable.

    You'll also get a super-grateful shout-out on the virtual wall of they-who-made-it-possible.

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    Pledge £30 or more About $39

    #3: YOUR VERY OWN PLANNER

    Get your very own The Imperfect Life® Planner to use, abuse, love and adore.

    You'll also be invited to join the secret 'Imperfectionistas' Facebook group with free monthly mentoring, and coolest of all – you'll get a super-grateful shout-out on the virtual wall of they-who-made-it-possible.

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    #4: A PLANNER AS A GIFT

    If you have someone in your life that you'd love to give this to, your giftee will get The Imperfect Life® Planner shipped to their door, complete with a beautifully designed gift note with your personalised message on the reverse.

    You and your giftee will also be invited to join the secret 'Imperfectionistas' Facebook group with free monthly mentoring, and coolest of all – you'll get a super-grateful shout-out on the virtual wall of they-who-made-it-possible.

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    Pledge £60 or more About $79

    #6: 2 x PLANNERS

    Get two of The Imperfect Life® Planners – ideal if you fancy one for yourself, and one for a friend who you think needs one too.

    You'll also get two invitations to join the secret 'Imperfectionistas' Facebook group with free monthly mentoring for yourself and your giftee, and coolest of all – you'll get a super-grateful shout-out on the virtual wall of they-who-made-it-possible.

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    Pledge £140 or more About $184

    #7: 5 x PLANNERS

    Get five of The Imperfect Life® Planners – perfect if you fancy one for yourself, and the rest for your posse of quarter-life crisis partners. AND you're saving a nifty £2 per planner.

    EXTRA BONUS: Personalised gift notes can also be included free of charge if you need them :)

    You'll also get five invitations to join the secret 'Imperfectionistas' Facebook group with free monthly mentoring for yourself and your giftees, and coolest of all – you'll get a super-grateful shout-out on the virtual wall of they-who-made-it-possible.

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    Pledge £250 or more About $328

    #8: THE IMPERFECT LIFE ACADEMY + PLANNER

    Get your very own The Imperfect Life® Planner (with FREE SHIPPING!*) to use, abuse, love and adore, AND get an earlybird seat on my online course with lifetime access – launching in March 2018. The two products combined work so awesomely together, and this is a massively discounted EXCLUSIVE PACKAGE only available to a limited group of people.

    This course is designed to give you an in-depth, nuts and bolts strategy (that can be used alongside your planner), to help you establish a super-exciting life plan over a five week period. By the end of the course you'll;

    • gain a crystal-clear direction on what you want to do with your life
    • learn how to get the most from your relationships
    • start to build a super-fulfilling career or business
    • finally get to grips with your money; spending, saving and earning
    • and learn how to seek and get unlimited value from life's imperfect bits, way more than any perfect bits.

    You'll get three bonus 1-to-1 Skype mentoring calls with me, where we discuss where you're starting from, how you're progressing, and how you can keep focused going forward.

    You'll also get an invitation to join the secret 'Imperfectionistas' Facebook group with additional free monthly mentoring too, and coolest of all – you'll get a super-grateful shout-out on the virtual wall of they-who-made-it-possible.

    *Your shipment may be subject to additional import/VAT duties.

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    Pledge £28 or more About $37

    #2: YOUR VERY OWN PLANNER (EARLYBIRD)

    If you pledge before 23:59 GMT on Friday 4th August, you can get your very own The Imperfect Life® Planner at a super-special reduced price.

    You'll also be invited to join the secret 'Imperfectionistas' Facebook group with free monthly mentoring, and coolest of all – you'll get a super-grateful shout-out on the virtual wall of they-who-made-it-possible.

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    #5: 2 x PLANNERS (EARLYBIRD)

    If you pledge before 23:59 GMT on Friday 4th August, you can get two of The Imperfect Life® Planners at a deliciously reduced price. A brill option if you want one for yourself, and one for a friend who you think needs one too.

    You'll also get two invitations to join the secret 'Imperfectionistas' Facebook group with free monthly mentoring for yourself and your giftee, and coolest of all – you'll get a super-grateful shout-out on the virtual wall of they-who-made-it-possible.

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