About this project
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Riding a motorcycle in LA is amazing. Besides the obvious thrill that accompanies cruising around on an engine with a seat and wheels, zipping through standstill traffic and parking in the tightest of spots makes life in this city a tad less insane. But, after a few close calls with less-than-alert drivers, I decided I wanted to up my safety game with some solid protective riding gear.
What I found was frustrating. Most riding gear falls into two categories: unflattering, inconvenient, high visibility gear that just doesn’t look right on a custom bobber, café racer, or vintage/retro cruiser; or, lifestyle motorcycle gear that looks ok but is outrageously expensive.
I took my problem to some friends in the LA fashion world and they agreed, you shouldn’t have to sacrifice style for safety. So we teamed up to design and produce great looking apparel for motorcyclists, that doesn’t look like “motorcycle apparel,” and Tobacco Motorwear Company was born.
We all understand the benefits of some protective clothing. Certainly our helmets, jackets, boots and gloves have become far more than safety gear, but a part of our motorcycle lifestyle. With Tobaccos we wanted to create a jean that would compliment that lifestyle as well as add to your protection.
We started with Cone Mills-White Oak Selvedge Denim. Cone Mills has been a leading supplier of fabrics to top denim apparel brands since 1891. Selvedge or "self-edge" denim gets its name from the tightly woven edge of the denim itself that won't unravel. Selvedge jeans are more durable and the selvedge stripe is a sign of the denim's higher quality. For Kickstarter, ours come to you in classic deep indigo blue.
If you haven’t owned a pair of raw denim jeans you aren’t alone. Maybe 10% of jeans are raw. Also known as “rigid” or “dry denim” raw means it has not been washed, distressed, or treated in any way after the dying and weaving process. Raw jeans will feel more rigid and crisp at first, after a few wears the denim softens as it starts to mold to your shape. As you break in raw denim it will crease, fade and shape to your body, becoming a perfectly fitted second skin completely unique to you.
We use 100% DuPont Kevlar, one of the strongest fabrics in the world. Kevlar comes in a variety of weaves and knits and we carefully selected an interlock-knit for both its resistance to abrasion, heat and puncture as well as its breathability and surprising softness for comfort. The lining covers your high abrasion areas from your waist to your shin past the knee in front and completely covering your rear in back.
Classics never go out of style. Tobaccos are based on vintage jeans from American brands like Levi’s and Lee and are available in an updated slim-straight cut. Not too skinny, not too loose, with a perfect front rise and slightly adjusted back that will keep your from dealing crack when in the riding position.
Made in the USA
From day one we knew these jeans had to be made right here at home. Tobaccos will be handcrafted in LA by skilled workers with years of experience. Keeping things local also helps us do our own quality assurance instead of relying on some unknown factory employee in a far off country.
Though it would be easy to cut corners and save money we wanted to make the best pair of jeans possible. The little things matter, from our genuine leather patch, to custom buttons and rivets, to our selvedge detailing, you will notice we have put in our time on every pair of Tobaccos.
After all the time and effort we put into each pair of Tobaccos, it seemed wrong to chuck them unceremoniously into a cardboard shipping box. That’s why we came up with the Blank Canvas Pouch. More than just a cool way to package your Tobaccos, its durable fabric and reinforced bottom and flap give it the beginnings of a great DIY project. We want you to up-cycle your bag and turn it into a saddlebag for your bike, a unique messenger bag or a retro tool roll. We can't wait to see what you do with yours.
We are going to post tutorial videos to our website showing you how to execute a few of our ideas and we want you to post pictures of your designs as well.
How do you make top-notch motorcycle gear more affordable for the average biker? We design great looking jeans and fund each production run in advance, allowing us to deliver to those who pre-order at wholesale prices. Any left over inventory will be sold directly to riders on our website at a modest markup. By not carrying extensive inventory it cuts down on our costs and we pass that savings onto you.
I’m in. What sizes are you making?
The waists will come in sizes: 29, 30, 32, 34, 36 and 38. Lengths will come in 34 for sizes 29 and 30, and 36 for 32 and up. The extra length keeps your boots covered when riding and you can still wear a cuff. If you aren’t a fan of the extra length its an easy fix for your local tailor. You will select your size when the Kickstarter closes and we will be sending you a detailed fit guide to ensure you get the right size.
Risks and challenges
We did as much work as we could prior to launching on Kickstarter to avoid as many problems as possible. We have sources lined up for materials and production. The design and sample process is finished and we even tested the jeans by dragging our founder behind a motorcycle. (That was a risk.)
Our team includes people who have been in the fashion business for over 30 years. That experience has helped us streamline this process and avoid costly and time consuming mistakes.
The hardest challenge for us was finding a source for Kevlar. However, we now have relationships with three suppliers so getting any quantity we need shouldn't be a problem.
Timing is another potential issue. The jeans factory where we are making Tobaccos also makes jeans for other high quality brands. Sometimes these projects can get backed up. We have double checked with them to ensure that they will be able to meet our delivery date and they have confirmed. In any case, we will get you your jeans on time.Learn about accountability on Kickstarter
One of the coolest features of KickStarter is that you don't spend a penny unless we are successful in raising our goal amount. Pledging is a way to support us right now, and pay later! Think of it like a pre-order, except cooler.
To make it as easy for our backers, we aren't requiring a size from you upfront. A survey will be sent out once the project funds to collect all of the information we need from you.
Our jeans are slim-straight, which is a short way of saying that they aren't too baggy and not too tight. If our jeans were in a fairy tale, Goldilocks would be all up on them.
If we reach our stretch goal of $40,000, we will be able to offer jeans made from additional fabrics and colors. Like the sizing options, we will include color options in the survey that we send out to you at the end.
We will have our jeans produced, shipped, and delivered to you before prime riding season starts up in the spring. So once that weather warms up, you'll be able to slip on your Tobaccos and go for a ride.
Its something we have planned for the future, but for this kickstarter... maybe, that is a couple of stretch goals away.
We would like to offer different colors and the only way we can do that is to place a bulk order, so that is our first stretch goal, if we are able to raise $40K we will be able to offer pants in black
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