For starters, Goodkid bars aren’t energy bars—hey, kids have enough energy already and if we could, we’d package that up and sell it. These are snack bars, created by a mom and dad who would rather provide home-cooked, sit-down meals for their kids but realize sometimes they’ll need a little help in between. Their bars are made with simple ingredients and have only half the sugar of a Clif Kid z-Bar—seriously, half. They are moist & chewy, and taste incredible. We're asking for your help so we can bring these to market.
About the bars:
The bars come in 3 proven, kid-friendly flavors: Lemon-Blueberry, Oatmeal Raisin, and Apple Cinnamon. We worked with a nutrition specialist to formulate just the right size (36g), amount of calories & fat, and of course low sugar. They are moist and chewy, and taste fantastic. We pack them with organic fruit, tons of omega-3's, and antioxidants like acai, pomegranate, echinacea, choline, vitamin C, and zinc. The bars are entirely peanut & GMO free, and are certified kosher & gluten free. The bars have only 5 or 6 grams of sugar, depending on the flavor.
We've done our homework:
We've spent the last year developing our recipes, readying them for production, finding the right production partner, and developing a retail-ready brand and package. We've partnered with a fantastic local creative and advertising firm, and an outstanding young artist from New York. We secured trademarks on our name & slogan. We've conducted focus groups of mom's & dads (and of course kids!). We've talked with store owners and buyers. We've tested potential wrapper & display designs with parents, and even made late night runs to the grocery store to test how they look on the shelves. We've worked hard to refine our recipes to get sugar levels as low as possible, yet give kids the moist, chewy, sweet tasting bar they love.
This research and learning has made us confident and excited about our business & marketing plan. It's been a ton of work, and we're ready for the next big step: production. That's where you hopefully come in....
Where does your contribution go?
All proceeds from this campaign will directly fund our first commercial production run of approximately 48,000 bars, as well as all the up-front costs to print our wrappers, display cartons, and master cases.
- Production of approximately 48,000 bars (1,000 cases), wrapped & packaged for retail sales.
- Creation of printing plates for our wrappers & display cartons.
- Wrappers, display cartons, and master case shipping boxes.
- Gluten Free & Kosher certifications.
Between raising two kids on our own, and working to launch this company, you can guess we're not that flush with cash, and we're asking for a little bit of help... every little bit is appreciated.
We've done our best to try and make our pledge rewards give you something meaningful and tangible in return. We tried to set up them up so our supporters get to be first on the block by pre-ordering bars, as well as helping launch a product that is missing from the marketplace. We've tried to structure the mid-to-larger pledge rewards so that we can continue to reward your support over time, as our business grows.
**ALL PLEDGE REWARDS CAN BE ASSIGNED (like, to a grandson or granddaughter... hint, hint, hint...) Just tell us where you'd like them sent.
*Wholesale pricing is for personal use only.
*Bars are not intended for resale.
Mailing Address, Sizes, etc.
We will get your t-shirt sizes, name/address assignments (if different from yours) via the Kickstarter survey that goes out after your pledge is registered.
Can we use funds above and beyond our project goal?
Absolutely. We've chosen our project goal amount as an honest amount we'll need for our first production run. We will, however, have to fund and run subsequent production runs shortly thereafter, before we sell through this first batch, to make sure we have enough bars to meet our expected sales goals. Any and all funding above our project goal will go directly towards funding these greatly important follow-up production runs.
- May: Kickstarter campaign
- June: Production
- July: Ship pledge reward packages
- July: Store distribution in Central Oregon & on-line
- October: Statewide store distribution in Oregon & Washington
- Winter 2015: Western region store distribution
- Fall 2015: Nationwide store distribution
We are proud parents of two (usually) Goodkids. Ashleigh has been an avid home cook and baker, always trying new recipes for our kids, and always making sure they have the most nutritious meals and snacks possible. Bart has launched 2 of his own successful businesses in the past 12 years. Ashleigh has a degee in Environmental Science, and Bart has a degree in Business Administration.
And of course, our key product testers, comedic relief, and true inspiration....
Risks and challenges
Research, research, research & testing, testing, testing....
We've done our best to minimize our risks through tons of due diligence, research, and learning. Besides taste & texture, we're primarily concerned with shelf-life, product consistency & quality, and retail success. We've worked closely with food scientists at the OSU Food Innovation Center to select the right quality ingredients, and avoid those that could have contamination or short shelf life issues. We spent over $6,000 to run and test our recipes on two separate occasions, on the same production line we will use for actual production. During those trials, we produced several thousand bars, fine tuned the equipment settings for the most efficient production, and tested key shelf life indicators (i.e. water activity, etc.). We recognized some texture issues that arose in that trial, and were able to make adjustments to the process and equipment to eliminate them.
We feel our biggest challenge with Kickstarter will be to go beyond just the friends and family we know, and create awareness with friend of friends of friends, etc.
We believe our biggest challenge initially, with our business, will be creating business relationships with mid-size, regional grocery chains that are necessary for us to begin working with larger distributors. Our plan is to start small and local, and build a sales track record that is compelling to a larger grocer, and provides the assurance that our product will sell.
We feel we have a challenging road ahead of us to get our bars distributed and sold nationwide. We know it will take a lot of work, a little luck, and continued belief that our bars are unique, taste really good, and fit a proven but underserved market. We can't wait to get going.
If you have any questions about our products, this campaign, our business, or any suggestions or feedback, PLEASE give us a call or email... we'd love to hear from you.
Email: email@example.com or firstname.lastname@example.org
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