The activewear market is filled with plastic clothing that is coated in toxic, sweat-wicking and odor-resistant chemicals. These practices aren't great for our health or the health of our planet.
The real issue? If you want to shop sustainably the athletic style options are minimal. The reality? Many of us want healthier choices but don't fit into just one look. We love to run, spin, yoga, box, HIIT train, hike, Pilates, rowing, you name it! That's why we created activewear made from nontoxic fabric that better fits your style.
As a society, we've fought to remove plastics from our food and beauty products, and at Reprise we believe fashion is next! This empowered us to design sleek, modern activewear made from the wood of eucalyptus and beech trees. It's insanely soft, sustainable, and safer for your skin.
Each piece is made out of eco-super textile Tencel. The fabric for the tops is 92% Tencel / 8% Spandex and for the bottoms is 93% Tencel / 7% Spandex. The fabric is sourced from sustainable suppliers in Los Angeles, where it is knit and dyed before being sent to us in New York.
Tencel is created in a nontoxic closed-loop process – so there's very limited waste and no microplastic shedding. The brand name fiber ensures that the trees were grown in a sustainably managed forest, and the entire production process uses about 80% less water than cotton.
Reprise is one of the first companies to use purely Tencel in its activewear pieces. Tencel is often blended with polyester – but we are focused on using as much of the true natural ingredients as possible.
Traditionally, chemical finishes are applied to textiles to achieve these desired properties. Tencel is also Oeko-Tex certified meaning it contains low levels of potentially harmful manufacturing chemicals and byproducts.
You work hard to take care of yourself, so we created comfortable pieces to support you in taking that one step further. Here's the initial collection:
Soft Tencel T-shirt
- Perfect for anyone who loves a soft tee. It's great for working out, lounging, running errands, and even sleeping in. The luxurious lightweight Tencel blend naturally keeps you cool and the loose fit increases breathability. It is designed to fit both men and women.
Soft Tencel Tank Top
- An ideal workout top. It's incredibly soft, lightweight and sweat-wicking to keep you cool through any workout. The longer length can keep you covered or be tied up to show off the lace-up detail on the leggings.
Low-impact Tencel Sports Bra
- One of the first of its kind! Naturally absorbent and resistant to odor, this bra will keep you cool during your hottest workouts. It is free of padding and is best for low-impact sports or other athleisure activities. The thick elastic band provides comfortable support.
Black Tencel Shorts
- Great for running in! The shorts are engineered to keep you cool and dry through any workout. The slightly longer length in the legs prevents shifting seams during a workout, while the thick band at the top provides a flattering and form-fitting silhouette.
Signature Lace-up Leggings
The most popular piece and one of the first of its kind! Comfortable is the word most often used to describe the fit of these. The high-waisted design is flattering and prevents leggings from falling down mid-workout. They are also long in length for the best fit.
We are big fans of supporting New York City’s local garment manufacturing industry. There are so many talented professionals who work right in our backyard and we're lucky to be partnering with a factory with 30 years of manufacturing experience. Working local allows us to ensure ethical labor practices are followed and to cut down on emissions from international shipping and travel.
Fit in activewear is crucial, which is why we spent 4 months perfecting these pieces so they'll support you in all the right places.
**If something doesn't fit, we are happy to exchange it for another size if available. For the Kickstarter, we are not able to accept returns.
We've chosen to raise money on Kickstarter because we value supporting other entrepreneurs on a mission to create meaningful change. Our hope is to foster a community of people excited about our mission and who can't wait to be the first ones to rock the Reprise look! This community of backers will always hold a meaningful place in Reprise's history and will also be invited to participate in future growth through product recommendations, design feedback, exclusive offers and more!
Here is the Reprise journey so far:
I'm Mary, founder of Reprise Activewear. I live in NYC and am a passionate advocate for sustainable fashion. I have a background in Finance and Advertising, but more recently have created a career totally dedicated to sustainable fashion.
I love to work out - from boxing to yoga and running. I decided to combine my love of healthy living with my interest in sustainable fashion to create Reprise. I truly believe in using better materials for the things we put on (and in!) our bodies and I'm excited to bring this dream to life.
If you are as excited as I am please consider sharing this campaign with your family and friends.
Welcome to the Reprise family & thank you for your support!
Want more? Follow along on our blog!
Photography: Sydney Krantz
Videographer: Bryan Martinez
Risks and challenges
Reprise is a a small brand about to complete its first round of production. The biggest challenges are brand awareness and cost of the product. We are selling directly to you to keep the price low, but in enough volume to hit our minimums. Word-of-mouth will be the biggest driver of brand awareness at this stage.
If any unexpected delays arise during manufacturing, backers will be the first to know. Our goal is to build trusting relationships with our factories allowing us to work quickly to prevent getting behind schedule. We'll make sure to prioritize communication, but if there are any concerns please feel free to reach out to email@example.com.Learn about accountability on Kickstarter
- (30 days)