The Avogo is a stylish paring tool designed to enable the user to safely and efficiently cut open and pit and avocado.
We are five Brighton College school pupils - Pietro Pignatti Morano Campori, Seth Rickard, Felix Winstanley, Shiven Patel and Matias Paz Linares. We are all aged between 13-14. In September 2017, we were set the task at school to design and make a product which we could enter into the London Design Museum’s Design Ventura competition. The brief was to design something that improves everyday life. We had to explore three potential target markets set by the Design Museum and quickly settled on 'Design Enthusiasts'. Our teacher, Miss Awbery, helped us to work through the design task starting with the target market needs. We plotted the daily routine of what we thought a design enthusiast might get up to.
The issue of eating avocados came up after Pietro mentioned that he loves eating them on the train to school but has to be careful not to cut himself. We knew that avocados are increasingly being consumed by many households. We discussed the point that many people will eat them at home but are less likely to take an avocado and knife into work to eat one as a snack or part of their lunch because the preparation is so tricky. This, combined with the knowledge that ‘Avocado hand’ was on the increase, spurred us on to set about designing a product that would help to make the process safer and enable you to eat avocados at work without the need to use a knife.
We explored a variety of products that already exist to help prepare fruit and vegetables. Many of them were cumbersome and large and we wanted to create a sleek and stylish design.
We experimented with different hook designs and then were ready to test our design for real.
We decided to use pewter casting to create our prototype. We designed the mould using CAD and laser cut it from laserply. After the item was cast it then needed the cutting edge crafted and the edges cleaning up. The amazing thing about using metal for the product as it is both long-lasting and very easy to recycle.
We decided to create a simple package for our product. We wanted to ensure it was as sustainable as possible so we only used the materials we needed and made it as compact as possible. The tool is held in Plastazote® foam and we choose this as it is lightweight, rigid and would help protect the tool in transit. Plastazote® is also suitable to be laser cut, using our school laser cutter. The foam is then wrapped in a simple brown paper sleeve which has our logo stamped on. Again the stamp was made by us, using silicone sheet and a wooden handle.
We entered the Design Museum competition in the international and independent school category after winning our internal Dragon’s Den style pitching event at Brighton College. We had some tough competition from the other finalists at our school and were thrilled to be representing the school in the competition.
In February 2018 we were invited to the Design Museum’s awards ceremony to find out where in the top three for the independent and international school category we were. We won the competition! We were so excited to find out that we had actually won. There were over 2000 pupils who entered the competition so to actually win was an amazing achievement and our families, teachers and school community are so proud.
We hope you love Avogo as much as we do and will pledge so that we can start production.
We created a flurry of interest from the National media on Thursday 8th March:
The Daily Mail
We also featured on:
BBC Radio 5 (55:49 into the program)
BBC Radio Berkshire (10:03 into the program)
BBC Radio Sussex (1:25:08 into the program)
A few mentions on Chris Evan's Breakfast show (24:00, 1:11:47)