Amoreantos has returned to Kickstarter with our latest pendant design called Exélixi meaning ‘evolution’. I’m Abbi and I design 925 sterling silver jewellery with my camera-shy partner Tim. I have a post graduate degree in graphic design and Tim has experience in handcrafting jewellery. The combination of our skills culminates in designs with symbolism and meaning.
I am a member of The Guild of Jewellery Designers and we aim to create unique, genderless designs that make a bold statement for the wearer. Exélixi is based on how we learn to love and the discovery that love is not always a place of complete safety and security. It reminds us that our embraces are not binding, and gifts are not assurances of things we will receive. This design represents the evolution of the heart.
All our pendants weighing over 7.78g, including this design are hallmarked by the London Assay Office with our makers mark.
Our hand drawn sketches are perfected in Computer Aided Design (CAD) software, 3D printed in wax and then reproduced through the lost wax cast process in small casting runs in the famous Birmingham Jewellery Quarter (UK). We are proud to be fusing old and new technology together but also that we are designed and made in the Midlands, UK.
If we exceed our £400 goal we will be able to offer even more pendants to our backers at a fraction of the price that they will retail for (£59.00 pendant only). We have been established for just over a year and Exélixi is Amoreantos’ second Kickstarter crowdfunding campaign and our 5th design. Our first project was successfully funded inspiring us to repeat the exercise with a new expressive design.
The name Amoreantos comes from the Italian ‘Amore’ meaning ‘love’ and the Greek unisex name ‘Amarantas’ meaning ‘unfading.’ All our pendants are inspired by the Greek language as a nod to Tim’s time spent in Greece developing and selling his jewellery.
As a graphic designer I look for shapes that evoke feelings within us. Exélixi has the flame like waves on the left that give it an edgy feel. The asymmetry tips the balance with the anvil to the right dipping into the heart of the piece.
It looks sharp but the thickness of the pendant itself means that it is merely aesthetical as it is in fact very comfortable to wear and move in as you can see from the photographs. Special thanks go to Evolution of Fitness Training Academy for their collaboration in showcasing our own ‘evolution’ pendant during their workout session which demonstrates this. We are very grateful for their support and shared vision.
We have invested in creating the first model and prototype so that you can see exactly what kind of reward you can receive. We have already produced four pendant designs, so I know the costs involved in production and hallmarking. I hope that we will raise more than our £400 goal as we want to offer our backers amazing value as we have done before.
Our goal is to reach £400 and your pledges will help us with:
- Pendant production from our created mould
- Hallmarking as required as these pendants are over the threshold 7.78g weight
- Fulfilling your pledge requests
- Providing our hot foil logo printed packaging for the pendants
- Providing complimentary snake chains or black leather thongs
- If we overachieve our goal I will be able to afford to produce more pendants and develop our online sales outlets.
We hope to use Kickstarter to develop our business and our range of designs so that we can become a brand that is recognised for a business model that rewards its backers. As a designer I can see the trends in genderless styles of clothing and accessories and feel that we can provide jewellery that addresses this. I absolutely love working together with Tim and I hope that the culmination of our strengths makes a brand that people will want to tell others that they are wearing.
Obviously without reaching our goal this project will not be funded so please pledge and tell your friends about our great Kickstarter rewards.
I hope that you will love our exclusive rewards available only with your Kickstarter pledges which are so much cheaper than online. Also all our backers will get a special mention on the Amoreantos’ website as well as social media.
Rewards are available with an optional chain or leather cord as we know that our customers often have a necklace that they already use to alternate pendants.
Risks and challenges
We hope that you will help us to get this project off the ground so that we can fulfil the fantastic rewards that we are offering. All our pendants will go through a process and we have learned from our previous successful Kickstarter campaign. The relationship we have with the casting company is a good one. We will need their support as soon as we get a picture of reward quantities soon. The hallmarking should take only weeks so we know that we are relying on sourcing from other businesses, but have given what we think is enough wriggle room. Despite every good intention sometimes life can throw a curve ball so delays could happen but we will keep you updated regularly and let you know our progress.Learn about accountability on Kickstarter
- (29 days)