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Breathing new life into the designer watch market with timepieces that are intricate yet modern. Uncompromising and unconventional.
Breathing new life into the designer watch market with timepieces that are intricate yet modern. Uncompromising and unconventional.
Breathing new life into the designer watch market with timepieces that are intricate yet modern. Uncompromising and unconventional.
309 backers pledged SEK 659,836 to help bring this project to life.

About

Swedish Contemporary Moon Phase Redefining Designer Watches project video thumbnail
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Swedish Contemporary Moon Phase Redefining Designer Watches

SEK 659,836

309

squarestreet designs watches for those aiming beyond the arid design ethos of two thin black sticks stuck in the middle of a white circle. We aspire to make more look like less, by utilising clean aesthetics then pairing it with textures, patterns and well balanced intricate geometries.

Now we can proudly presents our latest development. A 40mm Swiss powered moon phase Chronograph with an inimitable silhouette.

30 gruelling months of development. Pushing, refining and overcoming to bring you something that truly speaks for itself not only in terms of aesthetics but also performance.

SQ39 Novem Black/White/Black
SQ39 Novem Black/White/Black

I have to admit that it was somewhat daunting at first to design a watch to succeed our current SQ38 Plano, due to its universal appeal and debonair balance between elegance and modernity. In the end I decided that the best way to follow up was simply to keep the soul intact, but give it a body and character all its own.

We made it! UNLOCK 3 is here!
We made it! UNLOCK 3 is here!
An unbeatable summer strap for your Novem watch absolutely FREE! Thanks everyone for helping us reach the 3rd Unlock!
An unbeatable summer strap for your Novem watch absolutely FREE! Thanks everyone for helping us reach the 3rd Unlock!
5 superb shades to choose from! Black, Navy, Flax, Cognac & Army.
5 superb shades to choose from! Black, Navy, Flax, Cognac & Army.
We listened, and decided to make one more. Here it is, all blacked out with a touch of gold.
We listened, and decided to make one more. Here it is, all blacked out with a touch of gold.
Second UNLOCK reached earlier today when we hit 500% funded! Congrats! Everyone gets FREE Anti-Reflective Coating on their watch!
Second UNLOCK reached earlier today when we hit 500% funded! Congrats! Everyone gets FREE Anti-Reflective Coating on their watch!

 Novem, Latin for the number 9 refers here to the 9 phases of the moon, but has been an auspicious digit in the history of many ancient cultures. It also traditionally represents the limit or ultimate attainment, as it is the last number in the base 10 system.

The 9 phases of everyone's favourite celestial body.
The 9 phases of everyone's favourite celestial body.
New, Half or Full? Local astrological information at a glance.
New, Half or Full? Local astrological information at a glance.

 The geometries of Novem's case and detailing draw inspiration from a wide variety of sources, but one stands out in particular. The Hallwyl Museum in Stockholm. Both Palace and practical residence at once, with sweeping eccentric forms as well as sharp geometries. It embodies both the classic turn of the century elegance along with many technically advanced, and for it's time, futuristic features such as telephone, electricity and central heating.

 So here it is. Asymmetric case, hidden pushers, true sapphire crystal lens, custom moon phase and a look all its own. Scroll down to get up close and personal, and if you like what you see, let's give this project some legs!

Detail shot showing the engraved intersecting lines of the dial
Detail shot showing the engraved intersecting lines of the dial
Reverse detail shot showing off hidden pusher and case assymetry.
Reverse detail shot showing off hidden pusher and case assymetry.
showing off the lines of the case and the screw-in strap attachment.
showing off the lines of the case and the screw-in strap attachment.
Detail shot of the polished gold buckle.
Detail shot of the polished gold buckle.
Perspective shot showing both case and dial in all its glory.
Perspective shot showing both case and dial in all its glory.
SQ39 Novem Gold/White/Camel
SQ39 Novem Gold/White/Camel
Up close with our geometrically padded calf strap.
Up close with our geometrically padded calf strap.
Detail of the laser etched guilloche case back and notches.
Detail of the laser etched guilloche case back and notches.
All Paper box made from micro patterned art paper
All Paper box made from micro patterned art paper
The watch rests gently on a paper support structure inside
The watch rests gently on a paper support structure inside
No foam, no plastic, no waste. 100% recyclable. The way a box should be made
No foam, no plastic, no waste. 100% recyclable. The way a box should be made

With Novem it's all about the details, so let's take a closer look at what it is that makes this Chronograph Moon Phase so intriguing.

Bored of telling the time? Get a magnifying glass and solve this maze.
Bored of telling the time? Get a magnifying glass and solve this maze.
Dual layer dial for more depth and three dimensional detail.
Dual layer dial for more depth and three dimensional detail.
The horns of Novem. A case shape as iconic as they come.
The horns of Novem. A case shape as iconic as they come.
The machined solid stainless steel buckle echoes the geometries of our Ridgeback strap.
The machined solid stainless steel buckle echoes the geometries of our Ridgeback strap.
The Novem dial showcases a wealth of intersecting engraved Guilloche lines.
The Novem dial showcases a wealth of intersecting engraved Guilloche lines.
Our suggested case and strap combinations!
Our suggested case and strap combinations!

 Offering something for everyone. Light, summery and linen suit casual with eggshell white dial on gold case and camel strap, or blacked out in matt PVD for everyday elegance. The gold case and jet black dial with deep navy strap pairs perfectly with formal wear and is my personal favourite.

Or you can choose your preferred strap and case combo once the project has ended! See below for the remaining 6 combinations.
Or you can choose your preferred strap and case combo once the project has ended! See below for the remaining 6 combinations.
Turns out they all look really nice in their own way. Pick a favourite or go for Double?
Turns out they all look really nice in their own way. Pick a favourite or go for Double?
Alexis Holm & William Cheung
Alexis Holm & William Cheung

 Behind every great brand are equally amazing people, and squarestreet has 2. Alexis Holm on your left spearheading the creative and William on the right keeping it all together. We don't bring in any 3rd parties. Every image, video, graphic, idea and copy is designed, shot, fillmed, created, thought up and written by us.

Our Black/White and Gold/Black on the wrist of our good friend Lev.
Our Black/White and Gold/Black on the wrist of our good friend Lev.

 If you're still not convinced, then click play below to check out our short style video showing Novem in motion.

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 Even though designing and producing beautiful watches could be seen as a good cause in itself, we feel that the opportunity to share our work with the rest of the world is also the best possible time to create awareness about a problem facing us all. Plastic.

Plastic Oceans is working tirelessly all around the globe to enlighten, educate and change our perception of single use plastics, so that we can slowly start reducing the amount of micro plastics that end up in our oceans, fish, drinking water and ultimately ourselves and our children.

5% of all profits from this Kickstarter project will therefore be handed over to Plastic Oceans so that they may continue the fight to save our seas for coming generations.

What's wrong with this picture?
What's wrong with this picture?

Risks and challenges

Well, we've been doing this for a while already, so there's absolutely no doubt in my mind that we'll get it done on time, just the way we want it.

The custom moon phase disc did cause us a great deal of trouble but after 6 reprints and 2 redesigns it's pretty much perfection.

Should you have any concerns or questions just contact us directly and we'll straighten everything out.

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Support

  1. Select this reward

    Pledge SEK 100 or more About $11

    Support Our Oceans

    Support Plastic Oceans tireless work to clean up our seas as well as squarestreet's endeavour to revitalise the designer watch industry!

    Every 100 SEK received will be split right down the middle with 50 SEK going straight to Plastic Oceans.

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  2. Select this reward

    Pledge SEK 275 or more About $30

    Spare Ridgeback Calf Leather strap

    For those who prefer the diversity of the one watch two strap system, this reward is for you.
    Includes 1pc Ridgeback Calf Leather strap of your choice. Comes with buckle.
    (SEK 200 OFF Retail)

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    Limited 0 backers
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  3. Select this reward

    Pledge SEK 1,450 or more About $159

    First Adopters Early Bird

    Act on instinct and get 1 X Novem watch of your choice.
    (SEK 2050 OFF Retail)
    Only 20pcs available at this Reward level!

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    Limited 19 backers
    SEK
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  4. Select this reward

    Pledge SEK 1,875 or more About $206

    Early Bird Case Only

    Here's an odd one. An Early Bird variation without the Ridgeback strap.
    Includes 1 X Novem case of your choice (No strap)

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    Limited 0 backers
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  5. Select this reward

    Pledge SEK 1,950 or more About $214

    Super Early Bird

    Get in Super Early and choose 1 X Novem watch of your choice.
    (SEK 1550 OFF Retail)
    Only 100pcs available at this Reward level!

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    Ships to Anywhere in the world
    Limited 99 backers
    SEK
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  6. Select this reward

    Pledge SEK 2,150 or more About $236

    Early Bird

    Get in quick and grab this Early Bird. 1 X Novem watch of your choice.
    (SEK 1350 OFF Retail)

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    Ships to Anywhere in the world
    Limited 110 backers
    SEK
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  7. Select this reward

    Pledge SEK 2,350 or more About $258

    Spare Strap Early Bird Combo

    As requested! Here's an option for all of you who can't decide on the strap colour for your Novem.
    (SEK 1650 OFF Retail)

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    Limited 54 backers
    SEK
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  8. Select this reward

    Pledge SEK 3,950 or more About $433

    Early Bird Double

    Call a friend and get together on this Early Bird Double that includes 2 X Novem watches of your choice.
    (SEK 3050 OFF Retail)

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    Limited 9 backers
    SEK
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  9. Select this reward

    Pledge SEK 5,550 or more About $609

    Early Bird Triple

    If you're lucky enough to have 2 friends who share your good taste, or just need one of every colour? Grab this Early Bird that includes 3 X Novem watches of your choice.
    (SEK 4950 OFF Retail)

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Funding period

- (30 days)