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$27,782 pledged of $25,000 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

By Greensbury
$27,782 pledged of $25,000 goal
backers

All or nothing. This project will only be funded if it reaches its goal by .

About this project

 

We are creating a platform that will help you easily create daily, weekly, or monthly menus for you and your family. You will be able to shop by recipe, filtering by foods, cooking methods and dietary preferences and we will deliver pre-portioned proteins with meal planning guides, recipes and shopping lists built specifically for you. We already have the healthiest and most delicious meats and seafoods, and we’re excited to take this next step!

Our local farms and fisheries are:  

  • Providing the highest quality product – Our products are organic, non-gmo, free of antibiotics and hormones. The poultry is also free-range, the fish is wild, and the beef is both grass-fed and grass-finished.
  • Environmentally conscious - There are no planted crops on the farms and ranches. The natural ecosystem is fully maintained.
  • Dedicated to ethical, humane standards – Our farms and ranches are Certified Humane by the Humane Farm Animal Care and our fisheries are certified sustainable by both the Marine Stewardship Council and the Monterey Bay Aquarium Seafood Watch.

Building on our experience selling only the highest quality meats and seafoods, we are adding four exciting, new components to give consumers complete choice over what they prepare at home. In addition to our healthier proteins, and with Kickstarter’s help, we will offer shoppers:  

Pre-portioned proteins paired with menu planning tools

Need help deciphering which cuts and proteins to buy and how best to prepare your meals? With the funds we raise on Kickstarter, we will introduce info-graphics, short product videos and easy to follow FAQs. These tools will better guide consumers to the right choice. Buyers will be able to filter their selections based on things like cooking method, total time to prepare and their skill level in the kitchen.

Recipes and cooking techniques

We want to help customers create delicious meals with our proteins and prevent food going to waste. We are beginning to work with professionally trained chefs to create a library of recipes. In the future, we will not only source recipes from those professional chefs, but also from other common recipe sources and our user community at large. In addition, we will work with our roster of professional chefs to create video tutorials and FAQs on common cooking techniques to help customers feel more confident in their kitchens.

Menu/meal prep guides

Shoppers are seeking greater convenience in planning meals for themselves and their families. Starting with the proteins, we will provide a library of main course and side dishes to form the meals of their choice. We will offer the ability to build unique menus based on the foods customers love, as well as, predefined menus created by professional, restaurant chefs. Customers will also have the ability to conveniently plan their family menus for the coming days or weeks all at once.

Shopping lists

As customers create their different menus, Greensbury will create a comprehensive item list with everything needed to make those meals. Items sold by Greensbury will be automatically added into the customer’s shopping cart and the remaining ingredients will be added to a shopping list that the customer can access wherever and whenever they shop for other ingredients. We will create shopping lists in a way that has never been seen before.

Everyone who contributes to our Kickstarter campaign will get a box with proteins of their choice and recipes for each of the products in the box. The meals will use common ingredients and will take under 30 minutes to prepare. We strive to keep things as simple as possible in your kitchen. The main ingredient is the high quality protein on your plate!

Each box will contain protein for about 12 meals. Please find below an example of what would be in your Greensbury box. (Contents may change slightly):

Organic Grass-fed Beef Box
NY Strip, Top Sirloin, Skirt Steak, Fajita Strips, Ground beef

Wild Fish & Organic Grass-fed Beef Box:
Sockeye Salmon, Cod, Tuna, Flank Steak, Ground beef

Wild Fish & Organic Poultry Box
:
Chicken breasts, Ground Turkey, Sockeye Salmon, Cod, Tuna 

Organic Grass-fed Beef & Organic Poultry Box:
Skirt Steak, Ground beef, Chicken Thighs, Chicken Breasts

Organic Poultry Box:
Chicken Breasts, Chicken Thighs, Ground Turkey, Chicken Wings

 

We are offering a Kickstarter exclusive reward tier just for our backers! Get your hands on these top-quality knives made with solid metal, tip through handle! This set of 6 knives are very well-balanced (valued at $150) and are yours for only $109!

 

 

 

 

Where does this meat come from?  

Many stores import their products from other countries then package them in the U.S. Because of this, they are able to label the item “Product of the USA”. Where did it actually come from? 100% of Greensbury farms are U.S. based. All the meats we sell at Greensbury come from livestock that were born, raised and harvested in the US.

Did your company/store process this product?  

Most other meat delivery companies do not package their own products. We process and package all products through our equity partner’s facility in Swedesboro, NJ and ensure there is quality control.

Is the meat organic, non-gmo, and antibiotic free?  

Don’t be fooled by the terms "all-natural" or "hormone free." By law, all chicken must be hormone free. Companies that claim "hormone free" are likely selling conventional chicken that was mass produced. You should always be looking for “Non-GMO”, “Antibiotic-free” and the“USDA Organic” label.

Is this beef both grass-fed and grass-finished?

Cattle are not required to have a full grass diet in order to receive the "grass-fed" label. Unless the label says grass-finished, then the cow was probably fed grains in the last few months of their lives. Our beef is both grass-fed and grass-finished.

Was this previously frozen?  

Other food companies thaw frozen product and sell it as "fresh." According to the USDA, re-freezing protein once it is been thawed leads to a loss of quality. Our products are flash frozen at peak freshness, so you don’t need to worry about bacteria or loss of quality.

What is the shelf life?

Meats from grocery stores, wrapped in brown paper or plastic wrap, are deteriorating before you put them in your cart. We utilize vacuum sealing technology and flash freezing to keep meat fresh and to lock in nutrients. You can keep all of our proteins in your freezer for at least one year without any loss of nutritional value or great taste.

At Greensbury, we are committed to total transparency about our products and pride ourselves in sourcing quality products that are both good for you and better for our environment. If you have any questions or issues, let us know and we will make it right. Your satisfaction is always guaranteed.

 

 

Humane Farm Animal Care (HFAC) is the leading non-profit certification organization dedicated to improving the lives of farm animals in food production from birth through slaughter.

The goal of the program is to improve the lives of farm animals by driving consumer demand for kinder and more responsible farm animal practices.

The Marine Stewardship Council is an international non-profit organisation established to address the problem of unsustainable fishing and safeguard seafood supplies for the future.

Their vision is for the world’s oceans to be teeming with life – today, tomorrow and for generations to come. A sustainable seafood market is crucial to making this vision a reality.

The Monterey Bay Aquarium's Seafood Watch program helps consumers and businesses choose seafood that's fished or farmed in ways that protect sea life and habitats, now and for future generations. Their recommendations indicate which seafood items are "Best Choices" or "Good Alternatives," and which ones you should "Avoid."

Our farms and ranches are family owned in the United States and are Certified Humane by the Humane Farm Animal Care, a non-profit certification organization. This means that the farmers meet specific standards of fair animal treatment.

 

Greensbury is committed to reducing materials and food waste while maintaining product integrity and improving quality by the way we package our products.

Our animals are raised in a manner that conserves natural resources and biodiversity using systems and techniques that conserve and protect the environment.

From farm to fork, it is estimated by the NRDC that as much as 40% of edible food is lost to landfills each year in the U.S.  

We believe that packaging is key to reducing the amount of food wasted and Greensbury food is far too delicious to waste!

The Cryovac® machine we use at Greensbury to vacuum seal all of our products is designed to deliver the ultimate in protection, locking in the freshness and nutrition of our food and extending their shelf life. Our products last one year in the freezer. Once thawed, because of the packaging, our meat will remain fresh 7 days, poultry 5 days, and seafood 3 days.

 

 

 

 

 

Risks and challenges

As an established company, we already know what it takes to meet the high expectations of our customers. We won't say we've seen it all, but there aren't too many challenges we haven't encountered and overcome along the way.

Our processing and fulfillment center has proven it can scale to meet demand and we are confident we can handle whatever Kickstarter throws at us. We also work closely with our suppliers and distributor to ensure that all of our products are high quality and we have a proven safety audit process to ensure product quality, consistency and freshness.

All of our shipping goes through UPS and except for blizzards in July or hordes of locusts, we know they will get our packages to your door on time.

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  1. Make a pledge without a reward

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    Pledge $5 or more About $5

    Thank you Email & Website Mention

    For backing this tier, you will receive a personalized “Thank You” email from the founding team, your name displayed on our website, and our eternal gratitude!

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    Pledge $99 or more About $99

    Early Bird: 1 Greensbury Organic Box

    Be part of our early adopter community and get your Greensbury box with our highest discount possible!

    By backing this tier, you will get one Greensbury box with 5-6 pounds of either Beef, Seafood or Chicken (Chicken and mixed boxes available at 100k stretch goal unlock)!

    This package is limited to the first 250 backers, so get em' while they last!

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    Pledge $109 or more About $109

    Discount Price: 1 Greensbury Organic Box

    Did you miss our Early Bird tier above? Worry not, this tier is a special Kickstarter discount pricing that we are only offering to our Kickstarter backers!

    By backing this tier, you will get one Greensbury box with 5-6 pounds of either Beef, Seafood or Chicken (Chicken and mixed boxes available at 100k stretch goal unlock)!

    Welcome to our Kickstarter backer community!

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    Pledge $109 or more About $109

    Steak Knives & Greensbury Discount!

    By backing this Kickstarter exclusive reward tier, you will receive a set of 6 high quality steak knives (valued at $150). These are top quality knives made with a solid metal tip through handle and are very well balanced.

    Additionally, you will also receive a 15% discount on your first order from Greensbury.com!

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  6. Select this reward

    Pledge $175 or more About $175

    Steak Knives & LIFETIME Discount!

    By backing this Kickstarter exclusive reward tier, you will receive a set of 6 high quality steak knives (valued at $150). These are top quality knives made with a solid metal tip through handle and are very well balanced.

    Additionally, you will receive a 15% discount on first order and you will also receive a 10% LIFETIME discount on every order there after on Greensbury.com!

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    Pledge $1,500 or more About $1,500

    VIP Package: The Greensbury Experience

    Are you a die hard healthy eater? Do you want to have our premium meats delivered to your door and would like to go the extra mile to meet the Greensbury team? Well... this tier is for you!

    By backing this tier, you will receive a 6 month Greensbury subscription order, get marked as VIP customer for life, receive a walk through of Greensbury’s production facility (transportation and lodging not included), meet and have lunch with the Greensbury team, get access to product line #2 before anyone else, and receive exclusive coupons for future products!

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