About this project
Do you love adventure? Mystery and intrigue?
Fruityland has all of these things - but more importantly, it has the world’s most delicious foods that can make anyone stronger and more powerful.
Mr. Campos, Fruityland’s gentle giant guardian, has asked Oliver and his friends to protect Fruityland. Soon enough, they discover a sneaky wolf who’s stealing all of the foods because he too wants to be stronger and more powerful!
Can you help Oliver and his friends pick the right foods to fight back? Or will this clever Italian wolf, Frugivoro, take all of Fruityland’s treasures for himself?
Children today see an average of 100 junk food commercials per week...and yet, not a single one for fruits and vegetables.
What if there was a game invented by a nutritionist, illustrated by her daughter and developed and tested by her grandkids (as well as dozens of other kids to boot) that challenged this status quo?
That’s our game in a nutshell. It works like a crock-pot. It’s easy to set up. And while they’re learning and having fun, you get 30 to 45 minutes of glorious me-time. Thirty to 45 minutes of play that reinforces skills necessary to nourish the most important instrument they'll ever own - their bodies :)
Frugivoro in Fruityland is a search and hunt trivia board game for kids ages 7 to 12. The game can also be used by younger children to explore fruits and vegetables with the help of an older sibling or adult.
Who is Frugivoro?
How do you say his name ...aaand why is he in Fruityland? Froo-jih-vuh-roe is a very clever, very sneaky wolf who's out to steal all of Fruityland’s delicious superpower foods. Players must help Oliver and his friends choose the right foods to perform the task at hand to keep Fruityland safe.
We evolved to do the things we love to do. What better way to resonate with kids than through play and fantasy? Using education, art, psychology, storytelling, play and fantasy, Frugivoro in Fruityland is designed to change how kids taste and see food.
We know what you’re thinking. Woah. Is that even possible?
The answer is YES!
Studies have shown that using the same marketing techniques that the junk food industry uses can also be used to change how kids feel about healthy foods. We have the know-how. We have the game. Now we just need you to make it happen!
My mom is a nutritionist and I’m an illustrator. Together, we started Fruityland, a company devoted to making health educational books and games. We started with a book series called Oliver & Friends’ Adventures that mixes fantasy and health education. Frugivoro in Fruityland is our very first game.
Despite all of the challenges involved in running a startup and fighting for children’s health; what keeps us going everyday is knowing that there is a solution AND it’s super simple AND super fun.
Before starting Fruityland, Nydia Kastre worked in the field of diet and nutrition where she served as a wellness advisor, nutritionist, and technical dietician at multiple hospitals and clinics, including WIC, the Women, Infants, and Children’s Clinic. At George Washington University, she conducted programs for the Women’s Exercise Research Center and earned her degree in Health, Wellness and Fitness from George Mason University.
Hi! My name is Veronica El-Showk and I am a visual artist and children's health advocate. My background is in business and marketing and when I'm not working, you can usually find me making a big mess in our small kitchen, reading about psychology, traveling, and spending time with family.
Our work resonates with movers and shakers who not only challenge the status quo, but change it.
The problem is that companies like us don’t have the resources to match the junk food industry. But what we do have, is infinitely more powerful - YOU. Your support, your encouragement, your contribution is what it takes to give our kids an alternative path to happiness and health.
Eric Coleman, Susie Francis Jimenez, Amir Wenrich, Ozzy Jimenez and the team at DGS Create - for all of your hard work, attention to details, support and encouragement. You literally made our dream a reality by creating Fruityland’s gorgeous handcrafted prototypes.
Brooke Anne and Shari Spiro at Ad Magic
Michael Kastre, Hedeer El-Showk, Craig and Natalie Hartman, Audrey Grygiel, Victoria Cortes, Michael Parris, Alan Baer, Alissa Cuellar, Justin Hodgins, Jess Scheuer, Sedeer El-Showk, Maria Gab, Sara Merritt, Miranda Holstein, Joan Houghton, Michael and Sam Newbold, Maria Ilinsky, Dora Guerrero, Natalia Guerrero, Norma Guerrero, Aaron at Thinker Toys, Alyse Craun, Father Joseph Mandokkara, Myriam and Jake Brown, Ashley Baber, Marina Franklin, Gwen and Tim Foerster, Cecilia Gallegos, Nancy Duarte, Dr. David Katz, Maria Elena Anderson
Video by Daniel L. and Daniel S. / Video Edits by Nelson Cuellar from Rising Records / Penny Lane Cuellar Hodgins, Josie Jimenez
Our Little Game Testers and Developers: Oliver, Alexandra and Peter Hartman, Alvaro Guerrero, Jackson Foerster, Luke Rapallo, the incredible kids at St.Agnes and all of the kids who gave us insight, feedback and taught us more than we could ever dream of - seeing you laugh and learn made everything worth it :)
Risks and challenges
Although this is Fruitylands first board game, we've teamed up with Ad
Magic, industry veterans who manufactured incredibly successful
kickstarter campaigns such as Exploding Kittens and The King's Abbey.
Fruitlyand's team has spent nearly three years testing, designing, and
refining Frugivoro in Fruityland to make sure that kids and parents have
an incredible experience when they play. We've already gone through
several iterations of the artwork, rules, and components and all of the
digital material is complete except for the field guide.
As with any board game, there are potential risks due to production
delays outside of our control but we've been working diligently with our
partners over the last few months to make sure everything goes as
smoothly as possible. We already have production quotes and arranged
fulfillment services to handle delivery of the games. The artwork and
game design are complete and the only thing we have left to do is add a
special thanks to our special backers in the field guide.
Support this project
- (31 days)