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Help introduce children to healthy foods through this colorful, interactive board game.
Help introduce children to healthy foods through this colorful, interactive board game.
152 backers pledged $35,880 to help bring this project to life.

About this project

Frugivoro in Fruityland! A Sneaky Health Education Game project video thumbnail
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$35,880

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Do you love adventure? Mystery and intrigue?

Fruityland has all of these things - but more importantly, it has the world’s most delicious foods that can make anyone stronger and more powerful.

Mr. Campos, Fruityland’s gentle giant guardian, has asked Oliver and his friends to protect Fruityland. Soon enough, they discover a sneaky wolf who’s stealing all of the foods because he too wants to be stronger and more powerful!

Can you help Oliver and his friends pick the right foods to fight back? Or will this clever Italian wolf, Frugivoro, take all of Fruityland’s treasures for himself?

Children today see an average of 100 junk food commercials per week...and yet, not a single one for fruits and vegetables.

What if there was a game invented by a nutritionist, illustrated by her daughter and developed and tested by her grandkids (as well as dozens of other kids to boot) that challenged this status quo?

That’s our game in a nutshell. It works like a crock-pot. It’s easy to set up. And while they’re learning and having fun, you get 30 to 45 minutes of glorious me-time. Thirty to 45 minutes of play that reinforces skills necessary to nourish the most important instrument they'll ever own - their bodies :)

Frugivoro in Fruityland is a search and hunt trivia board game for kids ages 7 to 12. The game can also be used by younger children to explore fruits and vegetables with the help of an older sibling or adult.

Who is Frugivoro?

How do you say his name ...aaand why is he in Fruityland? Froo-jih-vuh-roe is a very clever, very sneaky wolf who's out to steal all of Fruityland’s delicious superpower foods. Players must help Oliver and his friends choose the right foods to perform the task at hand to keep Fruityland safe.

 

 

 

 

 

 

 

 

We evolved to do the things we love to do. What better way to resonate with kids than through play and fantasy? Using education, art, psychology, storytelling, play and fantasy, Frugivoro in Fruityland is designed to change how kids taste and see food.

We know what you’re thinking. Woah. Is that even possible?

The answer is YES!

Studies have shown that using the same marketing techniques that the junk food industry uses can also be used to change how kids feel about healthy foods. We have the know-how. We have the game. Now we just need you to make it happen!

 

My mom is a nutritionist and I’m an illustrator. Together, we started Fruityland, a company devoted to making health educational books and games. We started with a book series called Oliver & Friends’ Adventures that mixes fantasy and health education. Frugivoro in Fruityland is our very first game.

{Left pic: the very beginning of Fruityland, circa 1983.  Right pic: we don't normally wear makeup to work - but when we do, we make sure we're photographed.}
{Left pic: the very beginning of Fruityland, circa 1983. Right pic: we don't normally wear makeup to work - but when we do, we make sure we're photographed.}

 

My sister's kids - Oliver, Alexandra & Peter; who've been our inspiration for creating this magical world.
My sister's kids - Oliver, Alexandra & Peter; who've been our inspiration for creating this magical world.

Despite all of the challenges involved in running a startup and fighting for children’s health; what keeps us going everyday is knowing that there is a solution AND it’s super simple AND super fun.

Before starting Fruityland, Nydia Kastre worked in the field of diet and nutrition where she served as a wellness advisor, nutritionist, and technical dietician at multiple hospitals and clinics, including WIC, the Women, Infants, and Children’s Clinic. At George Washington University, she conducted programs for the Women’s Exercise Research Center and earned her degree in Health, Wellness and Fitness from George Mason University.

Hi! My name is Veronica El-Showk and I am a visual artist and children's health advocate.  My background is in business and marketing and when I'm not working, you can usually find me making a big mess in our small kitchen, reading about psychology, traveling, and spending time with family.

Our work resonates with movers and shakers who not only challenge the status quo, but change it.

The problem is that companies like us don’t have the resources to match the junk food industry. But what we do have, is infinitely more powerful - YOU. Your support, your encouragement, your contribution is what it takes to give our kids an alternative path to happiness and health.

 

 

The real characters of Frugivoro in Fruityland: the adorable Contessa, Peter, Oliver, Alexandra & their cousin Alvaro
The real characters of Frugivoro in Fruityland: the adorable Contessa, Peter, Oliver, Alexandra & their cousin Alvaro

Special Thanks

Eric Coleman, Susie Francis Jimenez, Amir Wenrich, Ozzy Jimenez and the team at DGS Create - for all of your hard work, attention to details, support and encouragement. You literally made our dream a reality by creating Fruityland’s gorgeous handcrafted prototypes.

Brooke Anne and Shari Spiro at Ad Magic

Michael Kastre, Hedeer El-Showk, Craig and Natalie Hartman, Audrey Grygiel, Victoria Cortes, Michael Parris, Alan Baer, Alissa Cuellar, Justin Hodgins, Jess Scheuer, Sedeer El-Showk, Maria Gab, Sara Merritt, Miranda Holstein, Joan Houghton, Michael and Sam Newbold, Maria Ilinsky, Dora Guerrero, Natalia Guerrero, Norma Guerrero, Aaron at Thinker Toys, Alyse Craun, Father Joseph Mandokkara, Myriam and Jake Brown, Ashley Baber, Marina Franklin, Gwen and Tim Foerster, Cecilia Gallegos, Nancy Duarte, Dr. David Katz, Maria Elena Anderson

Video by Daniel L. and Daniel S. / Video Edits by Nelson Cuellar from Rising Records / Penny Lane Cuellar Hodgins, Josie Jimenez

Our Little Game Testers and Developers: Oliver, Alexandra and Peter Hartman, Alvaro Guerrero, Jackson Foerster, Luke Rapallo, the incredible kids at St.Agnes and all of the kids who gave us insight, feedback and taught us more than we could ever dream of - seeing you laugh and learn made everything worth it :)

 

Risks and challenges

Although this is Fruitylands first board game, we've teamed up with Ad
Magic, industry veterans who manufactured incredibly successful
kickstarter campaigns such as Exploding Kittens and The King's Abbey.
Fruitlyand's team has spent nearly three years testing, designing, and
refining Frugivoro in Fruityland to make sure that kids and parents have
an incredible experience when they play. We've already gone through
several iterations of the artwork, rules, and components and all of the
digital material is complete except for the field guide.

As with any board game, there are potential risks due to production
delays outside of our control but we've been working diligently with our
partners over the last few months to make sure everything goes as
smoothly as possible. We already have production quotes and arranged
fulfillment services to handle delivery of the games. The artwork and
game design are complete and the only thing we have left to do is add a
special thanks to our special backers in the field guide.

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    Pledge $1 or more About $1.00

    Grassroots Heroes

    ~Love + Thank You Hugs~

    Every dollar counts! You get our love and a virtual hug sent to wherever your fantastic self may be. Thank you so much for joining us on this adventure. Your contribution makes a difference!

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    Lil' Chef

    ~Fruityland Hero Kids Apron~

    What better way to empower kids than getting them in the kitchen? They're going to LOVE sporting these awesome fire engine red aprons that remind them that they are their own true heroes :)

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    Early Squirrel

    ~Frugivoro in Fruityland with Discount~

    The early squirrel gets the discount. You're one of the first 200 people in the world to have this game in your home. YOU ROCK!! (FREE shipping - this tier is available only within the US.)

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    Pledge $45 or more About $45

    Game Changers

    ~Frugivoro in Fruityland + Oliver & Friends' Great Grape Adventure in PDF~

    You get 1 copy of the game along with the story where Frugivoro first makes his appearance in The Great Grape Adventure
    (FREE shipping - International shipping available at extra cost.)

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    Pledge $65 or more About $65

    Movers & Shakers

    ~Frugivoro in Fruityland + 1 shirt~
    In addition to the game, you choose 1 of the 4 awesome silk screen shirts - artwork by Veronica El-Showk and printed on designer tees. (FREE shipping - International shipping available at extra cost.)

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    Pledge $80 or more About $80

    Trailblazer

    ~Frugivoro in Fruityland + Oliver and Friends' Great Grape Adventure (Hardcover and PDF)~

    You get 1 game as well as 2 versions of the beautifully illustrated and exciting book Oliver and Friends' Great Grape Adventure (1 hardcover and1 in PDF)
    (FREE shipping- International shipping available at extra cost.)

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    Pledge $100 or more About $100

    Visionary

    ~2 Frugivoro in Fruityland Games + Special Thank You Mention on our Fruityland Website!~

    You receive 2 games + a special thank you on our Fruityland Website! (FREE shipping- International shipping available at extra cost.)

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    Pledge $225 or more About $225

    Healthy Hero

    ~2 Frugivoro in Fruityland Games + 1 Tee + Oliver and Friends’ Great Grape Adventure (Hardcover and PDF version)

    You will receive 2 games, a Hardcover + PDF Version of Olive and Friends’ Great Grape Adventure and in addition, you choose 1 of 4 awesome silk screen shirts - artwork by Veronica El-Showk and printed on designer tees. (FREE shipping - International shipping available at extra cost.)

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    Pledge $350 or more About $350

    Planting for the Future

    ~Frugivoro in Fruityland + Hardcover Oliver and Friends’ Strawberry Adventure, Great Grape Adventure, and Plant a Fruit Tree~

    Receive 1 game, 2 gorgeous hardcover books and we will plant a fruit tree in your honor at a local school in West Virginia and Virginia. (FREE shipping - International shipping available at extra cost.)

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    Pledge $500 or more About $500

    Art Buff

    ~2 Games + Original Illustration by Veronica El-Showk of your Favorite Fruit or Vegetable *** The first 50 people will get a Special Thank You Mention in the Game’s Field Guide~

    Have your favorite fruit or vegetable illustrated for you by Veronica El Showk. Keep one game for yourself and give the other to another special little hero in your life! In addition, our first 50 supporters at this level will have their names in our Special Thank You part of the game’s Field Guide! (FREE Shipping - International shipping at extra cost.)

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    New Beginnings

    ~5 Games + Your name in the Field Guide~

    Donate 5 games through your organization and have your name printed in the Secrets of Fruityland Field Guide which includes a full color glossary of the 42 foods covered in the game along with extra details for kids to explore.
    (FREE Shipping - International shipping at extra cost.)

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    Pledge $1,000 or more About $1,000

    Guest Star

    ~1 Frugivoro in Fruityland Game + Your name in the Field Guide + a Photobomb!!~

    Receive 1 game, plus Veronica will illustrate you or a person of your choosing into the 3rd book of the Oliver and Friends Book Series - as a monkey, in a bush, lying on a hammock; whatever the artist sees fit!
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    Philanthropist

    ~10 Games + Your name in the Field Guide + Your name or logo permanently on Kickstarter~

    Donate 10 games through your organization and have your name printed in the Secrets of Fruityland Field Guide which includes a full color glossary of the 42 foods covered in the game along with extra details for kids to explore. This campaign page is permanent on Kickstarter. Every day Kickstarter receives 785,500 unique visitors per day. While we can't guarantee the traffic sent to our page, Frugivoro in Fruityland is a unique game that stands out for being in board games, kids health as well as educational.
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Funding period

- (31 days)