J:son Flies | The most realistic fishing flies in the world
J:son Flies | The most realistic fishing flies in the world
Have more fun and catch more fish on the same fishing fly.
Have more fun and catch more fish on the same fishing fly. Read more
Join us and become part of one of the most innovative solutions that has happened to the fly-fishing industry in over 50 years!
Claes Johansson is the passionate angler who got tired of traditional non-realistic fishing flies with poor quality, barely catching any fish. He started to meticulously study the wild-life of fresh water fish in detail. What type of insects they eat, where, when and how insects are hatched and grow etc. Based on this thorough knowledge he used his skills as an experienced art director and graphic designer and created the worlds most realistic fishing flies. J:son Sweden was born.
This is what it’s all about - to get as close to nature as possible.
Patience and a heck of a lot fishing days…
To be able to create the worlds most realistic fishing flies turned out to be an arduous process. It was all about finding the exact right material along with the precise quality and manufacturing methods. Focus was on finding a material that float and at the same time is soft, versatile, durable and environmentally friendly. We have also developed an own unique hook solution fully bespoke to our flies. During the process Claes also enhanced the fly-tying technique along with developing a set of new tools refining the manufacturing process.
It took us well over 2 years and over 180 fishing days to develop all the different families of insects, the various stages of growth and sizes. However, if you are creating the worlds most realistic fishing fly system, it is only natural that it takes both time and patience both in the fishing waters and at the binding table. Today all parts of our realistic fishing flies are tied with material that we developed ourselves. Everything from wing material, body material, legs, tying thread, hooks as well as tools for the tying process is produced by J:son Sweden.
Two possibilities in one
When our R&D work was done we had developed two different possible ways to use our products. On one hand J:son offers ready to use fishing flies and on the other hand we also offer a complete fly fishing tying system named the J:son System.
J:son Fly System
J:son Fly Tying System
The J:son System consists of a combination of tools, materials and binding instructions enabling the user to tie various types of realistic fishing flies in sizes all between 6 to 40 mm. Each component is available in different forms, patterns and sizes in order to provide total freedom to create flies mimicking real nature insects. Are you curious about how to tie our flies? Check out our web page: www.jsonsweden.se - "tying instructions".
Why J:son Flies ?
An unique combination of qualities makes them the most lifelike, durable and effective fishing flies on the market. Our users save time, effort and money, have more fun and catch more fish on the same fly.
J:SON DRY FLIES:
- Superior boyancy
- Natural-shaped wings that contain air and extended floating foam bodies
- Natural impression on the surface
- Superior softness and flexibility
- Lifelike silhouettes and movement
- Replicate real insects in the water
- Special made foam with optimized air cells for superior flotation
- All flies are tied with Dyneema thread
- Non toxic syntethic wingmaterial
- Non toxic silicone details
- Superior flexibility and softness
- Resistant to UV light and salt water
- Designed to match J:son fly patterns
- Extra wide gapes, better hooking capacity
- Straight hook eyes for better control
- Oversized hook eyes, easier handling
- Micro barbs, easy to unhook and release
- Perfect finish and tempering
More fun fishing with the J:son Match´n Catch system!
With our realistic insects mimicking the nature into perfection it becomes very much easier to choose the right fishing fly. Before you start you just take a look into the waters you’re about to fish in and identify what kind of insects are present. You bring out your J:son fly box and pick just the right fly for the waters. It’s easy as that! This is what we mean with the J:son Match´n Catch concept. We provide anglers around the world with the perfect solution for any fly fishing situation.
Our idea behind the J:son Match´n Catch concept is also that the solution shall lead to a more fun fishing experience for professional anglers as well as for people fishing just every now and then. We also hope that more people starts angling since it will be easier to choose the right fishing fly and thereby also increasing the opportunity to catch fish.
We are of course very proud and happy to have received the following prestigious prices!
Where does the money go?
We aim to transform our old and not up-to-date website to a modern and user friendly site loaded with passion for fishing along with knowledge about angling and especially regarding fishing with realistic flies. We will also increase our presence on social media in order to create awareness and together with our resellers around the world we want to spread the knowledge of fishing with realistic flies.
With your help, we will be able to increase the awareness and get our products into the hands of each and every fly fisher to help convince the world that J:son Match’n Catch is the most realistic, durable and non the least effective collection of fishing flies on the market today. That's what we're going to spend the money on.
Risks and challenges
As with all business projects there are always a set of various risks.
We are well prepared for various kind of risks connected to the production of our realistic flies. We have close collaboration with our producers and continuously train the staff in how to tie our flies according to our high quality standards. We have also developed a train-the-trainer program in order to secure further production when sales volumes grow.
In order to handle quality and IP related risks we have a truly unique competence in our company from both a design and sports fishing industry perspective as well as a business perspective with skilled business people connected to J:son Sweden. We also put Swedish quality as our trademark hopefully taking care of potential risks related to product quality.
One thing that we are highly aware of is that the fly fishing market is a bit conservative hence new innovations take time gain acceptance, since the industry is not used to new thinking and innovative solutions and concepts. We will therefore use the Kickstarter money wisely focusing on executing a carefully crafted international marketing plan.Learn about accountability on Kickstarter
- (30 days)