Risks and challenges
I am developing an innovative method for presenting content to viewers. The content engine will present viewers a continuous mix of local, state, national and international content.
Every few minutes the content engine will select one video from each of those categories, if new content is available, and present one item from each grouping of paid priority, unpaid news maker or service organization, a second paid spot, and an independent or local journalist or bloviator.
This system is a total innovation. The backbone is in place which will categorize the videos from contributors. The video selector engine is in development but there are no issues with developing or implementing the system. It only needs to be written and tested.
The biggest challenge will be to get the changes made to the video players at all of the various outlets (ROKU, Smart TV, Google TV, etc) to implement our innovative system. There are no technical hurdles except for the "that's not the way we set it up" claim. I know exactly how these changes need to made, I just need to pay for the player customization.
The first major challenge is to show content contributors that they will have a better chance of getting their message out on Smart TV News, once it is fully functional and builds a viewer base on various platforms, then they will with currently available outlets.
The second challenge will be to build a viewer pool to prove the potential of Smart TV News. When we have enough content to show what viewers will see and get on the various outlets the viewers numbers should increase to a point which will entice the contributors which will pay for placement.
The final challenge is to prove to those who will pay for placement, broadcasters, politicians, and others that Smart TV News can get their videos to their target audience more effectively than the platforms they currently use.
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