YOU DID IT! Our target of £3,500 was smashed on Day One, which means the DVD is definitely happening, and it's happening in a Big Way. We're now pitching for a new target of £10,000 and we really hope we can do it. Reaching this new goal means that a lot more of our production costs will be covered upfront, so we can keep the retail price of the DVD and download as low as possible when it's finally released. And of course it also means that the booklet, the DVD extras and the music we use in the show will all be even more awesome than we hoped. Yay! To celebrate, we've added two new pledge levels: SCI HARD 4.0 and APOCALYPSE TAU, as requested by backers on twitter. There are still plenty of perks left at almost all levels, so please do keep on Spreading the Nerd and help us reach that £10,000 target by 4th December. Thank you!
Festival of the Spoken Nerd - Full Frontal Nerdity - is a 90-minute stand-up science adventure, complete with binary scarves, cryogenic love songs, gravity-defying bead chains, dubstep, fire tornados, smoke rings and a spectacular flaming Nerd Anthem finale.
It's the show we took to the Edinburgh Fringe and toured around the UK earlier this year. Here's what people said about it:
**** “Great, funny, clever... Even the heckles at this terrific show are smart” (The Scotsman)
**** “The nerd show to end all nerd shows” (The List)
**** “A riotously funny show about science… brimming with unashamed geekery” (Three Weeks)
We're recording the show over two nights in front of a live audience at London's Bloomsbury Theatre in January 2015*. Our strategy is to use the money from ticket sales to cover all the costs of putting on both nights**, then what’s left over will go towards filming costs. But even if we sell out both nights, only about 25% of the total cost of filming and editing the show will be covered - so we're putting up the rest of the money ourselves to make sure we get the absolute best recording we possibly can***.
At this point you might be thinking: “That's all sorted then, no Kickstarter required!”
Well, that's not the whole story. Here's where we're at: There are heaps of costs involved in making and releasing a DVD and download once it's been recorded and edited. We also have big plans for extra stuff that we’d like to add in to the mix, to make this the awesome stand-up science DVD we've always dreamed of making.
- Making the show into a proper lovely DVD with a fancy booklet full of extra science from the show and things you can do at home.
- Filming DVD extras and bonus backstage footage, like smashing wine glasses in slo-mo and how to knit a binary scarf.
- We use a lot of music in the show, and for each track we have to negotiate and pay for a license to use it - an expensive and time-consuming process, but without it we'd end up using cheesy karaoke versions of songs (or worse, no music at all!)
- Finally, we really care about making the final DVD and download as accessible as possible. That means paying a professional subtitler to caption the entire show - and all the extras too.
So, we've set up this Kickstarter to test the water, and find out whether YOU want these things too. If you do, please support this campaign, and we'll be able to make it all happen!
There's a second reason why we're doing a Kickstarter campaign. We want to give you a chance to be part of this production, see your name on-screen or in the DVD booklet, get your copy of the show before anyone else, and also receive some awesome exclusive perks. Like Matt’s "Nerd Identity Matrix" on a t-shirt, or Helen’s Periodic Table dress, or Steve’s incredible beads, as seen and used in the actual recording:
The reward levels start at just £3 to show your support. £10 will get you the show as an HD download with all the bonus extras before anyone else. £25 will get you the DVD itself with fancy booklet, all the DVD extras, a "Nerd Identity Matrix" badge and free UK postage. That's not much more than the cost of buying it after the release date anyway - but by becoming a Kickstarter supporter you'll get your copy before everyone else AND your name will be printed in the booklet for eternal Nerd posterity.
The thing with Kickstarter is that it's all or nothing. We have to reach our £3,500 target before 4th December or we'll be back to square one. If that happens, our only choice to release just a download version of the show, without extras, music, subtitles or a physical DVD. But if we reach our goal, all those awesome things become possible.
Here’s a quick summary of what we'll spend the money on:
- Awesome booklet design & print - c. £500
- Filming and editing DVD extras - c. £500
- Subtitling show and all extras - c. £500
- Music licensing for 5 songs - c.
- Rewards & Kickstarter fees - c. £1000 depending on support levels
If you help us smash that £3500 target, we can do even more fun stuff with your extra support. We'll be able to licence more of the music that we used in the live stage show, and we can look at adding subtitles in other languages (Spanish, French, Mandarin, Klingon, Binary...). We can create more extravagant backstage bonus extras, and basically make everything about the DVD bigger, better and bolder.
We hope that you'll become one of our early supporters by choosing one of the pledge levels there on the right. Any questions, please let us know through the FAQ section.
Thanks for being part of Full Frontal Nerdity!
Helen, Matt & Steve
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* = You can still join us for the recording! Visit festivalofthespokennerd.com/london-shows and get yourself a ticket.
** = Costs include venue hire fee (which is more than standard hire because we're filming) and all other the costs of putting on a 500-seat theatre show for two nights - flyers, posters, marketing, insurance, rehearsal room hire, transporting our set, and more. The biggest cost we have is paying proper rates to all the people involved in the shows - people like our technical manager Giles, director Ben, set-maker Melis, animator Chris, designer Idil and more. We're a bit old-fashioned about this sort of thing... we really like the people we work with, and in turn they are fantastic, super-professional and make our shows look and sound amazing. So we always want to pay them what they’re worth, and not ask them to do it on the cheap.
*** = We're working with Laughing Stock to film the show in top notch HD quality. They've done the same for countless comedians from Gina Yashere to Eddie Izzard, and are overseeing all the licensing, distribution, logistics and legal bits and pieces that go into the release.
Risks and challenges
This filming part of this project will definitely happen – we are all set to record two nights at the Bloomsbury on 16 & 17 January 2015. We have a great team of people working with us, including Laughing Stock, Bloomsbury Theatre, STAGETEXT and more.
The risk is that if we don’t reach our Kickstarter goal, we will have to scale back our ambitions for the DVD and simply release it as a download via our website, without subtitles, booklet or any of the extra features that we're so excited about.
If we do reach our goal (and we hope we do!) the release date for Kickstarter supporters will be in April 2015. Why the long wait? After the recording in January there are a lot of things that need to happen before release, including editing, subtitling, BBFC certification, and creating the extras and DVD package itself. Each process has its own timeline, and we want to do it right and not rush things, which is why we have scheduled a rather conservative release date of "before 1st May". We hope to have it finished sooner than that, but would rather surprise people (by sending out DVDs and downloads early) than disappoint anyone (by delivering the project late). We expect the release date for post-Kickstarter presales will be mid-May at the latest - a week or two after the Kickstarter supporters have received their packages.Learn about accountability on Kickstarter
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