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$26,157 pledged of $100,000 goal
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By Enrico Cuini for DRESR
$26,157 pledged of $100,000 goal
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About

For a full translation of our Kickstarter project in Italian, please click on this picture. [Per una traduzione del nostro progetto in italiano, cliccare questa immagine.]
For a full translation of our Kickstarter project in Italian, please click on this picture. [Per una traduzione del nostro progetto in italiano, cliccare questa immagine.]

All women want sexy, high heels that they can comfortably walk in. Enrico Cuini for DRESR’s shoes deliver more comfort and stability in the highest, sexiest styles of shoes

For a more detailed view of our rewards, take a look at our DRESR Kickstarter Rewards Album.

FEATURED PRESS 

BizJournals
ABC: Good Morning Texas
Daily Mail
Celebrity Balla
Women's Wear Daily
Fashion Courier
TopFash
2Tory
Couture Goes Corporate
Birmingham Times
Fashion Blog by Apparel Search
Broadway World
North Hollywood Patch
Marsha Collier Podcast 

Unlike all other insoles which only address the medial arch, shoes by Enrico Cuini support all three arches of your foot: medial, lateral, and transverse. We use industrial materials, like carbon fiber and fiberglass, to deliver high performance wear and to shape a woman’s arch for maximum sex appeal.


Enrico Cuini’s high heels are more comfortable and stable, while maintaining maximum style.

THE BENEFITS OF WING SHOES

  • Decrease pressure on soles of feet from supportive Wing Shoes Technology 
  • Decrease pressure on forefoot on a high heel 
  • Cushioned insole for additional comfort 
  • Increased stability for foot and ankle 
  • Last (form of the shoe) custom shaped by Enrico Cuini for fit and comfort 
  • Highest quality materials and craftsmanship from Italy

BUT DON'T JUST TAKE OUR WORD FOR IT!

We had our shoes tested by the Laboratory of Biomechanics and Industrial Ergonomics at the University of Cagliary in Italy!

"Results show the wings create a significant decrease in pressure on the soles of the feet.  (The picture on the left is with the wings and the right is without.)  The patent pending wings in the shoes are made of carbon fiber and shaped to support both the medial and lateral arch of the foot so that less load is placed on the sole.  The wing-flex during gait increased foot and ankle stability, as well as improved blood flow."

 

Their story began 17 years ago at the Mondrian Hotel in Los Angeles when Enrico sketched shoes for the first Taryn Rose shoe collection in 1997.  Due to outside circumstances Taryn and Enrico went in separate directions.  Taryn grew the Taryn Rose brand over the next 10 years to a $40 million revenue company while Enrico focused on architecture, industrial design and engineering projects.  However Enrico never forgot his love for shoes and Taryn's vision for comfortable yet stylish shoes.  Over the years he amassed experience and knowledge in many diverse fields to use in the development of the "Wing Shoes" technology.  As soon as the first prototypes were done, he flew to LA to meet with Taryn and after 17 years in the making, they reunited with a renewed mission to create the most comfortable and sexiest high heels the world has ever seen.

Enrico and Taryn are in pursuit of design excellence, achieved with the support of partners from private industry and academia. Their focus is to explore applications of emerging technologies together with ancient traditions to find better solutions to contemporary needs and improving people’s lives.

Enrico Cuini is an artist, architect, engineer, chemist, historian, philosopher, athlete.  He is the modern day Renaissance man who combines multiple disciplines to create beautiful and functional products. His career began at age 15 when he worked in his father’s architectural office and attended materials and architectural trade shows, where he found his curiosity for how things function. Creatively, he was the creative director for a famous night club in Rimini called Paradiso where the rich and famous like Valentino and Ferre partied. He was also awarded the highest honors for his art degree. By the age of 23 Enrico Cuini had his own design studio focused on home and commercial designs, flooring, lighting inventions with over 200 clients. Enrico Cuini also restored buildings in ancient Rome requiring complicated engineering solutions while respecting the aesthetic integrity of these ancient structures. He met Taryn Rose 16 years ago and was inspired by her mission to create stylish yet comfortable shoes. He began sketching shoes at the Mondrian Hotel in LA 16 years ago and they have now reunited to finally realize their combined vision.

Taryn Rose created one of today’s most successful and highly coveted brands in footwear. An orthopedic surgeon turned shoe designer, Dr. Rose married fashion and function in 1998 and changed the footwear industry forever. A high heel lover herself, Dr. Rose saw a need to combine her knowledge of foot biomechanics and passion for fashion to spread ease to women everywhere. What started in a garage grew to a 40 million dollar business with boutiques all over the country. Rose has been featured on a variety of television programs, newspapers and magazines including Oprah, CNN, Today Show, New York Times, People magazine, Entrepreneur, In Style, Elle, Lucky, O magazine, British Vogue, Town & Country and countless more. After a decade of building her company Dr. Rose sold her company in 2008 and became passionate about technology. Unleashing her inner geek, Dr. Rose is currently working on DRESR, a game changing technology company delivering an entirely new e-commerce experience. “I see the future of fashion as where fashion and technology intersect,” says Dr. Rose.

We are using the money to create molds for the new insole technology (“Wing Shoes”), which will ultimately allow us to produce the “Wing” insoles at a lower cost than being hand-made. Our goal is $100,000, which will pay for the first set of molds in all shoe sizes.

Our symbol is E><3...do you see the shape of the wings?

What you may not know, is that to us, it means that love leads to a great divine energy (E for energy is greater than <3 heart). An energy that can change how a person feels (like our shoes which were born from Enrico's love and passion over the last 17 years) or a divine energy that unites people through the power of the market voting for companies like ours with a greater mission for possibilities not just profits.

Help us promote the symbol of "Fly with Love": E><3 whenever you want to express unconditional love that will lift others with divine energy. We hope it will become a movement...one flutter at a time.

Enrico was inspired by wings of a butterfly as he designed the "Wing Shoes" technology. The wings of a butterfly are so fragile, translucent, gentle yet can lift off and soar effortlessly. So we begin with shoes that are beautiful, graceful and yet can support and help women "soar" to their best potential. 

This is just the beginning. A flutter of a butterfly can cause a hurricane halfway around the world. We envision building a company that continues to innovate, combining technology, engineering and design to create products that will change people's lives. In turn we will dedicate a portion of our net profits towards philanthropy in the area of water, education, health. So that our little wing design and your purchase can cause a hurricane of good around the world. 

Enrico has very specific intent on philanthropy...it's not just writing a check. To begin with he would like to buy the components of the "Tree of Life"[ http://www.lifebuzz.com/warkawater/ ] and donate directly to villages who can then easily erect these structures. We would be supporting innovation in design and function at the same time as providing needed water to villages. 

Enrico's ideas on education is about access to information and connectivity to promote freedom of thinking and design. We envision "Wing Academies" around the world with internet access, sketching/art supplies where people can come and create and communicate visually...images and pictures are universal.. no need for language interpretation. We want to promote creativity from all because Enrico believes we are all designers. I would like to see a maker movement where certain designs go on to 3D printing and sold globally...I believe anyone can become an entrepreneur if they are given a chance. 

Regarding health care...I am a trained Western orthopedic surgeon and as a physician I believe healthcare is a human right not a privilege...and for Enrico it is the third pillar of life. We would like to support local holistic health clinics that promote a balance of east and west treatments. 

So that's our Wing Thinking...possibilities not just profits. But we can't fly solo... If you like our vision and want to become part of our community please support us with your pledge now.  

E><3, 

Thank you to all of those who have helped us along the way. Without our team we would have never taken flight. Now let's soar together!

A Special Thank You To Our Video Production Team!

Director:  Rebecca Zamolo
Camera:  Jay Diaz
Edit:  Matt Yoakum
Music Performed by:  MVLLLA
Music Written By:  Jason Piccioni & Navid Nikbakht
Music Edit:  Riccardo Minnucci

At the intersection of fashion and technology, DRESR is a fashion e-commerce platform, where tastemakers can create entire outfits for customers who want to know ‘what to wear’. Customers can buy from multiple retailers within one checkout process. DRESR also will have exclusive, innovative products combining fashion and technology to improve how we live. DRESR is all about the art and pleasure of getting dressed. Create and find outfits for all types of occasions and trends. Instead of looking in your closet and finding nothing to wear, we can be your DRESR.

Risks and challenges

Delay in delivery: We have tested our shoes and have made many in the process by hand. After the campaign will be the first time our process will be “industrialized” using molds, dyes, stamps instead of everything being shaped and cut by hand. Therefore we may run into unexpected problems delaying the delivery. Both founders and their team have deep experience in shoes so problems will have solutions so we don’t see the risk of failure. We simply must acknowledge that fixing problems may take more time.

Sizing: is an issue for everyone when ordering online. Therefore we will allow for unlimited exchanges during the first three months after delivery and the cost of shipping for the first exchange will be on us. If for some reason the style you chose, simply does not fit we will exchange for another style of equal or lower cost. We want you to be completely satisfied.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    Thank you for being a part of the Wing movement and helping to make our dream come true! You'll receive updates and get behind the scenes news of our company including friends and family exclusive deals and opportunities on DRESR.com

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    Pledge $25 or more About $25

    THE DRESR KEYCHAIN: A custom leather keychain using leather from the first production run of DRESR's winged shoes! Free international shipping (a $20 value).

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    Pledge $40 or more About $40

    THE CUSTOM DRESR T-SHIRT: Enrico hand drew the designs for this custom-for-DRESR T-Shirt (in black or white) It's one of a kind like Enrico!

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    Pledge $40 or more About $40

    THE CUSTOM DRESR T-SHIRT: Enrico hand drew the designs for this custom-for-DRESR T-Shirt (in black or white) It's one of a kind like Enrico! Free international shipping (a $20 value).

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    Pledge $75 or more About $75

    THE DRESR CRYSTAL T-SHIRT: A custom crystal, Enrico Cuini for DRESR logo T-Shirt! Casual Glam never felt so good in this silky soft t-shirt. Free international shipping (a $20 value).

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    Pledge $100 or more About $100

    THE TARINA DRESR BRACELET: A limited edition bracelet made from the same ornamentation used in the Tarina shoe. Signed and numbered by Enrico Cuini. Free international shipping (a $20 value).

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    Pledge $175 or more About $175

    THE DRESR FLIP FLOPS: one (1) pair of flip flops (camouflage or black); All shoes also include an autographed sketch of this shoe signed by the designer Enrico Cuini -- available only on kickstarter. Your support is very much appreciated and is a huge help in making our dream for DRESR Winged Shoes a reality. Suggested retail price $350! Free international shipping (a $100 value).

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  8. Select this reward

    Pledge $250 or more About $250

    THE DRESR WEDGE: one (1) pair of wedges (multi color (as shown) or black/gold); All shoes also include an autographed sketch of this shoe signed by the designer Enrico Cuini -- available only on kickstarter. Your support is very much appreciated and is a huge help in making our dream for DRESR Winged Shoes a reality. Suggested retail price $500! Free international shipping (a $100 value).

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    Pledge $300 or more About $300

    THE DRESR STILETTO: one (1) pair of sexy stilettos (Silver, Black, or Red); 3 1/2 inch high heel made of fine Italian leather in crackle silver, black lambskin and red suede. All shoes also include an autographed sketch of this shoe signed by the designer Enrico Cuini -- available only on kickstarter. Your support is very much appreciated and is a huge help in making our dream for DRESR Winged Shoes a reality. Suggested retail price $600!

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  10. Select this reward

    Pledge $300 or more About $300

    THE DRESR STILETTO: one (1) pair of sexy stilettos (Silver, Black, or Red); 3 1/2 inch high heel made of fine Italian leather in crackle silver, black lambskin and red suede. All shoes also include an autographed sketch of this shoe signed by the designer Enrico Cuini -- available only on kickstarter. Your support is very much appreciated and is a huge help in making our dream for DRESR Winged Shoes a reality. Suggested retail price $600! Free international shipping (a $100 value).

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  11. Select this reward

    Pledge $400 or more About $400

    THE DRESR WOMEN'S SNEAKER: one (1) pair of sneakers (silver or black); All shoes also include an autographed sketch of this shoe signed by the designer Enrico Cuini -- available only on kickstarter. Your support is very much appreciated and is a huge help in making our dream for DRESR Winged Shoes a reality. Suggested retail price $600! Free international shipping (a $100 value).

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  12. Select this reward

    Pledge $450 or more About $450

    THE DRESR MEN'S SNEAKER: one (1) pair of sneakers (black); All shoes also include an autographed sketch of this shoe signed by the designer Enrico Cuini -- available only on kickstarter. Your support is very much appreciated and is a huge help in making our dream for DRESR Winged Shoes a reality. Suggested retail price $695! Free international shipping (a $100 value).

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    Pledge $600 or more About $600

    THE DRESR PLATFORM STILETTO: one (1) pair of platform stilettos (red or black); All shoes also include an autographed sketch of this shoe signed by the designer Enrico Cuini -- available only on kickstarter. Your support is very much appreciated and is a huge help in making our dream for DRESR Winged Shoes a reality. Suggested retail price $1200!

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    Pledge $600 or more About $600

    THE DRESR PEEP TOE CUT OUT SANDALS: one (1) pair of cut out platform sandals (fuschia/violet (as shown) or black/gold); 5 inch heel with 2 inch platform in suede. All shoes also include an autographed sketch of this shoe signed by the designer Enrico Cuini -- available only on kickstarter. Your support is very much appreciated and is a huge help in making our dream for DRESR Winged Shoes a reality. Suggested retail price $1200! Free international shipping (a $100 value).

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  15. Select this reward

    Pledge $600 or more About $600

    THE DRESR PLATFORM STILETTO: one (1) pair of platform stilettos (red or black); All shoes also include an autographed sketch of this shoe signed by the designer Enrico Cuini -- available only on kickstarter. Your support is very much appreciated and is a huge help in making our dream for DRESR Winged Shoes a reality. Suggested retail price $1200! Free international shipping (a $100 value).

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    Pledge $700 or more About $700

    THE DRESR LASER CUT BOOTIE: one (1) pair of laser cut booties (burgundy (as shown) or black); 5 inch heel with 2 inch platform made out of the finest Italian leathers in patent and lambskin All shoes also include an autographed sketch of this shoe signed by the designer Enrico Cuini -- available only on kickstarter. Your support is very much appreciated and is a huge help in making our dream for DRESR Winged Shoes a reality. Suggested retail price $1400! Free international shipping (a $100 value).

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    Pledge $1,200 or more About $1,200

    THE DRESR TARINA SANDAL: one (1) pair of Tarina sandal (black); Enrico sketched this for Taryn on his flight to LA recently. This 5 inch heel stunner is still in the making so get the inside scoop on all the developments. If you've always wanted to be in Taryn's shoes...now is your chance. You get to see each step of the making of this shoe. This is a once in a lifetime experience! All shoes also include an autographed sketch of this shoe signed by the designer Enrico Cuini -- available only on kickstarter. Your support is very much appreciated and is a huge help in making our dream for DRESR Winged Shoes a reality. Suggested retail price $1995! Free international shipping (a $100 value).

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  18. Select this reward

    Pledge $1,500 or more About $1,500

    YOU GET EVERYTHING! You get your choice of any two (2) pairs of shoes listed above (Tarina excluded), both of the T-shirts, the bracelet, and keychain. All shoes also include an autographed sketch of this shoe signed by the designer Enrico Cuini -- available only on kickstarter. Your support is very much appreciated and is a huge help in making our dream for DRESR Winged Shoes a reality. Free international shipping (a $100 value).

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  19. Select this reward

    Pledge $2,500 or more About $2,500

    NAME OUR SHOES! You get to name a shoe in the DRESR collection plus you'll receive any two (2) pairs of shoes from this campaign (Tarina excluded)! All shoes also include an autographed sketch of this shoe signed by the designer Enrico Cuini -- available only on kickstarter. Your support is very much appreciated and is a huge help in making our dream for DRESR Winged Shoes a reality. Free international shipping (a $100 value).

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    Pledge $5,000 or more About $5,000

    PICK YOUR OWN COLORS? YES, PLEASE! You get to work directly with Taryn and Enrico, pick a shoe from this current collection offered in this campaign, pick any color you'd like, and we'll make it for you! Plus, we'll name a pair of shoes after you as well. All shoes also include an autographed sketch of this shoe signed by the designer Enrico Cuini -- available only on kickstarter. Your support is very much appreciated and is a huge help in making our dream for DRESR Winged Shoes a reality. Free international shipping (a $100 value).

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    Pledge $10,000 About $10,000

    THE DRESR CUSTOM: one (1) pair of custom shoes, made to measure. Measurement will be done in either LA, New York, San Francisco, Dallas,Chicago, Milan, Paris (Your choice, just meet us there!). Join Enrico and Taryn for dinner and tell them about your dream shoe. This will be one of a kind just like you! No one else in the world will have the same shoes. You will be listed in the Founder's Circle on our shoe box and one (1) pair of shoes named after you from our collection. All shoes also include an autographed sketch of this shoe signed by the designer Enrico Cuini -- available only on kickstarter. Your support is very much appreciated and is a huge help in making our dream for DRESR Winged Shoes a reality. Free international shipping (a $100 value).

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Funding period

- (37 days)