Founded seven years ago as the Classic, Carefree, Gentleman’s Surf Brand, Wellen is now expanding its horizons by translating classic and timeless style into the Women’s marketplace.
Centered around the poise and creativity of the Women who have touched the brand since its founding, Wellen Women is grounded by three muses effortlessly captured and defined as Stripes, Grapefruit, and Indigo.
Wellen Women Lookbook:
AS SEEN ON:
Wellen Women is launching with three items we believe are versatile, essential and timeless pieces of a Woman’s wardrobe: a great fitting Maxi skirt, a cozy Sweater and a perfectly soft Tee. Our design team has also created some fun custom pins, prints, and cards that we will be including at miscellaneous pledge levels.
PLEDGES & REWARDS:
*You have made the ultimate pledge to Wellen Women. Thank You! In the coming weeks, we will work with you to develop your custom Wellen surfboard. Choose from our Shape and Color options to create the ideal board for you and your personality! Our boards are shaped by hand in San Diego, CA. We'll be sure to get your new board delivered right to your door. Shipping is on us!
Our small in-house team operates as one big Family. Together we've worked day and night to bring the idea of Wellen Women to life from the drafting table to the production line. Wellen Women is a little piece of all of us and we're proud of what we've created.
What is our goal?
We are trying to raise $25,000 to show that there is a demand for Wellen Women. Money raised from Kickstarter will be invested in the production of our backers' pledge rewards and into growing the brand's product offering. We will immediately begin designing and sampling new products for the Fall and Winter seasons. Additionally, this money will help us build awareness of Wellen Women by affording small marketing efforts that allow us to create interesting ways for Women to try our product.
Lookbook Photography: River Jordan Photography
Videography: Hunt House Pictures
Risks and challenges
It is impossible to say that there won't be any challenges or obstacles facing our Kickstarter launch. There are always challenges and obstacles. Usually both. We have worked really hard with our fabric suppliers, dye house, and sewers to date to clear time and make sure we will be able to get our fabric in a timely manner. We have also hired a company to help us with the shipping of all of the product. Our team over the years has become exceptional at problem solving and trouble shooting, mainly because nothing ever goes as smooth as expected. We feel prepared and confident to handle any challenges that come our way.Learn about accountability on Kickstarter
- (31 days)