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Made in California and inspired by a life lived near the ocean. Designed for quality and comfort our classic pieces are made to covet.
244 backers pledged $26,551 to help bring this project to life.

About

Wellen Women - Classic, Beach Inspired Clothing project video thumbnail
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$26,551

244

Founded seven years ago as the Classic, Carefree, Gentleman’s Surf Brand, Wellen is now expanding its horizons by translating classic and timeless style into the Women’s marketplace. 

Centered around the poise and creativity of the Women who have touched the brand since its founding, Wellen Women is grounded by three muses effortlessly captured and defined as Stripes, Grapefruit, and Indigo.

Wellen Women Lookbook:

AS SEEN ON:

DESIGN:

Wellen Women is launching with three items we believe are versatile, essential and timeless pieces of a Woman’s wardrobe: a great fitting Maxi skirt, a cozy Sweater and a perfectly soft Tee. Our design team has also created some fun custom pins, prints, and cards that we will be including at miscellaneous pledge levels. 

PLEDGES & REWARDS:

 *You have made the ultimate pledge to Wellen Women. Thank You! In the coming weeks, we will work with you to develop your custom Wellen surfboard. Choose from our Shape and Color options to create the ideal board for you and your personality! Our boards are shaped by hand in San Diego, CA. We'll be sure to get your new board delivered right to your door. Shipping is on us!

THE DETAILS:

THE MAKERS:

Our small in-house team operates as one big Family. Together we've worked day and night to bring the idea of Wellen Women to life from the drafting table to the production line. Wellen Women is a little piece of all of us and we're proud of what we've created.

What is our goal?

We are trying to raise $25,000 to show that there is a demand for Wellen Women. Money raised from Kickstarter will be invested in the production of our backers' pledge rewards and into growing the brand's product offering. We will immediately begin designing and sampling new products for the Fall and Winter seasons. Additionally, this money will help us build awareness of Wellen Women by affording small marketing efforts that allow us to create interesting ways for Women to try our product.

Production Timeline:

SPECIAL THANKS:

Lookbook Photography: River Jordan Photography

Videography: Hunt House Pictures

Risks and challenges

It is impossible to say that there won't be any challenges or obstacles facing our Kickstarter launch. There are always challenges and obstacles. Usually both. We have worked really hard with our fabric suppliers, dye house, and sewers to date to clear time and make sure we will be able to get our fabric in a timely manner. We have also hired a company to help us with the shipping of all of the product. Our team over the years has become exceptional at problem solving and trouble shooting, mainly because nothing ever goes as smooth as expected. We feel prepared and confident to handle any challenges that come our way.

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Support

  1. Select this reward

    Pledge US$ 10 or more About US$ 10

    Custom Designed Greeting Cards - 3 Pack

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    8 backers
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  2. Select this reward

    Pledge US$ 25 or more About US$ 25

    Pineapple Print
    Designed by Jen Peters

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    9 backers
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  3. Select this reward

    Pledge US$ 26 or more About US$ 26

    Wellen Women Pocket Tee. Kickstarter early bird special. $36 retail value.

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    36 backers
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    Pledge US$ 34 or more About US$ 34

    Wellen Women Maxi Skirt - Kickstarter early bird special. $44 retail value.

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    14 backers
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  5. Select this reward

    Pledge US$ 52 or more About US$ 52

    Striped Pullover Sweater. Crew Neck. Leather elbow patches. Kickstarter early bird special. $68 retail value.

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    68 backers
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  6. Select this reward

    Pledge US$ 125 or more About US$ 125

    The Wellen Women Pack. Every single item listed above packaged together. All delivered to your door. Kicktarter Special, retail value $185.

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    78 backers
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  7. Select this reward

    Pledge US$ 150 or more About US$ 150

    THE BOYFRIEND PACK
    All of the above items [tee, skirt, sweater, print, cards and pins] + They come Gift Wrapped with an additional card to give to that special someone in your life. Be the man, give the gift of Wellen Women. Kickstarter Early Bird Special, retail value $200.

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    9 backers
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  8. Select this reward

    Pledge US$ 300 or more About US$ 300

    The Wellen Women Pack x Clark & Madison. All of the items in the Wellen Women Pack as well as a one of a kind Wellen x Clark & Madison Sail Tote. Kickstarter Early Bird Special, Retail Value $457.

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    6 backers
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  9. Select this reward

    Pledge US$ 1,000 or more About US$ 1,000

    The Wellen Waterwoman. The Wellen Women Pack plus a custom Wellen Surfboard. Choose from our 4 Surfboard shapes / colors - Hand shaped in San Diego California. Kickstarter Special, Retail Value $1500.

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    1 backer
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Funding period

- (31 days)