Funded! This project was successfully funded on September 15, 2012.

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Wellen is a Carefree, Classic Gentleman's Surf Brand. Help us finally add the Gentleman category to our line up. Made in the USA.

UPDATE 1 - 8.20.12

- Addresses pledging and receiving multiple items

-Also, the Dopp Kit will be awarded for any pledges over 150.00

HELLO KICKSTARTER!

Since its inception in 2007, Wellen has worked to position itself through branding and apparel design as a balance between the twin California ideals of the classic gentleman and the carefree surfer. It has always been my priority to design and produce garments and Los Angeles that are a little bit nicer than traditional surf wear, that can be worn on a date or to Christmas dinner. While the button-ups and bow ties we've produced for our friends over the years have gotten a great response, it has been difficult to find a compromise between our more formal aesthetic goals and the surf basics like tank tops and board shorts that have up to this point been the pillars of our success. That all changed a few months ago, when during an internal branding session, inspiration struck with the creation of a new tagline: "Wellen is a carefree, classic, gentleman's surf brand". This served to segment the line into three sections while at the same time allowing us to maintain our identity and ideals.

We have started the process of creating and pitching our Spring 2013 line to stores around the world with some of these new Gentleman's items, and we hope that a good response here will allow us to finally get these products to a larger customer base.

 

We need your help for that last little push to show retailers there is a demand for our gentleman's products, providing hard evidence to these stores that Wellen is more than just a surf company, and to finalize the branding of the line. We wanted to offer the Kickstarter Community a sneak peak at the new pieces as well as an exclusive opportunity to get some product into your hands at a heavy discount for the holiday season so you can start spreading the word about the Wellen Gentleman's Surf Collection in advance of its arrival in stores this spring.

Below are a few pictures from a recent photo shoot we did for the Gentleman's Collection:



WHERE WE ARE NOW:

  • -We have secured a fabric that we can buy in large quantities just outside of downtown LA that we feel is perfect for our pant and blazer. 
  • -We have created patterns for our BLAZER, BOW TIE, DRESS SHIRT, AND PANT. 
  • -We have done color testing with our fabrics to not only pick out the best colors, but also test the fabric for shrinkage and build that into our patterns for production
  • -We have fit tested the dress shirt, bow tie and pant to ensure the that after dye and wash the garments end up the desired size. 

WHAT WE STILL NEED TO DO:

  • -We have created the pattern for the blazer but still need to make our prototype and adjust the pattern for the shrinkage after dye and fit test. We are planning on using wooden buttons to match all of our other wellen products.
  • -Get orders from the community to start our first batch of products. 

WHY WE NEED YOUR HELP?

I want to show our retailers that there is definitely a demand for our Gentleman's Surf Collection out there. With your help we can show them that there is!

We are also growing so much and as a small brand it's really hard to keep up. We decided to cancel our Holiday line and focus our efforts on a better executed 2013 but want to continue our momentum moving forward. We work with a bunch of really talented people that do all of the behind the scenes work from design, overseeing manufacturing, coming up with new products as well as doing sales and marketing to get our stuff out there more. We would be able to hire a part time assistant designer as well as have our designers work more days on new and improved products and branding which will in turn help the brand grow even more! 

REWARDS:

NOTE FOR INTERNATIONAL. IF YOU ARE OUT OF THE US, PLEASE ADD $10 FOR SHIPPING UNLESS OTHERWISE NOTED. WE CANNOT CURRENTLY OFFER ANY OF THE SURFBOARD OPTIONS INTERNATIONALLY, BUT COULD BE OPEN TO IT.

NOTE: Anyone who pledges over $150.00 will also receive a free Wellen Dopp Kit in any color of their choice made out of the same material as our pants and then custom garment dyed. Perfect for school supplies, toiletries and travel. These are not available as an individual reward. Made by hand in Los Angeles. THEY ARE AMAZING.

Side View, Top View, Tag Close Up.
Side View, Top View, Tag Close Up.

REWARD #1: A cold beverage coozie with custom print! $5.00 [including domestic shipping] Note: All pledges greater than $50 will also get a coozie included with their other rewards. On the front it says "Presenting the gentleman's surf collection. A project by Wellen."

REWARD #2: One custom screen printed FIELD NOTES with graph paper! [includes domestic shipping] $7

REWARD #3: A limited edition 1/100 screen print done in Los Angeles. 8" x 10". [including domestic shipping] $20

REWARD #4: We designed the "Gentlemans Surf Club" T-Shirt specifically for this project. It will be offered in two colors: white and charcoal. Size Small, Medium, Large and X-Large. Screen printed and dyed in Los Angeles. $20 [including domestic shipping] Shirts normally sell for $28 in stores.

REWARD #5: Wellen Bow Tie. Available in 8 color options [shown below]. Has an adjustable clasp system for the perfect fit around your neck all made in Los Angeles. $25 [including domestic shipping] Our bow ties will go for $38 in stores. 

[From top left: 80's, Dots, Stars, Traingles, Boats, Tiki, Gingham, Bananas.]
[From top left: 80's, Dots, Stars, Traingles, Boats, Tiki, Gingham, Bananas.]

80's - 105 total.  Dots - 35 total.  Stars - 15 total.  Triangles - 35 total.

Boats - 20 total.  Tiki - 70 total.  Gingham - 40 total. Bananas - 70 total.

**Note: We have limited quantities of the bow ties, first come first serve to the different patterns. This is a conservative estimate at our yields for bow ties, we might be able to make more when it all comes down to it.

REWARD #6: CUSTOM BOW TIE! You send us 1 yard of your lightweight fabric [must not be a thick denim, canvas, leather ect.] and we will make you a custom one of a kind bow tie. You are responsible for shipping the fabric to us, but we will cover the return shipping domestically back. $45 

REWARD #7: Bow Tie 3 PACK! You will get three of our bow ties, made in Los Angeles. Pick from our 10 color options. Pre-tied, with adjustable clasp system. Basically buy two get one free! Will also include a coozie. [includes domestic shipping]

REWARD #8: Oxford Shirt. Cotton/Poly blend. Made in Los Angeles then garment dyed and softened, adding our signature wooden buttons as the finishing touch. Available in three colors perfect for the holidays. Lt Pink, White and Lt Blue. Sizes Small, Medium, Large and X-Large. Will also include a coozie! Normally $68 in stores, for kickstarter we will be selling them for $55. [includes domestic shipping]

REWARD #9: The Edwin Pant. These are the best pants of all time! Offered in 8 colors for our kickstarter campaign perfect for the holidays as well as getting you ready for next spring and summer. These pants can be dressed up or worn casually all in the same day. 100% Cotton. Made in Los Angeles. Semi-slim, straight leg fit. These pants are super buttery and soft. They are made pfd and then garment dyed here in Los Angeles to their final color before our signature wooden buttons are sewn on.  Available sizes 28, 30, 31, 32, 33, 34, 36, and 38. These will be $88 when released in stores. Available in Navy, Turquoise [shown below], Vintage Red, Khaki, Charcoal, Seafoam, Salmon, and White. Will also include a coozie! $60

REWARD #11: 3 PACK OF OXFORDS: One of each color. Sized Small, Medium, Large or X-Large. Will also include a coozie! $140 for a $204 value!

REWARD #12: 3 PAIRS OF PANTS: Pick three colors. Best bang for your buck! Will also include a coozie! $150 for a $264 value!

REWARD #13: WELLEN BLAZER. Made in Los Angeles. Using the same 100% cotton material to match the pant, dyed to match. You can choose from our 8 color options in sizes Small, Medium, Large and X-Large. Will also include a coozie! [includes domestic shipping] $190

REWARD #15: A CUSTOM pair of our pants. Dyed any color you want. We will need you to supply a pantone number or a swatch of fabric for us to use as reference. We will try and match the color the best we can, though there might be some variations. We will then custom dye your pants for you. Limited to 100 people. Will also include a coozie and domestic shipping! $200

REWARD #16: BLAZER + PANT COMBINATION. Pick from our 8 colors and we will make you a pant and blazer set to match. Made in Los Angeles. Will also include a coozie! $225 for a $308 value. Also includes domestic shipping. Add $20 for international shipping.

REWARD #17: BLAZER + OXFORD + PANT + BOWTIE. Head to toe Wellen. You will be the best looking cousin at grandmas cookie party this holiday. Will also include a coozie! $300 for a $414 value [holy smokes batman, thats over 25% off!] Also includes domestic shipping. Add $25 for international shipping.

REWARD #19: OFFICE VISIT. We invite you to come to our office and sit in on a design meeting with some of our team. We will walk you through our brand and inspiration. Showing you the products we are working on for 2013 and beyond as well as giving you a glimpse of how we got where we are. You can ask us all tons of questions and we will get some take out food, obviously asking you what kind of food you like. Will also include a coozie and a pair of pants, color of your choice as well as a custom Dopp Kit.

REWARD #21: A custom made single fin longboard [between 9 and 10 feet] or a twin keel fin fish [under 6'6"] with full color work. A set of three bow ties, matching pants and blazer as well as an oxford shirt in each color. We can definitely throw in a coozie as well! $1750 Limited to 10. Shipping not included.

REWARD #22: THE ULTIMATE GENTLEMAN. You will receive a pair of pants and blazer in all 8 colors, An oxford shirt in all three colors, and bow ties in all 8 color options. You will also receive a Dopp kit in the color of your choice, a coozie, t shirt and a 3 pack of our custom field notes. Besides the obvious rewards you will receive from us, you will also have the honor of knowing you are the best dressed guy for blocks, maybe even miles from your house. Shipping included in the continental US.

NOTE: If you are interested in our PACKS for retailers but you want more product than we are offering. Either order multiple PACKS or shoot us a message at dealers@wellensurf.com so we can work it all out and are on the same page.

REWARD #10: RETAILER BOW-TIE PACK: Jump onboard as a retailer partner to sell our bow ties in your store prior to the Spring 13 launch. Includes 6 assorted bow ties. We will include free shipping in the USA for this as an added bonus as well as 6 coozies. Suggested MSRP $38 each. Will also include a coozie! $105 

  • NOTE: We will have to arrange international shipping after sale using your FedEX or UPS account.

REWARD #14: RETAILER PACK: Jump onboard as a retailer partner to sell our garment dyed oxford shirt in your store prior to the Spring 13 launch. Includes 6 shirts. Must choose all one color but can spread them across sizes. Order multiples of this if you want multiple colors. We will include free shipping in the USA for this as an added bonus as well as 6 coozies. Suggested MSRP $68 

  • NOTE: We will have to arrange international shipping after sale using your FedEX or UPS account.

REWARD #18: RETAILER PACK: Jump onboard as a retailer partner to sell our blazer in your store prior to the Spring 13 launch. Includes 4 blazers. Must choose all one color but can spread them across sizes. Order multiples of this if you want multiple colors. We will include free shipping in the USA for this as an added bonus as well as 4 coozies. Suggested MSRP $240 each. PAK sells for $480. 

  • NOTE: We will have to arrange international shipping after sale using your FedEX or UPS account.

REWARD #20: RETAILER PACK: Jump onboard as a retail partner to sell our pants in your store prior to the Spring 13 launch. Includes 12 pairs of pants. Must choose all one color but can spread them across sizes. Order multiples of this if you want multiple colors. We will include free shipping in the USA for this as an added bonus as well as 12 coozies. Suggested MSRP $88 each. PAK sells for $525.

  • NOTE: We will have to arrange international shipping after sale using your FedEX or UPS account.

FAQ

166
Backers
$20,819
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  • Pledge $5 or more
    You selected

    12 backers

    A cold beverage coozie with custom gentleman print! Shipping included in the USA.

    Estimated delivery:
  • Pledge $7 or more
    You selected

    18 backers

    One Custom Screenprinted Field Notes with Graph Paper. Take your notes like a true gentleman of the surf. Shipping included in the USA.

    Estimated delivery:
  • Pledge $20 or more
    You selected

    36 backers

    Screenprinted T-Shirt with exclusive print for this kickstarter campaign. 100% Cotton Tee. Available S, M, L and XL. Tees normally sell for $28 in stores. Shipping included in USA.

    Estimated delivery:
  • Pledge $20 or more
    You selected

    3 backers Limited (97 left of 100)

    LIMITED EDITION of 100 prints. Screenprinted in Los Angeles. 8 x 10. Shipping included in the USA

    Estimated delivery:
  • Pledge $25 or more
    You selected

    16 backers

    BOWTIE. 8 color options available. Limited quanties of each color. Made in Los Angeles. Pre-tied, with adjustable clasp system. Ties will sell for $38 in stores after the kickstarter. Shipping included in USA.

    Estimated delivery:
  • Pledge $45 or more
    You selected

    3 backers

    CUSTOM BOWTIE. You send us 1 yard of your fabric [it cannot be too thick] and we will make a custom bow tie out of it. NOTE: you will need to cover shipping costs to get the fabric to us. We will cover shipping to get it back to you if you are in the USA.

    Estimated delivery:
  • Pledge $50 or more
    You selected

    8 backers

    BOW TIE 3 PACK. You will get three of our bow ties, made in USA. Pre-tied, with adjustable clasp system. Will also include a coozie! Shipping included in USA.

    Estimated delivery:
  • Pledge $55 or more
    You selected

    20 backers

    Oxford Shirt. Cotton/Poly Blend of fabric. Made in Los Angeles then Garment Dyed and softened, with our signature wooden buttons added as the finishing touch. Available in three colors perfect for the holidays. Lt Pink, White, and Lt Blue. Sizes Small, Medium, Large and X-Large. Will also include a coozie! Shipping included in USA.

    Estimated delivery:
  • Pledge $60 or more
    You selected

    15 backers

    The Edwin Pant. 100% Cotton. Made in Los Angeles. Semi-slim, straight leg fit. These pants are super buttery and soft. They are made white and then garment dyed here in Los Angeles. Perfect to dress up for any formal occasion, or also to wear casually. Available sizes 28, 30, 31, 32, 33, 34, 36, and 38. These will be $88 when released in stores. Available in White, Turqoise, Khaki, Charcoal, Mint, Navy, Vintage Red and Salmon. Will also include a coozie! Shipping included in USA.

    Estimated delivery:
  • Pledge $105 or more
    You selected

    0 backers

    RETAILER BOW-TIE PACK: Jump onboard as a retailer partner to sell our bow ties in your store prior to the Spring 13 launch. Includes 6 assorted bow ties. We will include free shipping in the USA for this as an added bonus as well as 6 coozies. Suggested MSRP $38 each. Will also include a coozie! Shipping included in USA.

    Estimated delivery:
  • Pledge $140 or more
    You selected

    4 backers

    3 PACK OF OXFORDS: One of each color. Sized Small, Medium, Large or X-Large. Will also include a coozie! Shipping included in USA.

    Estimated delivery:
  • Pledge $150 or more
    You selected

    9 backers

    3 PAIRS OF PANTS: Pick your size and then pick three colors. Best bang for your buck! Will also include a coozie! Shipping included in USA.

    Estimated delivery:
  • Pledge $190 or more
    You selected

    3 backers

    WELLEN BLAZER. Made in Los Angeles. Using the same 100% cotton material to match the pant, dyed to match. Will also include a coozie! Shipping included in USA.

    Estimated delivery:
  • Pledge $200 or more
    You selected

    0 backers

    RETAILER PACK: Jump onboard as a retailer partner to sell our garment dyed oxford shirt in your store prior to the Spring 13 launch. Includes 6 shirts. Must choose all one color but can spread them across sizes. Order multiples of this if you want multiple colors. We will include free shipping in the USA for this as an added bonus as well as 6 coozies. Suggested MSRP $68

    Estimated delivery:
  • Pledge $200 or more
    You selected

    0 backers Limited (100 left of 100)

    A custom pair of our pants. Dyed any color you want. We will need you to supply a pantone number for us to use as reference and will let you get to see one lab dip of your color for reference. We will then custom dye your pants for you. Will also include a coozie! [please be flexible as fabric dyes differently sometimes, if you are super particular about your pants being the perfect exact shade of purple, this might not be the best reward for you.] Shipping included in USA.

    Estimated delivery:
  • Pledge $225 or more
    You selected

    3 backers

    BLAZER + PANT COMBINATION. Pick your color and size and we will make you a pant and blazer set to match. Made in Los Angeles. Will also include a coozie! Shipping included in USA.

    Estimated delivery:
  • Pledge $300 or more
    You selected

    7 backers

    BLAZER + OXFORD + PANT + BOWTIE. Head to toe Wellen. You will be the best looking cousin at grandmas cookie party this holiday. Will also include a coozie! Shipping included in USA.

    Estimated delivery:
  • Pledge $335 or more
    You selected

    1 backer

    3 Oxfords, 3 pants, a bow tie and the T shirt! By popular demand.

    Estimated delivery:
  • Pledge $480 or more
    You selected

    0 backers

    RETAILER PACK: Jump onboard as a retailer partner to sell our blazer in your store prior to the Spring 13 launch. Includes 4 blazers. Must choose all one color but can spread them across sizes. Order multiples of this if you want multiple colors. We will include free shipping in the USA for this as an added bonus as well as 4 coozies. Suggested MSRP $240

    Estimated delivery:
  • Pledge $500 or more
    You selected

    0 backers Limited (10 left of 10)

    We invite you to come to our office and sit in on a design meeting with some of our team. We will walk you through our brand and inspiration. Showing you the products we are working on for 2013 and beyond as well as giving you a glimpse of how we got where we are. You can ask us tons of questions and we will get some take out that we can all eat, obviously asking you what kind of food you like first. Will also include a coozie and a pair of pants, color of your choice.

    Estimated delivery:
  • Pledge $525 or more
    You selected

    1 backer

    RETAILER PANT PACK: Jump onboard as a retailer partner to sell our pants in your store prior to the Spring 13 launch. Includes 12 pairs of pants. Must choose all one color but can spread them across sizes. Order multiples of this if you want multiple colors. We will include free shipping in the USA for this as an added bonus as well as 12 coozies. Suggested MSRP $88 each.

    Estimated delivery:
  • Pledge $1,750 or more
    You selected

    0 backers Limited (10 left of 10)

    A custom made longboard between 9 and 10 feet with full color work. A set of three bow ties, matching Pants and blazer as well as an oxford shirt in each color. We can definitely throw in a coozie as well. Shipping is not included in this reward option.

    Estimated delivery:
  • Pledge $1,900 or more
    You selected

    0 backers

    THE ULTIMATE GENTLEMAN. You will receive a pair of pants and blazer in all 8 colors, An oxford shirt in all three colors, and bow ties in all 8 color options. You will also receive a Dopp kit in the color of your choice, a coozie, t shirt and a 3 pack of our custom field notes.

    Estimated delivery:
Funding period

- (30 days)