$2
pledged of $30,000pledged of $30,000 goal
2
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, June 22 2016 4:59 PM UTC +00:00
Last updated June 22, 2016

Pillow Tower

Striving to keep America free from pillow clutter! The Pillow Tower stores pillows when the seating or sleeping areas are being used.

Pillow Tower

Striving to keep America free from pillow clutter! The Pillow Tower stores pillows when the seating or sleeping areas are being used.

$2
pledged of $30,000pledged of $30,000 goal
2
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, June 22 2016 4:59 PM UTC +00:00
Last updated June 22, 2016

About

My name is Kristina McLoud and I'm a mother of 4 living in Gurnee, Illinois.  After months and years and seemingly an eternity of picking up decorative throw pillows when my children were lounging on the sofas and chairs, I had enough.  I designed a product and sent my husband to the basement with clear instructions not to come up until it was built!  Soon thereafter, he came back up with what is now my first prototype of a Pillow Tower, a piece of furniture that sits at the end of my two sofas and holds my throw pillows when the seating areas are in use.

 My research indicates that there are 34,000,000 middle-income homes in America that have more than 2 children.  I chose this demographic to target mainly as that defines my household but also because I see this as the demographic with the most parental time divided, whether among children, work, or chores. Who has time to follow children around and remind them to put the pillows back or pick them up or don't throw them there in the first place?  If there is a designated space for the pillows when they are not decorating furniture, the likelihood of them being put away is greater.

 I have also thought of the next steps.  What if there were whimsical or trendy Tower Toppers that can be interchanged?  What if in addition to storing decorative throw pillows, there was a woven basket on top that can hold magazines or remote controls?  How about the storing of seasonal throw pillows?  Shouldn't there be a dust cover with a clear vinyl front to keep them clean when being store in the basement?  All things I would design, source, and buy if had more resources.

I have already purchased a container of 2000 units and leased a warehouse in Lake Bluff, Illinois.  In addition to sourcing and designing to improve the Pillow Tower "package", I would use the funds to keep my warehouse space and promote my products in the numerous furniture industry shows that are prevalent in the summer months. 

  In my 20+ years as a marketing and product manager, I have marketed and supported teams in the ceiling grid industry, photo frames manufactured in China, conspicuity tape for rail cars and emergency vehicles, and in the health care fields.  That being said, my marketing and sales skills are exemplary and my ability to adapt those skills to new industries is practically unknown in today’s business world.  I have all the skills to sell and market my new business.  I need the financial support!

Risks and challenges

Some of the problems Pillow Tower is facing include getting support and sales from the furniture stores and big-box stores. Because Pillow Tower has a limited product offering, I have been finding it difficult to get floor space. I would continue to work towards working with a distribution channel by attending industry shows and making and visiting with industry contacts.

Lastly, my utility patent expects to be approved early this summer. Once it is approved, I expect the furniture and distribution channels to take more notice. I would entertain offers on the patent itself in addition to licensing agreements.

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    Pillow Tower in your choice of finish so you too can keep your home free from pillow clutter.

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Funding period

- (30 days)