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$1,321 pledged of $70,000 goal
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By bybrisbin
$1,321 pledged of $70,000 goal
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About

hŌld it right there! (Check out the video above!)

We're pleased to introduce hŌld, the most relaxing way to hold your tablet that also doubles as a protective case. Tired of pressure strain on your fingers, forearm muscles and hand from holding your tablet while reading or watching a show?

Quite simply, hŌld makes using your tablet more relaxing, while offering the protective qualities of a case.

hŌld
hŌld
hŌld back
hŌld back
hŌld front
hŌld front

                              Watch How it Works! 

Anyone who uses their iPad to read, watch movies or TV shows or plays games is used to the fatigue and muscle stress from the pressure points caused by gripping. Not only does your thumb block the screen and interfere with the touch screen but it simply starts to hurt.

It's as easy as 1, 2, 3 (From the video above)

1. Snap on the protective case

2. Slide on Finger Curves in any mode you want (Portrait, Landscape, Typing, Gaming)

3. Have fun!

hŌld is a high quality protective case, it's smart cover friendly so there's no need to ever take it off! If you don't want to be using the holding mechanism, just slide it off! It's extremely easy to use and protects your iPad at the same time. No hassle, looks great and offers the most comfortable holding mechanism for iPad's out there. If you already use a protective case, why not use one that allows all of these amazing features as a bonus?

Note: The Finger Curve is one size fits all and comes with a right and left-handed version to allow:

- Left or right-handed portrait mode

- Left or right-handed landscape mode

- Gaming Mode (One right, one left)

- Typing (Leave either a left or right-handed curve on in portrait mode)

Compatible with iPad versions 2 and 3 and proposed iPad 4 dimensions.

Specifically designed to work with Apple Smart Covers

                                                 The "Slide and Lock" rail system:

Slide and Lock! We designed hŌld to have six rails that allow for every iPad orientation setting (portrait, landscape, keyboard, gaming) as well as to incorporate left and right-handed preferences. Regardless of whether you're actually left or right-handed we realize that everyone has their own preference for how they hold or watch their iPad so we decided to make a product that allows every person to customize it in their own way. Slide and Lock is so easy and quick we have no doubt that you'll enjoy the freedom to choose what your body finds the most comfortable. Don't want to keep the finger curve on all the time? Keep the protective case free and let it hug the side of your iPad when you're not using it.

Slide and Lock Rail System
Slide and Lock Rail System

We designed hŌld with an extremely easy Slide and Lock rail system so that customers can switch between iPad orientations quickly and without any hassles. The finger curve is designed to snugly lock onto the form fitting tapered rail. The rail system was designed to always oppose gravity in every iPad orientation so that there are multiple safety measures in place to protect your iPad. Rest assured your iPad isn't going anywhere.

Finger Curve Details
Finger Curve Details
Engineering Specs
Engineering Specs
Choose your own style!
Choose your own style!

                        Happy hŌlding, Happy Hands

How hŌld works in any orientation for your personal needs.

Portrait: Make reading or video watching much more comfortable on your arm and hand with hŌld. Left and right-handed rails allow complete customization for the user depending on your preference.

Landscape: Watching a movie in bed or on the couch? Showing photos or a presentation to a friend?  hŌld easily slides on to the sides for a right or left-handed landscape mode in a few seconds!


Keyboard: Leave hŌld on the portrait setting and it acts a perfectly centered keyboard stand! The finger curve centering ball perfectly balances and angles your iPad for a more relaxed typing position.

Gaming: hŌld comes with two finger curves which allow you to transform your iPad case into an amazing gaming station! Simply slide the finger curve on the left and right handed landscape mode rails and you now have an incredibly comfortable gaming setup.

                                       Standard Models (Three Colour Variations) 

Clean, interesting, simple: We've come up with these colours for our base colour combinations for people who want to keep with the apple culture colour scheme and not get too flashy. We completely intend to add a huge variety of options but want to wait and see what feedback we get. Whatever people want, we want to give it to them so don't hesitate to give your input!

Colour Samples for Standard hŌld Models
Colour Samples for Standard hŌld Models

                                                                     Gaming Edition

Note: We can't show a rendering of the manufacturers pattern on the product so our homemade pattern will look much better using a digital sample 

Gamers: For those people that are a bit more bold, try the "Camo" colour scheme. Show off your gaming setup or blend in to the forest while movie watching, it's here for you.

                                                                   For the Fashionable

Carbon Black, Racing Red, Chrome Handles: For the iPad users that like to show off a little we've got the eye grabbing version of hŌld. Our most flashy colour scheme also comes with an additional chrome finger attachment.

                                                 Functional and Artistic, Accessorize!

We've designed the finger curve as both an art object that comes in a variety of sizes and colours as well as a functional holding device. Choose your favourite colours and customize your hŌld the way you like it!

                    Why did we make this product?

We made hŌld because we're iPad users that got fed up with watching movies, shows or reading while our hands, fingers and muscles got tired. It's hard to comfortably hold an iPad and do these things for more than a little while without feeling discomfort. We looked at what's out there and realized nothing helps alleviate this problem without being an accessory that needs to be put on and off, wrapped around your hand or needs the case to come off. We decided to make a case that does all of these things for you guys! Our goal on Kickstarter is to fund the iPad version and then produce it for any tablet in the world. The finger curve mold and design will work with any tablet so it's simply a matter of making custom cases for any kind of tablet.

                                                        Frequently Asked Questions

  • All hŌld purchases come with two finger curve attachments to allow all orientation modes. One left-handed curve and one right-handed curve
  • Finger Curves are one size fits all so you don't have to worry if it will work for you
  • Used for iPad version 2 and 3. Currently fits proposed iPad 4 dimensions as well. Will update iPad 4 news as the product progresses.

Risks and challenges

Manufacturing Risks/Challenges:

The four manufacturing challenges involved in producing hŌld are as follows:

Challenge 1: Injection molded protective case

Challenge 2: Integrated rail system with protective case to allow "Slide and Lock" system

Challenge 3: Injection molds of the finger curve attachments (left and right handed)

Challenge 4: Achieving our standard of quality

Manufacturing Plan and Design Experience:

Solution 1 (Protective Case):

Protective iPad cases are a very common accessory nowadays as seen by the variety of brands on shelves in stores today. We are working with molders to find a one-step injection mold manufacturer for the protective case that can ensure our standard of quality. We're extremely confident that molding the protective case will be a straightforward task.

Solution 2 ("Slide and Lock" Rail System):

The "Slide and Lock" system was specifically designed to be both clever and simple in order for the manufacturing stage to be as easy as possible. There is nothing technically challenging about integrating plastic rails that taper on to the protective case. Our final choice of manufacturer will be able to incorporate the plastic rails into the protective case mold and only require a one-step injection process.

Solution 3 (Finger Curve Attachment Piece):

As mentioned in our Biography, bybrisbin has quite a few industrial design patents and we've made our own molds and products before. The finger curve attachment is actually the exact mechanism we designed and produced to the final mold stage of our previous prototype to hŌld. Through our own financing we manufactured the holding device to the final product stage but decided not to mass produce it because this holding accessory didn't act as a protective case and required that the iPad not have a case on while using this product. We decided to integrate our idea into a protective case to avoid the problem of having a case-free iPad for the product while embracing the trend of everyone having a protective case on their iPad.
To summarize, we've already designed and made the finger curve attachment to our standard of quality and have no reservations that this will be an obstacle in producing hŌld.

Solution 4 (Standard of Quality):

Considering bybrisbin has ultimately adapted a completely self-financed earlier prototype of a holding device into this protective case/holding device we are very confident that all challenges have been discussed and solutions are ready if needed. We've already worked with manufacturers and produced the mold for the finger curve which we feel is the most challenging aspect of the process. The task is simply finalizing choices of the right manufacturer that can combine all of our injection molding steps in the most efficient way and to the high standard of quality that we require.

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Support

  1. Select this reward

    Pledge $5 or more About $5

    Custom Finger Curves. Want to play around with some different colours than what your hŌld came with? Choose another set of Finger Curves from our first run of colours! (White, Orange, Red, Green, Chrome)
    Comes with one right and one left-handed matching set.

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    Pledge $30 or more About $30

    Early Bird Special!
    hŌld standard design and colours. Choose from a variety of our base models of hŌld. 1. White base, orange accents 2. White base, light grey accents 3. Grey base, white accents Great protective cases with the most comfortable finger hold to enjoy using your iPad in a variety of ways. Comes with 2 Finger Curves that match the style you choose (One righ-handed, One left-handed curve)

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  3. Select this reward

    Pledge $35 or more About $35

    hŌld standard design and colours. Choose from a variety of our base models of hŌld.
    1. White base, orange accents
    2. White base, light grey accents
    3. Grey base, white accents
    Great protective cases with the most comfortable finger hold to enjoy using your iPad in a variety of ways. Comes with 2 Finger Curves that match the style you choose (One righ-handed, One left-handed curve)

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    Estimated delivery
    Ships to Anywhere in the world
    2 backers
    $
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  4. Select this reward

    Pledge $40 or more About $40

    hŌld standard design and colours. Choose from a variety of our base models of hŌld.
    1. White base, Orange accents
    2. White base, light grey accents
    3. Grey base, white accents
    Great protective cases with the most comfortable finger hold to enjoy using your iPad in a variety of ways. Double the Finger Curves (4 Total) On top of the two right/left-handed finger curves that match the style you choose you can customize and add two more finger curves from our selection of colours (White, Orange, Red, Green, Chrome) Note: You will get a set of a right and left-handed curve for the extra colour you choose

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    2 backers
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  5. Select this reward

    Pledge $45 or more About $45

    hŌld camouflage design. Love gaming? Just want something a bit more hardcore for you iPad? The hŌld Camo base is the accessory for you! Comes with 2 Camo Green Finger Curves. One right and one left-handed to allow all modes, especially gaming mode.

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    1 backer
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  6. Select this reward

    Pledge $50 or more About $50

    hŌld camouflage design. Love gaming? Just want something a bit more hardcore for you iPad? The hŌld Camo base is the accessory for you!
    Double the Finger Curves (4 Total) Comes with 2 Camo Green Finger Curves. One right and one left-handed. Choose an extra set of matching right and left-handed finger curves (White, Orange, Red, Green, Chrome)

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  7. Select this reward

    Pledge $55 or more About $55

    hŌld "Racing Red". Hands down our most sleek and stylish base design. The carbon black design and racing red accents makes this accessory something to look at! Includes bonus signed chrome finger curves!
    2 Racing Red left and right-handed finger curves. 2 Signed Chrome left and right-handed finger curves

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Funding period

- (36 days)