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Bringing high quality fabrics and manufacturing together to deliver a premium quality cycling jersey at an affordable price
Bringing high quality fabrics and manufacturing together to deliver a premium quality cycling jersey at an affordable price
186 backers pledged £13,931 to help bring this project to life.

About

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Quality Cycle Apparel, Designed & Made In London

£13,931

186

Great news! Thanks to your overwhelming support we’ve quickly reached our goal of £10,000! You guys are stars and without you we would still be floundering at the beginning. But we still have 9 days left, so what now?

Well, we believe in keeping things simple. The last thing we want to do is stray away from the simplicity that makes our brand unique. So, in order to stay true to both you as well as our values, we won’t be setting widely ambitious stretch goals. Instead, we’re going to offer 2 fantastic new jerseys colours, and one new jersey design.

If we reach £15,000 we will offer this new jersey design:

The new, half half, Retro Jersey
The new, half half, Retro Jersey

And if we reach £20,000 we will add these new colour options:

These aren't set in stone, if there is a colour you would really like to see, we would love to hear from you
These aren't set in stone, if there is a colour you would really like to see, we would love to hear from you

So we still need your help, and we’ll continue accepting contributions until our manufacturing partners can’t take any more orders. Every cent you contribute and every friend you tell brings us that much closer to making a long-lasting impression on the cycling industry – one that moves away from the rigid industry logic and puts the focus back on what matters most: you guys. 

Our fabulous backers have helped us to make this crucial first step, but we still need your help to make a lasting change!

Rewards: Scroll down for detailed descriptions and designs
Rewards: Scroll down for detailed descriptions and designs

 Our Story

There’s something about minimalist design that is truly timeless. A true exercise in restraint, whereby every aspect of the design is grounded in both form and function. Yet, despite its appeal, it’s exceedingly difficult to find a high-quality cycling jersey that isn’t plastered with company logos, or other heedless branding.

If you are able to find a jersey that does follow these design principals, you are going to pay for it. Normally £100+. In our world, this is stupid money for something to cycle in. Good design doesn’t have to cost the earth, nor does a quality fit.

Good design costs nothing, but means everything
Good design costs nothing, but means everything

Somehow, we were always having to compromise: on looks, on fit, on price.

This was the founding principal for Svelte Cycles, and has been the design brief for our first collection, which includes our flagship product, the Heritage Jersey. With this jersey we have set out to change consumer expectations of what you can get for your money when the focus is on premium quality, rather than premium profit margins.

Refining the Heritage Jersey at our East End Factory
Refining the Heritage Jersey at our East End Factory

We have spent the last 12 months meeting factories, testing fabrics, zips, buttons, playing with designs and fits, all in an aim to redefine what a mid-priced jersey can be. 

After stripping the jersey back to it’s bare essentials, we then set on developing two products, separately. One a jersey for Men, one a jersey for Women, both grounded in the following principals:

Design

Minimalism: In order to create a truly timeless design, we stripped the jersey back to its essentials. Removing everything and adding back only those features we believed to add functionality you couldn’t live without. When it came to branding we took a stricter approach, with subtle brand signatures, like the brass button key pocket, and hip embroidery.

Function: In order to create a true category leading product, we scrutinised every aspect of the jerseys design and construction. We reinforced the seams around the shoulders, enlarged the width of the silicone gripper around the hem, and finessed the size and location of the pockets, to ensure ease of use, day after day.

The new pocket configuration on the Heritage Jersey, is an example of this. It includes: a concealed, zipped pocket in the seam, which has been engineered to sit away from the body to avoid the "sweaty phone" syndrome we all know and hate; a buttoned down key pocket, to avoid pulling your keys out with your banana; and the traditional three pockets across the back, positioned to keep everything secure, while ensuring reachability and comfortable carrying.

New pocket configuration
New pocket configuration

Quality

At the heart of the heritage jersey, is a fantastic fabric we found in Denmark. Made from a unique blend of Merino wool (36%) and Polyester (64%). It features the breathability, softness and antibacterial properties of a natural fabric, while benefiting from the strength and shape retention of a synthetic. Machine washability at 40 degrees centigrade, also takes out the hassle of hand-washing, and delicate care instructions.

This fabric's advantages over traditional synthetics can be seen below:

The particular weave and blend of Merino wool we use in the Heritage jersey is such that the fabric has a traditional wool look and feel on the outside, while a smooth soft finish on the inside; which functions both to increase comfort, and enhance body temperature regulation. 

In a bid to support local manufacturing and skills being lost from the UK, we brought this world class fabric to London, and, working with a manufacturer in the East End, have created a jersey that is 100% sourced in Europe, and 100% manufactured in London, Great Britain.

We chose our factory in East London to handle all aspects of our production. While more expensive than manufacturing in the Far East, this is made up for by their production expertise, proven record of producing high quality garments and their supportive work environment, where workers are treated and paid fairly.

Fit

In the development of the Heritage Jersey, we worked with cyclists across the spectrum. The fit that we finally developed gives the security and performance of an athletic fit, without losing the relaxed cafe culture styling that we love so much.

In addition to a completely new cut and fit, available across five sizes (XS, S, M, L, XL), we also developed the fit of the Women's and Men's Heritage jersey independently, giving two garments designed exclusively for their respective gender.

Heritage Jersey sizing charts
Heritage Jersey sizing charts

The Price

Now by cutting out the unnecessary overheads that add no value to the garment, and selling directly to you, we are able to offer you this premium jersey, made right here in London, for an affordable price.

 This is what goes into the price of a Heritage Jersey:

Where you come in!

We have taken it as far as we can. The designs are finalised, we have found the best fabric out there, in three wholesome deep colours. Now we need to meet the high minimum order quantities for fabric and manufacturing required to offer you such a premium product, for such a reasonable price.

Please support the Heritage jersey and together we can make it a reality.

See below for more information on the rewards!

Help us spread the word

If you like what you see, we would be honoured if you could help spread our message far and wide, you can click the links below to share on social media:

Rewards

The bit we have all been waiting for:

New Kickstarter exclusive

All Heritage jerseys from the campaign will now feature something a little bit special. Inside the rear pocket of every jersey, will be a little message along with what number jersey you have purchased:

                            

 *sizing for the Kickstarter exclusive Classic bib shorts

Thank you so much for dropping by!

Please spread the word if you like what we are trying to achieve, and together we can change the cycle industry for the better.

Happy Riding,

Svelte Team

x

Risks and challenges

Our relationship with our partners is built on trust, experience, reliability and a shared commitment to excellence. We have the utmost confidence that our partners will succeed in fulfilling every order without delay and to our very high standards for quality. However, we understand that some things are out of our control, and that it’s impossible to predict with absolute certainty every single thing that might hinder the production or delivery process.

Though extremely slim, there is a possibility that deliveries can sometimes take longer than expected. While we do not anticipate that this will happen, we have nonetheless established rigorous precautionary measures in case anything should delay the fulfillment process. No matter what, we will be in contact with you at every step of the way.

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Support

  1. Select this reward

    Pledge £1 or more About $1.22

    You don't want a Jersey, but still want to support? This is the pledge for you, Pledge £1 or more, have our undying respect and gratitude

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    3 backers
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  2. Select this reward

    Pledge £15 or more About $18

    Armwarmers - White or print (6 designs)

    Guaranteed first batch delivery

    Free shipping in UK
    Shipping fees apply to other destinations

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    Ships to Anywhere in the world
    30 backers
    £

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  3. Select this reward

    Pledge £35 or more About $43

    Merino Wool Base Layer

    + Merino Wool Base Layer
    + Colour: White, Grey or Sky blue
    + Guaranteed first batch delivery

    Free shipping in UK
    Shipping fees apply to other destinations

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    Ships to Anywhere in the world
    Limited 7 backers
    £

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  4. Select this reward

    Pledge £60 or more About $73

    Heritage Jersey - Early Bird Special

    + Merino Perform Heritage Cycling Jersey
    + Made in London
    + Colour: Burgundy, Navy, or Deep Green
    + Guaranteed first batch delivery

    Free shipping in UK
    Shipping fees apply to other destinations

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    Ships to Anywhere in the world
    Limited 49 backers
    £

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  5. Select this reward

    Pledge £70 or more About $85

    Heritage Jersey

    + Merino Perform Heritage Cycling Jersey
    + Made in London
    + Colour: Burgundy, Navy, or Deep Green
    + Guaranteed first batch delivery

    Free shipping in UK
    Shipping fees apply to other destinations

    Less
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    Ships to Anywhere in the world
    7 backers
    £

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  6. Select this reward

    Pledge £70 or more About $85

    Exclusive Classic Bib Shorts

    + Classic Bib Shorts with road performance pad
    + Choice of two colours (pink/blue)
    + Guaranteed first batch delivery

    Free shipping in UK
    Shipping fees apply to other destinations

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    Ships to Anywhere in the world
    2 backers
    £

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  7. Select this reward

    Pledge £75 or more About $91

    Package deal - Heritage Jersey + Arm Warmers

    + Merino Perform Heritage Cycling Jersey
    + Colour: Burgundy, Navy, or Deep Green
    + Arm warmers
    + Guaranteed first batch delivery

    Free shipping in UK
    Shipping fees apply to other destinations

    Less
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    Ships to Anywhere in the world
    Limited 28 backers
    £

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  8. Select this reward

    Pledge £85 or more About $103

    Exclusive Classic Bib Shorts + Arm warmers

    + Classic Bib Shorts with road performance pad
    +Choice of two colours (pink/blue)
    + Guaranteed first batch delivery

    Free shipping in UK
    Shipping fees apply to other destinations

    Less
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    Ships to Anywhere in the world
    3 backers
    £

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  9. Select this reward

    Pledge £100 or more About $122

    Heritage pack - Heritage Jersey + Base Layer + Arm Warmers

    + Merino Perform Heritage Cycling Jersey
    + Colour: Burgundy, Navy, or Deep Green
    + Merino Wool Base Layer (choice of colour)
    + Arm warmers (choice of colour)
    + Guaranteed first batch delivery

    Free shipping in UK
    Shipping fees apply to other destinations

    Less
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    Ships to Anywhere in the world
    23 backers
    £

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  10. Select this reward

    Pledge £120 or more About $146

    Multipack - 2 x Heritage Jersey

    + Merino Perform Heritage Cycling Jersey
    + Colour: Burgundy, Navy, or Deep Green

    Free shipping in UK
    Shipping fees apply to other destinations

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    Ships to Anywhere in the world
    5 backers
    £

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  11. Select this reward

    Pledge £125 or more About $152

    Top and Bottoms - Heritage Jersey + Exclusive Classic Bib Shorts

    + Merino Perform Heritage Cycling Jersey
    + Colour: Burgundy, Navy, or Deep Green
    + Classic Bib Shorts with road performance pad
    +Choice of two colours (pink/blue)
    + Guaranteed first batch delivery

    Free shipping in UK
    Shipping fees apply to other destinations

    Less
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    Ships to Anywhere in the world
    14 backers
    £

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  12. Select this reward

    Pledge £135 or more About $164

    Multipack - 2 x Heritage Jersey + 1 x arm warmers

    + Merino Perform Heritage Cycling Jersey
    + Colour: Burgundy, Navy, or Deep Green
    + Arm warmers (choice of 6 designs)

    Free shipping in UK
    Shipping fees apply to other destinations

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    Ships to Anywhere in the world
    2 backers
    £

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  13. Select this reward

    Pledge £140 or more About $170

    Top, Bottoms and arm warmers- Heritage Jersey + Exclusive Classic Bib Shorts + a pair of Arm warmers

    + Merino Perform Heritage Cycling Jersey
    + Colour: Burgundy, Navy, or Deep Green
    + Classic Bib Shorts with road performance pad
    + Choice of two colours (pink/blue)
    + 1 pair of arm warmers (6 designs)

    Free shipping in UK
    Shipping fees apply to other destinations

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    Ships to Anywhere in the world
    2 backers
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  14. Select this reward

    Pledge £175 or more About $213

    RideNow Package - Heritage Jersey + Classic Bib Shorts + Base Layer + Arm Warmers

    + Merino Perform Heritage Cycling Jersey
    + Colour: Burgundy, Navy, or Deep Green
    + Classic Bib Shorts with road performance pad
    + Choice of two colours (pink/blue)
    + 100% merino wool base layer
    + Arm warmers
    + Guaranteed first batch delivery

    Free shipping in UK
    Shipping fees apply to other destinations

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    Ships to Anywhere in the world
    8 backers
    £

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  15. Select this reward

    Pledge £185 or more About $225

    Heritage Superpack - 2 x Heritage Jersey + 1 x Classic bib shorts

    + 2 x Merino Perform Heritage Cycling Jersey
    + Colours: Burgundy, Navy, or Deep Green
    + Classic Bib Shorts with road performance pad
    w/ Choice of two colours (pink/blue)

    Free shipping in UK
    Shipping fees apply to other destinations

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    Ships to Anywhere in the world
    Limited 1 backer
    £

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  16. Select this reward

    Pledge £400 or more About $486

    Season Pack - 3 x Heritage Jersey + 2 x Classic Bib Shorts + 2 x Base Layer + 2 x Arm Warmers

    + 3 x Merino Perform Heritage Cycling Jersey
    + Colour: Burgundy, Navy, or Deep Green
    + 2 x Classic Bib Shorts with road performance pad
    + Choice of two colours (pink/blue)
    + 2 x 100% merino wool base layer
    + 2 x Arm warmers
    + Guaranteed first batch delivery

    Free shipping in UK
    Shipping fees apply to other destinations

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    Ships to Anywhere in the world
    0 backers
    £

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  17. Select this reward

    Pledge £550 or more About $669

    Club Deal - 10 Heritage Jerseys

    Get your team kitted out in premium quality, Made in London jerseys for only £55 each.

    + 10 x Merino Perform Heritage Cycling Jersey
    + Made in London
    + Colour: Burgundy, Navy, or Deep Green
    + Male or Female specific fit

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    0 backers
    £

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  18. Select this reward

    Pledge £650 or more About $790

    Club Deal - 10 Classic Bib shorts

    Get your team kitted out in premium quality, Bib shorts for only £65 each.

    + Classic Bib Shorts with highest quality road performance pad
    + Made in Italy
    + Choice of two hem colours (pink/blue)
    + Guaranteed first batch delivery

    Free shipping in UK
    Shipping fees apply to other destinations

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    0 backers
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  19. Select this reward

    Pledge £900 or more About $1,094

    Design pack - 3 x Heritage Jersey personalised embroidery and tailoring + 2 x Classic Bib Shorts + 2 x Base Layer + 6 x Arm Warmers PLUS limited edition Team Pursuit print

    + 3 x Merino Perform Heritage Cycling Jersey
    + Colour: Burgundy, Navy, or Deep Green
    + 2 x Classic Bib Shorts with road performance pad
    + Choice of two colours (pink/blue)
    + 2 x 100% merino wool base layer
    + 2 x Arm warmers
    PLUS limited edition Team Pursuit print
    + Guaranteed first batch delivery

    Free shipping in UK
    Shipping fees apply to other destinations

    Less
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    Ships to Anywhere in the world
    Limited 0 backers
    £

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  20. Reward no longer available

    Pledge £120 or more About $146

    Multipack - 2 x Heritage Jersey

    + Merino Perform Heritage Cycling Jersey
    + Colour: Burgundy, Navy, or Deep Green
    + Arm warmers

    Free shipping in UK
    Shipping fees apply to other destinations

    Less
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    Ships to Anywhere in the world
    Reward no longer available 2 backers
    £

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Funding period

- (30 days)