Project image
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$758
pledged of $5,000pledged of $5,000 goal
25
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, February 2 2017 8:14 AM UTC +00:00
Last updated February 2, 2017

Re-Leaf Handcrafted natural air fresheners from Nordic wilds

A series of surprising smells that will give a spirit of wild forests and meadows of Northern Europe to your home.

Re-Leaf Handcrafted natural air fresheners from Nordic wilds

A series of surprising smells that will give a spirit of wild forests and meadows of Northern Europe to your home.

$758
pledged of $5,000pledged of $5,000 goal
25
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, February 2 2017 8:14 AM UTC +00:00
Last updated February 2, 2017

What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

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Prototype Gallery

These photos and videos provide a detailed look at this project’s development.

About

Pleasant smell of the nature

Re-leaf is a Latvian upstart company, dedicated to creating unique air fresheners from ingredients as natural as possible. Our range of scents represents the authentic freshness of Northern European nature: from smooth, velvety fragrance of blackcurrant leaves to surprising explosion of wilderness hidden in droppings of a fallow-deer.

All ingredients are manually collected at ecologically sustainable locations, mostly Ķemeri National Park, one-off wildlife reserve on the coast of the Baltic sea, and in more than hundred years old family estate of the founder Jānis, located just next to the reserve.

Our mission is to bring those scents to modern households all around the globe, providing a healthy alternative for chemical fresheners and introducing the original Nordic scent-scape.

Collecting with care
Collecting with care

 

From leafs to deer

Currently, we have developed five smells, representing the spectrum of Nordic wildlife: 

COUNTRYSIDE SUMMER

The hay air freshener consists of hay reaped manually at natural meadows of a 130-year-old family estate near the scenic coastal town Jūrmala in Latvia. In order to preserve the truly authentic scent of freshly collected hay, that’s been slightly enriched with organic essential oils from 31 selected herbs well-known in folk medicine.

Countryside Summer
Countryside Summer

SILVER SAUNA

Northern nations have cherished the healing powers of sauna for millennia. An indispensable part of the sauna ritual is an aromatic birch besom. The birch air freshener consists of birch leaves collected from untouched trees growing over the lay lines in Ķemeri National Park. In order to preserve the truly authentic scent of freshly-cut birch leaves, the sample is slightly enriched with organic essential oil of the same origin.

Silver Sauna
Silver Sauna

BLACK VELVET

The air freshener consists of black currant leaves manually collected and dried at above mentioned family estate. In order to preserve the truly authentic scent of natural black currant, leaves are slightly enriched with organic essential oil of the same origin.

Black Velvet
Black Velvet

NEAT NEEDLES

The evergreen pine is the eucalyptus of the Northern hemisphere, well-known in folk medicine for its beneficial qualities. The pine scent alone can aid the immune system in conquering various kinds of nasty viruses! The needles and pinecones for this air freshener are collected from the highest trees hardened in Baltic seaside winds at Ķemeri National Park.

Neat Needles
Neat Needles

THE HORNED KING

An air freshener that consists of carefully selected fellow-deer droppings manually collected at deer garden near the town of Jelgava in Latvia. Feeding on all-natural and organic food only, a deer produces a surprising by-product, conveying the scent of intact northern forests and meadows instead of what one might think of. Take the challenge and be pleasantly surprised!

The Horned King
The Horned King

Packed to last longer&wider = 30 days - 30m2

We created the packaging keeping in mind three objectives: design, efficiency, and sustainability. First of all, it is designed to fit an interior of a modern home, reserved yet expressive in its own way. Handcrafted and printed with silk screening technology each packaging precisely represents the natural aroma it holds. Regarding holding, insulating material is applied to inside surface in order to keep the fragrance inside until the very moment you decide to release it. When you opens the packaging - the aroma will flow outside so much - how much the packaging is opened, there is no need to fully open it. And, of course, it
is made from recycled paper in order to minimise or ecological footprint. 

How to use packaging
How to use packaging

Re-Leaf products (all of them) have herbarium effect. What does that means - they are dried and they have layer with essential oil, no seeds, and yes we can ship to Australia and NZ!

All fresheners longevity is till 30 days and all fresheners (each of them) can cover 30m2 big area!

Janis the founder of Re-Leaf
Janis the founder of Re-Leaf

Business and responsibility

Our aim is to create a steady production flow, guaranteeing availability of the product all year round all around the globe. In order to reach it, we need your support for developing the production facilities and creation of communication materials before launch of the product into the mass market.

We believe in sustainable economy and wholeness of human-nature relationship. Taking our strength from the nature, we are giving it back by planting a tree for each 5 packaging of air freshener sold. Give your environment a touch of wild nature and become the grandparent of a tree in Latvia!

 

 

Risks and challenges

Frankly speaking, our greatest risk is global warming: if the birch trees and pines will be replaced by palm trees, and fellow deer by an antilope, no more business for us and the pleasure of Baltic smells for you.
Otherwise it is just careful attention towards rhythms of the nature in order to gather necessary ingredients at the right time - when their smell is the most intense and accordingly will last longer. Related to that is seasonal availability of products that may conflict with the demand. Who nowadays wants to wait almost a year when a birch tree blossoms?! In order to prevent that, we are researching the optimal ways of stocking up ingredients without any loss of quality.

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Support

  1. Select this reward

    Pledge US$ 5 or more About US$ 5

    The origins: a wallpaper

    Beautiful HD quality desktop wallpaper from the estate where ingredients of air fresheners are collected + updates of the project.

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    Pledge US$ 10 or more About US$ 10

    THE HORNED KING: forest air freshener

    Smell it and discover the essence of the woods, preserved in rich, intense and freshly green aroma of fellow-deer droppings.

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    COUNTRYSIDE SUMMER: hay air freshener

    A scent of careless childhood days, playing hide-and-seek in piles of freshly dried hay under the roof of grandparents’ barn.

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    NEAT NEEDLES: pine air freshener

    Beware the bear! It does dwell here – in Eastern European primeval forests, where this slightly stabbing scent of pines will take you for a wild walk.

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    SILVER SAUNA: birch air freshener

    Enchanted birch grove, all silent but for a light summer breeze rustling the leaves.

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    BLACK VELVET:black currant air freshener

    Let the scent of black currant take you into the velveteen embrace of Baltic midsummer nights.

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  7. Select this reward

    Pledge US$ 25 or more About US$ 25

    Three or nothing

    A pack of first three (Winter Season) fresheners: The Horned King, Countryside Summer and Neat Needles + the desktop wallpaper!

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    Pledge US$ 40 or more About US$ 40

    Family pack

    A pack of first five fresheners: Countryside Summer, Black Welvet, Silver Sauna, Neat needles and Horned King. + the desktop wallpaper!

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    Pledge US$ 150 or more About US$ 150

    Patron of the forest

    A unique, only for you made desktop wallpaper (1) + 5 freshners (1 Family pack) + a real, living birch tree (1) we will plant in X field this April.

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Funding period

- (30 days)