Making your own quality cocktails at home doesn't have to be hard. With the right knowledge and some practice, you can make cocktails as good as the ones served in the best bars around the world. This project endeavors to make that a reality for at-home bartenders everywhere.
After seeing YouTube video after YouTube video with poor production, misinformation, and uninspired drinks, I decided that the world needs better information about cocktails. Sure, you could take the New Age approach and say "to each their own, as long as they like it, if it makes them happy," etc., but I don't see it that way. There are right ways to do it, and none of those ways includes adding 4oz of sweet and sour, 2oz of triple sec, and 1.5oz of tequila to make a Margarita.
The focus of my videos will be on how to make quality cocktails at home. Am I the definitive authority on cocktails? No. But I have read a lot, practiced a lot, and I do have an opinion. I work a full-time job and have a baby, so I know the challenges of making quality cocktails at home when you've got other things going on. So often people don't know what spirits to buy or how to achieve proper balance in cocktails. I want to help people understand these concepts and the amazing historical and cultural significance of the cocktail.
What is this project?
My goal is produce 2-3 videos per week that show people what's great about cocktails. I'll cover the basics about tools, cocktail history, punches, scaffas, tiki drinks, stirred drinks, shaken drinks, built drinks, old cocktails, new cocktails, juleps, highballs, fizzes, slings, and more. I'll even stick my neck out there on current cocktail trends. Bartender vs. Mixologist. The Bone Luge.
I want to build a body of work that will last for many years to come that is accessible on YouTube, Vimeo, and my blog, digitalmixologist.com. To do that, I want to make a beautiful HD production--with your help.
What are the funds for?
I need to buy film-making equipment. I need to buy a dSLR, lenses, microphones, lights, cables, etc. It will be a lean (but extremely high quality) setup.
Remember, that the more money you kindly give, the better equipment I can buy. Better lights, better lenses, better microphones, better camera rigs.
Who should fund this project?
- People who want to learn how to make great cocktails.
- People how are tired of making overly sweet, mediocre drinks at home.
- People who want to see quality videos on the web.
- People who have thought about buying a bartending lesson on Groupon--or actually bought one. (Those classes, for the most part, are not good.)
- Fellow cocktailians who want to help spread the word about cocktails.
- My parents.
Fair question. The fact is there are many people that should produce content like this, but they don't, and there are far too many people audacious enough to make videos with little to no knowledge. I've a Masters of Communication in Digital Media, so I really want to put that use in disrupting the traditional content model. I have the video production knowledge, the cocktail knowledge, and the desire to put in the time required to make great videos.
Thank you so much for your support and feel free to reach out to me via Twitter if you have questions.