No one will dance to Once upon a time in Shaolin…
Not one of its songs will ever be shared between friends to describe something beyond words.
It will help no one deal with the trials in their life, or celebrate their greatest successes.
Once Upon a Time in Shaolin will live a life as cold as the money used to pay for it.
Make no mistake, we need a discussion about the value of music. But is hoarding music for the rich the right way to start that conversation?
No matter how beautiful the box, it is still a prison. And imprisoning the most universal art form for the rich is a dangerous path to take, no matter how you spin it. If an artwork’s worth comes from the emotional response and experience it creates, then the more people it reaches the more real value it has. Limiting that reach limits its real value.
Real value that can be seen in the smiles of anyone on any dance floor, at any concert or on any headphone-filled train carriage. Value that Once Upon a Time in Shaolin… will not have. Because it is value that fine art does not have.
Value that Once Upon a Time in Shaolin doesn’t have to sacrifice.
If the 4 million fans who bought Wu Tang Forever pledged half the cost of what the album would cost on iTunes, the public’s bid would be $20,000,000. The current bid is $5,000,000.
And its also a much better conversation than the music version of rich kids of Instagram.
For more details visit openwutang.com
MUSIC: Ólafur Arnalds - Sudden Throw (For Now I Am Winter 2013) Buy it here: http://bit.do/olafurarnalds
Risks and challenges
How are we getting the numbers?
We all spread the word.
Anyone and everyone donates to a Kickstarter campaign, towards the goal of freeing Once Upon a Time in Shaolin… for everyone.
Those who donate leave a photo and message, to become a digital artwork to be given to the Wu-Tang Clan - whether it succeeds or not.
High net worth individuals and museums bid for ownership of the box after the music has been released for all
Both the amount raised through donations and the highest bid are added together to become our collective bid, and if it wins, we release the music for free.
Listen to Once Upon a Time in Shaolin.Learn about accountability on Kickstarter
- (30 days)