After a good night’s sleep we feel refreshed and energised, ready to make the most of each day with a clear mind. That’s why we developed Dagsmejan sleepwear, a unique range of sleepwear designed for incredible sleep comfort all night, every night.
Sleep is one of the most powerful tools for a better tomorrow—we can literally sleep our way to becoming happier, healthier, smarter and faster. Sleep is key for our health and the right temperature is key for our sleep. With a super soft touch as well as unique moisture-wicking and temperature management properties, Dagsmejan is scientifically proven to boost sleep comfort.
- Transforming sleep comfort (temperature management, moisture regulation, fit & comfort, super soft touch) as proven in laboratory and consumer testing.
- Natural high-tech fibre: Combining all the benefits of natural and technical fibres.
- Body mapping for sleep: Integrated functional zones with extra moisture-wicking areas where we tend to sweat.
- Swedish design, Swiss textile engineering, sustainably made in Europe: From the design and textile engineering to the sourcing of yarn and garment production, Dagsmejan sleepwear is made in Europe with leading partner companies committed to a sustainable production process.
Dagsmejan sleepwear is ideal if:
- You live an active life and for the hours you spend in bed you want to get the best possible recovery
- You sometimes get hot and sweaty during the night and want a cooler more restful sleep
- You love to feel exceptionally comfortable while you sleep
- You travel—even if you can’t choose your bed or duvet you at least want to know you can rely on your sleepwear to help you get a good night’s sleep
Tell your friends. Who doesn't want a great night's sleep after all?
Easy-care: Dagsmejan sleepwear is of course also machine-washable and made to last.
The Dagsmejan sleepwear collection gives you total freedom of choice—you can mix and match all of our garments (styles, colours and sizes). Our sleepwear is made of Nattwell® fabric: 95% natural high-tech fibre based on Micro Modal for incredible softness and temperature and moisture management, and 5% elastane for optimal stretch, comfort and fabric recovery.
On popular demand we have advanced the introduction of the sleep t-shirt for men, now available at Kickstarter prices! The t-shirt is available in midnight blue and dark grey and has all the benefits of the rest of the Dagsmejan sleepwear. In all sets including a short sleeve for men you can choose between the t-shirt or the polo shirt.
Make your pledge today, choose your size and colour in July and start to enjoy supreme sleep comfort after shipment in October 2017.
Find the pledge that is just right for you and take advantage of our fantastic introductory discounts. You can choose to buy one set or two sets; either double the joy for yourself or treat your partner/friend.
Approximative currency conversion: 1 Swiss Franc (CHF)= 1.04 USD/ 0.92 EUR/ 0.80 GBP
Thanks to extensive research into our nightly temperature shifts and sweat patterns, as well as sleep position and movements, we have been able to design a unique range of clothing optimised for sleep comfort.
- Body mapping for sleep: We have integrated specially-designed temperature and moisture-control zones into Dagsmejan sleepwear to help maintain your optimal sleeping temperature throughout the night.
- Ultimate comfort in style: We move on average 50 times per night so it is key that our sleepwear move with us.
To ensure an ideal fit and supreme comfort 50 men and women of varying ages and sizes tested Dagsmejan sleepwear. We received feedback on every aspect of our sleepwear—from seams and waist bands to the lengths of the sleeves and the feel of the fabric—this feedback has been incorporated into our designs.
Thanks to extensive research the key has been found to enhance the properties of the MicroModal fibre, giving you Nattwell®—a breakthrough new fabric used in all Dagsmejan sleepwear. The natural moisture absorption properties of the fibre’s core remain unchanged, while the outer layer is adapted to make it water resistant and repel moisture. This gives the Nattwell® fabric revolutionary moisture and temperature management properties.
Nattwell® fabric and the Dagsmejan sleep design® have been proven in laboratory testing to be super soft as well as to offer superior moisture management and thermal properties which greatly enhance sleep comfort.
We have worked with Torbjörn Åkerstedt, a professor at Stockholm University and one of Europe’s most renowned experts on sleep, to get to the bottom of what impacts our sleep comfort and quality. By understanding our nightly temperature and sweat patterns, as well as sleep positions and movements, we were able to design a unique range of clothing optimised for sleep.
Together with Professor Åkerstedt we have also developed a sleep booklet offering you holistic tips on how to get a better night’s sleep. This booklet is shipped with your Dagsmejan sleepwear.
The inspiration for Dagsmejan came from our passion to lead a full life. Balancing a busy lifestyle, it is key for our body and mind to get the fuel it needs to function and that fuel is sleep. That’s when it struck us how strange it is that we are still wearing the same type of pyjamas we did 50 years ago. In sportswear a functional revolution has taken place but we still spend one third of our lives in one of the least innovative and purpose-driven garments around.
This is why we founded Dagsmejan, dedicated to developing the most innovative sleepwear that will help you enjoy the quality of sleep you need and deserve. The Dagsmejan team and ecosystem consists of sleep scientists, textile engineers, and research and manufacturing partners from leading institutions and companies across Europe. We are united by our passion and vision—to find new ways to improve our lives through a better night’s sleep.
Catarina & Andreas,
Co-founders Dagsmejan Ventures AG, St Gallen, Switzerland
In our quest to create the most comfortable sleepwear ever we sought out the very best collaboration partners from across Europe. We worked with Swedish designers to merge form and function. We took advantage of optimal textile engineering in Switzerland, building on the country’s long heritage of producing the finest-quality garments. We use beech wood grown in Europe, and our fibres are knitted by a world-class manufacturer in Austria, with over 100 years of experience in complex fine-knitting. Finally the garments are sown together in Portugal.
We are now ready to distribute worldwide and spread the joy of supreme sleep comfort across the planet!
We are looking to raise at least CHF/USD 20 000 from this Kickstarter campaign. The pledges (pre-orders) will be used to fund the production of the garments. Place your order through Kickstarter and you’ll benefit from unique introductory discounts giving you a head start on a good night’s sleep! Orders will be shipped worldwide in October 2017.
Risks and challenges
Management: Both Catarina and Andreas had considerable experience in executive positions before founding Dagsmejan. They know what it means to set up and manage a complex supply chain and production system geared to the highest quality standards.
Research and development: Thanks to our extensive research and testing carried out with leading partners in the fields of smart textiles and sleep we have been able to ensure that Dagsmejan sleepwear truly delivers on its promises. Thorough laboratory testing has enabled us to develop optimal fibre and knitting techniques that are proven to deliver superior temperature regulation and moisture management, as well as a super soft touch. The sleepwear’s ergonomic comfort was also tested extensively in consumer fit trials.
Production: To ensure that we deliver sleepwear of the highest quality Dagsmejan collaborates with leading partners, that also produce garments for top companies in sportswear and apparel. From the sourcing of the yarn to creating the final garment—all steps in the production process take place in Europe and are OEKO-TEX® certified to ensure we offer the safest, best-quality product possible.
Worldwide distribution: Dagsmejan works with established warehousing and logistics partners in the US, EU and Switzerland, which enables us to deliver as fast, hassle-free and cost-efficiently as possible.Learn about accountability on Kickstarter
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