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Drink Eden embodies the belief that diversity and imperfections aren’t flaws to be corrected but traits to be celebrated
Drink Eden embodies the belief that diversity and imperfections aren’t flaws to be corrected but traits to be celebrated
Drink Eden embodies the belief that diversity and imperfections aren’t flaws to be corrected but traits to be celebrated
110 backers pledged $16,278 to help bring this project to life.

About

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Drink Eden: Cold-pressed from differently shaped produce

$16,278

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Introducing Eden. We make cold-pressed juices from imperfectly shaped fruits and vegetables. Yes, the misfits. While they may appear flawed on the surface, they provide the exact same taste and health benefits as perfectly shaped fruit.

The Perfectionist Culture

In America, we throw away close to 40% of the food that we grow, in large part because it doesn’t meet our cosmetic standards. That’s over 30 million tons a year. Clearly, an apple that tastes great and has high nutritional value isn’t worth eating if it looks a little weird, am I right? Probably not. If our food doesn’t look perfect, it doesn’t even make it to store shelves.

 

What does this say about society?

We value an unattainable standard of perfection that is totally superficial. This is most commonly seen with Photoshop and the “perfect” body shape. But this purely cosmetic standard of perfection is one-dimensional and undermines the differences that make us unique—and it's even spilling over into how we view the food we eat.

Clean, nutritious, naturally shaped food has been replaced by greasy, calorie-dense, perfect-looking food. Fewer than 35% of American’s are eating their recommended 5 daily servings of fruits and vegetables. And more than two-thirds of adults and one-third of children and adolescents in America are considered to be overweight or obese.

This is a problem of gastronomical proportions! (see what we did there?)

To celebrate what makes us different and to put these imperfectly shaped fruits and veggies to better use than the landfill, we are making clean and healthy cold-pressed juices.

Celebrating Differences

Meet Eden. Grown from the belief that our diversity and imperfections aren’t flaws to be corrected but traits to be celebrated, we make cold-pressed juices from imperfectly shaped fruits and vegetables. Why imperfect fruits and vegetables? Because despite how they look, they provide the exact same health benefits as perfectly shaped fruits.

The Juice - Naturally Different

Our juices are naturally different. Each one of our juices is:

  • Diverse. Eden juices are made from imperfectly shaped fruits and vegetables.
  • Sustainable. Eden juices are made from fruits and vegetables that would otherwise be thrown away because they don’t meet our purely cosmetic standards. So we're reducing food waste, all the while educating people about what is really important when it comes to food: nutrition.
  • Clean and Nutritious. Our juices are cold-pressed, meaning that our fresh produce retains its naturally high nutrient content even after being juiced. It is immediately bottled and put through a process that applies extremely high pressure, ensuring that the juice can stay fresh and nutritious for up to two months. This high-pressure processing (HPP) is done instead of the traditional method of flavor-reducing, nutrient-neutralizing heat pasteurization. Your juice stays cold throughout the entire process.

No additives. All natural. Naturally different.

Five Flavors

After multiple rounds of experimenting, taste-testing, and reformulating, we are happy to present our first 5 delicious and healthy flavors: 

  • Citrus: a carrot and orange blend with granny smith apple and a hint of lemon
  • Green: our dark green juice with apple, spinach, kale, cucumber, parsley, ginger, and lemon
  • Fresh: a lighter green juice that is slightly sweet and includes red and granny smith apple, cucumber, spinach, celery, and fennel with a hint of lemon
  • Seed: a cucumber mint lemonade with chia seeds
  • Root: a sweet beet juice with red and granny smith apple, carrot, fennel, and lemon

Where We Are Now

We’ve come a long way from the small apartment kitchen where the juicing all started. We now use a small cold-pressed juice manufacturer and HPP provider to produce our juices. We’ve lined up produce suppliers and farmers to source our differently shaped produce and have ensured that we meet or exceed all food safety standards.

We’re teed up to launch, but we need your help to ramp up scale to turn this idea into reality. The funds from this Kickstarter will be used to begin production at a larger scale, allowing us to produce in a more cost efficient manner and make Eden Juice available to everyone.

We’re ready to celebrate what makes us different. So please, join us in backing our campaign and #drinkeden.

Timeline

  • Mon, April 20: Kickstarter Launch!
  • Wed, April 22: Earth day—celebrate it!
  • Wed, May 20: Campaign ends
  • Wed, May 27: Move into larger kitchen
  • Mon, June 1: Begin larger-scale production
  • Mon, June 15 (approx.): First official shipment sent out!

Risks and challenges

The biggest potential challenge we face is in organizing our supply chain, which includes sourcing the produce, manufacturing our juice, and shipping it cold and fresh to your door. To address this, we’ve already set up our sourcing with a produce supplier that has direct relationships with farmers, ensuring that we'll have fresh produce to use in our juice. We’ve also teamed up with a manufacturer that handles juicing, bottling, and high-pressure processing, as well as cold storage and shipping, so your juice doesn’t get handled any more than it needs to. Our cold shipping will be handled via a major logistics company. Aside from that, all of our juices are tested and exceed FDA health and quality standards. We’re working with a consultant to obtain FDA testing on every new flavor we add, so you never have to worry about the total quality of our product.

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Support

  1. Select this reward

    Pledge $10 or more About $10

    Eden T-shirt

    Get one Eden T-shirt. Thanks for showing your support of being naturally different!

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    Pledge $32 or more About $32

    STARTER PACK: 3 Juices
    Free Shipping

    Get 3 16-oz bottles of Eden Juice. Thanks for supporting Eden!

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    31 backers
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  3. Select this reward

    Pledge $60 or more About $60

    STARTER PACK: 6 Juices
    Free Shipping

    Get 6 16-oz bottles of Eden Juice. Use these for a 1-day cleanse or enjoy them on their own!

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    20 backers
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  4. Select this reward

    Pledge $125 or more About $125

    EDEN PRO PACK: 18 Juices
    EARLY BIRD!
    Free Shipping

    An assortment of 18 16-oz bottles of Eden Juice. Use these for a 3-day cleanse or enjoy them on their own!

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    Limited 9 backers
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  5. Select this reward

    Pledge $155 or more About $155

    EDEN PRO PACK: 18 Juices
    Free Shipping

    An assortment of 18 16-oz bottles of Eden Juice. Use these for a 3-day cleanse or enjoy them on their own!

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    0 backers
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  6. Select this reward

    Pledge $210 or more About $210

    EDEN PRO PACK: 30 Juices
    EARLY BIRD!
    Free Shipping

    An assortment of 30 16-oz bottles of Eden Juice. Use these for a 5-day cleanse or enjoy them on their own!

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    Limited 2 backers
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  7. Select this reward

    Pledge $250 or more About $250

    EDEN PRO PACK: 30 Juices
    Free Shipping

    An assortment of 30 16-oz bottles of Eden Juice. Use these for a 5-day cleanse or enjoy them on their own!

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    1 backer
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  8. Select this reward

    Pledge $260 or more About $260

    SUBSCRIPTION - 3 Months, 36 juices
    EARLY BIRD!
    Free Shipping

    We'll send an assortment of 12 16-oz bottles of Eden Juice each month for three months and hook you up with an Eden T-shirt!

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    Limited 1 backer
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  9. Select this reward

    Pledge $290 or more About $290

    SUBSCRIPTION - 3 Months, 36 juices
    Free Shipping

    We'll send an assortment of 12 16-oz bottles of Eden Juice each month for three months and hook you up with an Eden T-shirt!

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    0 backers
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  10. Select this reward

    Pledge $350 or more About $350

    SUBSCRIPTION - 3 Months, 54 juices
    EARLY BIRD!
    Free Shipping

    We'll send an assortment of 18 16-oz bottles of Eden Juice each month for three months and hook you up with an Eden T-shirt!

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    Limited 4 backers
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  11. Select this reward

    Pledge $410 or more About $410

    SUBSCRIPTION - 3 Months, 54 juices
    Free Shipping

    We'll send an assortment of 18 16-oz bottles of Eden Juice each month for three months and hook you up with an Eden T-shirt!

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    7 backers
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  12. Select this reward

    Pledge $540 or more About $540

    SUBSCRIPTION - 6 Months, 72 juices
    Free Shipping

    We'll send an assortment of 12 16-oz bottles of Eden Juice each month for six months, including new flavors as they come out. You'll also get a t-shirt and land an invite to our launch party!

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  13. Select this reward

    Pledge $750 or more About $750

    SUBSCRIPTION - 6 Months, 108 juices
    Free Shipping

    We'll send an assortment of 18 16-oz bottles of Eden Juice each month for six months, including new juices as they come out. You'll also get a t-shirt and land an invite to our launch party!

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  14. Select this reward

    Pledge $1,500 or more About $1,500

    ROCK STAR SUBSCRIPTION - 12 Month, 216 juices
    Free Shipping

    A yearlong subscription for 18 16-oz bottles of Eden Juice each month - you're a rock star! We'll send an assortment of flavors, with option of swapping for new juices as they come out. You'll also get a t-shirt and land an invite to our launch party!

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  15. Select this reward

    Pledge $5,000 or more About $5,000

    You Are Naturally Different
    (Build Your Own + 365)

    Build and name your own juice, get a juice a day for an entire year, and land an invite to our launch party! We'll work with you to create your very own juice that will be sold through drinkeden.com.

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Funding period

- (30 days)