Project image
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$125
pledged of $40,000pledged of $40,000 goal
5
backers
Funding Unsuccessful
The project's funding goal was not reached on Sun, October 26 2014 7:16 PM UTC +00:00
$125
pledged of $40,000pledged of $40,000 goal
5
backers
Funding Unsuccessful
The project's funding goal was not reached on Sun, October 26 2014 7:16 PM UTC +00:00

About

This project was born out of my love for South Africa and my respect for President Nelson R. Mandela and his vision.  Oprah Winfrey has started the Oprah Winfrey School for Leadership in South Africa and I understand why! It was to provide young girls the leadership required to assume their future rolls in a new South Africa.

During my travels I've noticed the lack of the presence of the African American Barbie dolls but did not see a lack of South African girls with her caucasian counter part.  Knowing the history of the iconic doll here in America and understanding the power that this one doll holds. It occurred to me, that if South African girls were excited about a doll that did NOT look like them, IMAGINE, what it could do if they had one that DID. My plan is to give South African girls the opportunity to fall in love with being who they are and dream beyond the expectations of their past. I encourage you to understand the passion behind the project as it was simply eye opening to hear so many young South African girls say "I have never seen a (black) barbie." To them, she does not exist, but to us, she does and she has power.

I have coordinated a relationship between myself, Mattel USA and Mattel South Africa to import and distribute as well as market the African American Barbie doll. A doll that has never been sold in Africa.  I am a business man in a different industry but it is business.  I have registered the company as a South African company that will create jobs and I have secured retail space.

The marketing piece will be enhanced by Mattel South Africa since it is an emerging market  and separate monies are set aside for that.

The retail space will be in Mandela Square/Sandton City area.

I will be spending $100,000USD for this project but another $40,000USD is needed to ensure completion of this project.

I have worked hard building a strong team around this project including securing a Brand Ambassador that is excited about the "Bringing the African America Barbie to South Africa" campaign.  She is currently a citizen of South Africa and has had considerable success in her career as a celebrity and spokesperson.  Boity Thulo  has beeb voted "The 2014 Sexiest Woman in South Africa, and her involvement in this campaign almost single handedly ensures its success. 

This project has secured radio interviews (morning and afternoon shows) television interviews via South African Broadcasting Company (SABC) and future articles in Johannesburg's largest newspaper THE STAR.  

Once again this is a strong project with a multi-prong approach so your support will be well received, much appreciated and give you a sense of pride knowing that your donation assisted in placing this iconic American Doll in the hands of many South African girls for future generations to come.

Risks and challenges

The South Africans have been very helpful in every phase of this project up to date and will continue to be supportive. The process has actually been easier and more streamlined compared to the functioning of business development in the United States.

The only set back I can for see is the specific style of American American Barbie not being made available for immediate distribution in the country, as this has never been done before. My plan is to order as many different varieties and styles as I can and store them in the warehouses of Mattel South Africa and when needed have them delivered for selling.

With the population of South Africa being 80 percent black I may have a supply and demand problem until we determine how quickly we can get supplies. We will look at the numbers and adjust the supply as we are able. In addition Mattel South Africa has pledged to provide as much support as needed to get this campaign going.

Mattel in South Africa has been interested in this new market for a while, but could not get any companies to increase their purchases of this beautiful doll. It is this opportunity, that I seek and wish to explore with your support.

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Support

  1. Select this reward

    Pledge $100 or more About $100

    You will receive copies of the Barbie Collector magazine. It has specialty Barbie's that are available for purchase

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    Pledge $200 or more About $200

    Your name and will appear on the company website that thanks supporters

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  3. Select this reward

    Pledge $4,000 or more About $4,000

    For that gold level contributor you will receive one round trip ticket to Johannesburg to visit Dream House Toys store.

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Funding period

- (60 days)