WE REACHED OUR GOAL!!!! 12K BABY! Holy HELL. What a whirlwind.
Thank you to everyone who pledged. Shared. Supported in whatever ways you did. It means SO much. My heart is exploding with joy. I would NOT be here without you. Super excited. SO proud. Grateful as f*ck.
But this is far from over.
12k was to get the first run of The Daniel off the ground. This means paying for production, fabrics/materials, and packaging costs. But to keep ACE going we need to reach our first stretch goal.
22k would sustain ACE for *at least* step 2. A second design/line to launch in Spring 2018.
We can achieve this all together. Keep sharing. Keep supporting. Text all your friends. BECAUSE ACE IS HAPPENING! xoxo
so much love,
The Daniel is designed for working women on the go.
My name is Danielle and I am the founder of ACE Backpacks. Finding a backpack that is sustainable, vegan, chic, AND practical was difficult for me. Backpacks were either too small but cute AF or the right size to fit all my needs, but aesthetically unappealing.
I wanted a backpack that radiated "GIRL BOSS" and as a working woman who commutes to work every day this backpack is exactly what I need.
I decided to design the solution to my problem, and I have no doubts that The Daniel backpack will be your solution, too.
ACE is a brand for women, by women. I'm all about empowering women to rise up not just in the work place, but in the world. ACE is for any woman that has a dream and a heart. A dream where women can change the world and a heart to have the courage to do so.
ACE believes in being the solution NOT the pollution within the fashion industry. ˇThat is why I created a backpack that is vegan and made from sustainable and durable materials. The Daniel is made to last and carry your every day essentials.
We are also tackling another issue: knowing where it's made and ensuring our factories give fair wages. Fashion Revolution is all about radical transparency and we LOVE showing you where The Daniel is made, who made it, and why it matters.
COMFY - padded and adjustable straps - equal weight distribution with the suitcase style opening to keep your back happy as a clam!
FUNCTIONAL - outer materials are water resistant and highly durable
ORGANIZED - pockets to keep your every day essentials: a sleeve for a 13" laptop + two front pockets + a sleeve for ipad mini/tablet/or planner, and a quick access pouch for your chargers featuring a key clip (because who has time to fish around for their keys?!?!)
Now onto that good good stuff...
If you're not in the fashion industry - surprise! - starting up is REAL hard because of fabric minimums, production minimums, and fronting the cost.
This is where YOU come in. We have 4 goals to get ACE off the ground.
- 12k - meet minimums of materials + shipping materials + first round of production + packaging
- 22k - all of the above + a second design/line of The Daniel + another round of production
- 32k - two lines + production + online store + operational costs (brand development, marketing, legal fees, financial consulting)
- 50k - endless opportunities!!! All of the ABOVE + more ACE swag + lots of crying because you've empowered ME to make my dreams come true (but let's be real that sh*t is priceless!)
Last but not least...
- Willa Kammerer of Fire Starter Interactive
- Victoria Ng of Stanton Productions
- Mirella Cardoso, second camera
- Jessica Begonia, hair stylist
- Noël Jacoboni, make up artist
- Imani McCormick, model
- Nicole Angeles, photographer
A special shout out to everyone involved in my ACE journey:
I am so f*cking lucky to have so many incredible people in my life. Whether you helped me edit my kickstarter script, were there with me the many times I cried and doubted myself, created my logo, flew with me down to Atlanta, created art for ACE, gave me social media/marketing/PR advice, or just a really long hug telling me I will get through this...I love you all, so, so much. It is unreal. Out of this world. I'm here because of you.
I need people like YOU who believe in ACE's story. Who believe in a cleaner, more ethical fashion industry. By ordering The Daniel and sharing our story, you are supporting a woman with a wild dream for a more just and equal world.
Risks and challenges
Manufacturing may come with unforeseen obstacles and delays - unfortunately that is the reality in the fashion, or well, any industry. However, I am confident that our factory and fabric suppliers will deliver your products in time. If there are ANY delays whatsoever, you will be first to know.
Our ACE team is super responsive and should you ever have any questions - please do not hesitate to reach out to me at email@example.com. Or just say hi! I'd love to hear from you.Learn about accountability on Kickstarter
- (30 days)