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An unparalleled physical space with the purpose of centralizing & showcasing the independent fashion community, seven days a week!
125 backers pledged $10,280 to help bring this project to life.

About

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$10,280

125

You helped us launch PATTERN Magazine almost three years ago. Thanks to your support of a (some might say) improbable concept, and your belief in the important role that fashion (could, and does) play in our community, PATTERN Magazine is now an internationally distributed, award-winning publication! We are proud of what we have accomplished thus far, with an extremely limited budget and a tireless team of volunteers: in 2013 alone, we doubled our membership, which now includes over 1,000 passionately creative individuals (like you!), tripled our print run and distribution to 3,000 issues, sold in nine different countries and throughout the continental US, and enjoyed collaborating with likeminded individuals and organizations on large-scale events like Yelp’s Totally Bazaar (+ Pattern Fashion Lounge) and Tanjerine.

We love what we do for and in our community. 

We’ve established ourselves as a legitimate, highly regarded non-profit organization that is making a significant impact in our city’s cultural and small business climate. 

We’re readying to take the Indianapolis fashion industry to the next level. 

So today, we’re asking for your help.

The community has a need for a physical hub where both makers and lovers of fashion can connect on a daily basis. Currently, our resources restrict what we can do and how much we can grow; we rely greatly on the generosity of other organizations to host us each month, and we run solely on the ingenuity and talents of our incredible (and unpaid) volunteers. We believe that the opening of a brick and mortar PATTERN Store in a prime location is a necessary and logical — if somewhat unexpected (read more about that here) — development in order for us to best anticipate and meet the needs of our growing community. 

The PATTERN Store fulfills three pressing needs in our community:

1. A local, independent retail storefront, selling men’s and women’s clothing

2. An office for the production of PATTERN Magazine

3. An event venue to host First Friday parties, trunk shoes, trend reports, and industry workshops

Pattern store is right on the Cultural Trail!
Pattern store is right on the Cultural Trail!

We’ve made some big strides in making the PATTERN Store a reality.

Location: We’ve identified an awesome space (in the Trail Side Development) in a fantastic location (downtown, in the heart of Indianapolis, situated on The Cultural Trail, in the booming Mass Ave district) with amazing neighbors (Yats, Homespun, and Natural Born Juicers, among others). The PATTERN Store will attract a diverse audience to Mass Ave and provide new opportunities for local designers to showcase, sell, and develop their talents. There, we’re accessible to both fashion-forward locals as well as the tourists and visitors to the many attractions and conventions nearby. It’s a phenomenal place to show off our style savvy, as well as showcase local fashion makers to fans from all over the world. We believe that opening the Pattern store is a great step to help establish Mass Ave as THE fashion retail destination downtown. 

Partners: We’ve enlisted the expert guidance, resources, and generosity of CICF, LISC, Riley Area Development Corporation, Horizon Bank, and the Mass Ave Merchants Association, and we’re opening as part of Riley Area Development Corporation's new Retail Incubator program. 

Operations:  We’ve coaxed Jeremiah Williams, a long-time Pattern supporter, contributor, and fabulous man of many talents, out of retail retirement to help launch the space as Director of Retail Operations. As with the rest of our organization, the retail division will operate as a non-profit venture. Additionally, 50% of the store’s profits will go to fund the next retail incubator through Riley Area Development Corporation, so we’re also helping other local organization and small businesses open their own storefronts, too!

Design: The amazing, nationally-renowned Christopher Stuart of LUUR Design has created a beautiful modern aesthetic for the space.

Product: We’ve sourced men & women’s clothing, with everything from streetwear to urban professional essentials; we will carry national, regional and local brands.

Opening date: August 1, 2014

And here’s where you come in.

We’ve covered the initial expenses of opening the space with grant funding and no-interest loans. However, as is typical with construction projects, the costs associated with build out ended up being more than we anticipated. To back out now would be a huge loss for our community, so we need your help to open the PATTERN Store debt-free and maximize our chance of success. 

Store design by LUUR Design.
Store design by LUUR Design.
Store design by LUUR Design.
Store design by LUUR Design.

We’re grateful to the local business and arts community for their blessings and support thus far. We invite you to join the incredible cultural revolution taking place in our city, and we hope that you’ll agree with us that the PATTERN Store is essential to the continued and future growth of the local fashion industry. We appreciate your support! 

Can’t donate today? Please get involved in our community! Thank you!

PERK DETAILS!

Monument Circle Poster by Jeremy Steiner.

 I Have Fashion Issues tees for Men and Women, in black or white.

Pattern Magazine Subscription

 VIP Access to the Pattern Magazine Fall Issue Launch Party

Nuovo V Tote

  • 10"W x 13"H x 2.5"D
  • Genuine Leather
  • 100% cotton twill lining
  • Zipper & smartphone pocket
  • Faux turquoise studs
  • Decorative Nickel chain on front
  • 6" handle drop
  • Removable strap - 18" strap drop with slip guard
  • Individually hand dyed
  • Conditioned & sealed by hand
  • Made in Indiana
  • Select leather color
Nuovo V Tote
Nuovo V Tote

 Stellenbosch Attache

  • Smalls - 16"W x 12"H x 3"D 
  • Genuine Leather
  • 100% cotton twill lining
  • Smartphone, cord, zipper pockets & 3 pen / e-stylus holders
  • Semi zip top allows easy key/cell drop on the go
  • 4.25" handle drop
  • Individually hand dyed
  • Conditioned & sealed by hand
  • Made in Indiana
  • Select leather color
Stellenbosch Attache
Stellenbosch Attache

 Braden Traveler

  • 20"W x 15"H x 6"D
  • Genuine Leather
  • 100% cotton twill lining
  • Optional signature zip out spill proof lining (additional cost)
  • Tablet, cord, smartphone, zipper, sunglasses & water pockets
  • Nickel hex stud feet
  • 6.25" - 10.75" adjustable handle drop
  • Hand cut, dyed & conditioned 
  • Made in Indiana
  • Select Leather color
Braden Traveler
Braden Traveler
 
Interior of Braden Traveler
Interior of Braden Traveler
 

Risks and challenges

As with any business venture, there is some risk, but we’ve established groundwork to minimize this as much as possible. Worst case scenario, the PATTERN Store would cease to exist following the conclusion of our two year incubation period. Regardless, a lot of exciting things will take place in the meantime. Stay tuned!

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Support

  1. Select this reward

    Pledge US$ 5 or more About US$ 5

    You'll receive:
    Special recognition on our website
    - Our eternal gratitude!

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    Pledge US$ 10 or more About US$ 10

    You'll receive:
    Special recognition on our website
    - A digital copy of the Fall 2014 issue of Pattern magazine
    - Our eternal gratitude!

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    23 backers
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  3. Select this reward

    Pledge US$ 30 or more About US$ 30

    You'll receive:
    Special recognition on our website & Supporter Poster of Fame at the store
    - A digital copy of the Fall 2014 issue of Pattern magazine
    - 1 VIP ticket to Fall Issue launch party on 9/19
    - Our eternal gratitude!

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    13 backers
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  4. Select this reward

    Pledge US$ 50 or more About US$ 50

    You'll receive:
    Special recognition on our website & Supporter Poster of Fame at the store
    - An annual subscription to Pattern magazine (Fall 14/Spring15) or extend existing subscription by a year
    - 2 VIP tickets to the Fall Issue Launch party
    - Our eternal gratitude!

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    Estimated delivery
    16 backers
    $
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  5. Select this reward

    Pledge US$ 50 or more About US$ 50

    You'll receive:
    Special recognition on our website & Supporter Poster of Fame at the store
    - 2 VIP tickets to our Fall Issue Launch on 9/19
    - a 20x30 photo print of Jeremy Steiner's Monument Circle illustration from the Pattern magazine Spring 14 issue
    - Our eternal gratitude!

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    Estimated delivery
    20 backers
    $
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  6. Select this reward

    Pledge US$ 75 or more About US$ 75

    You'll receive:
    Special recognition on our website & Supporter Poster of Fame at the store
    - 2 VIP tickets to our Fall Issue Launch on 9/19
    - An exclusive I've Got Fashion Issues Pattern tee
    - a 20x30 photo print of Jeremy Steiner's Monument Circle illustration from the Pattern magazine Spring 14 issue
    - Our eternal gratitude!

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    Ships to Only United States
    Limited 10 backers
    $
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  7. Select this reward

    Pledge US$ 75 or more About US$ 75

    You'll receive:
    Special recognition on our website & Supporter Poster of Fame at the store
    - 2 VIP tickets to our Fall Issue Launch on 9/19
    - An annual subscription to Pattern magazine (Fall 14/Spring15) or extend existing subscription by a year
    - An exclusive 20x30 print of Jeremy Steiner's Monument Circle illustration from the Pattern magazine Spring 14 issue
    - Our eternal gratitude!

    Less
    Estimated delivery
    Ships to Only United States
    Limited 13 backers
    $
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    It's a way to bring creative projects to life.

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  8. Reward no longer available

    Pledge US$ 150 or more About US$ 150

    Get it all!
    Special recognition on our website & Supporter Poster of Fame at the store
    - Annual Subscription to Pattern Magazine, or extend existing subscription by a year
    - 4 VIP tickets to Fall Issue Launch on 9/19
    - Exclusive Pattern I've Got Fashion Issues Tee
    - 24x36 autographed photo poster of Jeremy Steiner's Monument Circle illustration
    - Our eternal gratitude!

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    Estimated delivery
    Ships to Only United States
    Reward no longer available 20 backers
    $
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  9. Select this reward

    Pledge US$ 500 or more About US$ 500

    Special recognition on our website & Supporter Poster of Fame at the store
    - Two year Subscription to Pattern Magazine, or extend existing subscription by two year
    - 4 VIP tickets to Fall Issue Launch on 9/19
    - 24x36 autographed photo poster of Jeremy Steiner's Monument Circle illustration
    - Custom, House of 5th, Nuovo V Tote for the ladies (retail $435)
    - Our eternal gratitude!

    Less
    Estimated delivery
    Ships to Only United States
    Limited 2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

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  10. Select this reward

    Pledge US$ 500 or more About US$ 500

    Special recognition on our website & Supporter Poster of Fame at the store
    - Two year Subscription to Pattern Magazine, or extend existing subscription by two year
    - 4 VIP tickets to Fall Issue Launch on 9/19
    - 24x36 autographed photo poster of Jeremy Steiner's Monument Circle illustration
    - Custom, House of 5th, Stellenbosch Attache for the stylish man (retail @$515)
    - Our eternal gratitude!

    Less
    Estimated delivery
    Ships to Only United States
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

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  11. Select this reward

    Pledge US$ 1,000 or more About US$ 1,000

    Special recognition on our website & Supporter Poster of Fame at the store
    - Two year Subscription to Pattern Magazine, or extend existing subscription by two year
    - 4 VIP tickets to Fall Issue Launch on 9/19
    - 24x36 autographed photo poster of Jeremy Steiner's Monument Circle illustration
    - Custom, House of 5th, Braden Traveler (retail @$1085)
    - Our eternal gratitude!

    Less
    Estimated delivery
    Ships to Only United States
    Limited 1 backer
    $
    Kickstarter is not a store.

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Funding period

- (31 days)