About this project
We love fashion. We love our city. And we'd love for you to join us.
Launched in 2011, Pattern is a free monthly meetup that provides Indianapolis' style-smart individuals with an inclusive, fashion-focused community. Our members are passionate about moving Indy into a new era of fashion industry awareness and appreciation.
Several Pattern members – local photographers, stylists, makeup artists, models and designers – have been collaborating on a magazine to promote Indy's fashion industry. In the Spring of 2012, the magazine was launched online, using Issuu to publish and share it with the community (flip through it here!). The magazine has been a smashing success and an inspiring showcase of Indy’s fashion talent. After the first issue's release, there was an outpouring of Pattern members offering to contribute content, providing the impetus to begin working on our follow-up issue.
We plan to print and distribute at least 1000 copies (or more, depending on funding) of the Fall 2012 issue, and are raising $3,000 to subsidize production. Photography, content, management, and editing for the magazine will be donated. Magazines will be sold at meetups and online to cover printing costs and provide seed money for future issues. They will also be available for free in select spots around Indianapolis. The magazine will be 100+ pages, full color on 9.5x13" on matte paper.
Meanwhile, our inaugural (digital) issue has received over 25,000 hits since we debuted in February and made the featured Style magazine section on Issuu.com!
Even as you're reading this, we are hard at work finalizing the million little details of our Fall Issue. We're excited to be creating another fantastic installment, filled with great articles and beautiful images. Thank you for being a part of Pattern and helping make this project a tremendous success!
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