Project image
)}
$2,394
pledged of $20,000pledged of $20,000 goal
55
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, June 1 2017 11:00 PM UTC +00:00
$2,394
pledged of $20,000pledged of $20,000 goal
55
backers
Funding Unsuccessful
The project's funding goal was not reached on Thu, June 1 2017 11:00 PM UTC +00:00

What is a prototype?

A prototype is a preliminary model of something. Projects that offer physical products need to show backers documentation of a working prototype. This gallery features photos, videos, and other visual documentation that will give backers a sense of what’s been accomplished so far and what’s left to do. Though the development process can vary for each project, these are the stages we typically see:

Proof of Concept

Explorations that test ideas and functionality.

Functional Prototype

Demonstrates the functionality of the final product, but looks different.

Appearance Prototype

Looks like the final product, but is not functional.

Design Prototype

Appearance and function match the final product, but is made with different manufacturing methods.

Production Prototype

Appearance, function, and manufacturing methods match the final product.

853981ce7b822af7aaf30109a1c8022e h264 high.jpg?ixlib=rb 2.1

Prototype Gallery

These photos and videos provide a detailed look at this project’s development.

About

WEBSITE: thestudyapp.co

FACEBOOK: facebook.com/peepmobile

INSTAGRAM: instagram.com/peep_mobile

TWITTER: twitter.com/peep_mobile

LINKEDIN: linkedin.com/company/the-study-app

Peep: The Study App is a mobile app (in development) designed to enhance overall productivity amongst college students. Distractions are shown to decrease productivity by up to 40%. 86% of students own a smartphone, and 95% of them find themselves to be distracted by social media. College students are continuously bombarded with distractions due to hyper-connectivity, and also find it difficult to retrieve immediate academic assistance. Both of these problems hinder productivity for college students. Peep will help mend both of these problems by incorporating intrinsic motivation with productivity sessions and scores tailored to the students’ needs. Student’s will be able to compete, compare, track, and gage their personal productivity. Peep will also leverage geofenced course and professor tags to initiate one-on-one interaction between students for more immediate academic assistance.

Peep consists of a team of extremely talented and driven individuals. At least three of our seven team members have explored multiple entrepreneurial ventures before the age of 21 years old, all while being enrolled in school full-time and working part-time jobs. Amongst our founders, CTO, media production team, and marketing team, our skillset as a company stretches all across the board. We have established long-lasting relationships with several faculty members at Xavier University and serial entrepreneurs in the Greater Cincinnati Area.

We have a very strong and consistent social media presence, which adheres to our target market. We made a unique strategic marketing decision to build a large social following before our app is fully developed in order to build awareness and heighten anticipation. Given the fact that college students are hyper-connected via social media, we believe that having this social media presence is essential to gaining traction fairly quickly; we intend to hit the ground running from launch. Our newsletter subscription list consists of over 1,100 unique emails, which is used to keep our supporters updated and engaged. Our website is on pace to receive over 1,000 views in the month of May; before our app has even been launched! Not to mention, we haven’t even boosted any of our content via Facebook or Instagram yet.

As of February 12, 2017, we have a working prototype which consists of screenshots of every possible outcome within our app navigation. We also have a partially developed alpha model, which is rapidly being updated. We have also secured office space in Xavier University’s Center for Innovation for the months to come.

Our marketing strategy is unique, as we will be penetrating specific university markets individually and in a geographically calculated manner. We will make connections at each university through social media, and establish students who are opinion leaders on campus as possible public relations representatives. We will also market through the faculty downwards by initiating our Professor Brand Manager Program: where the professors are our advocates, thus conveying our message to their potentially hundreds of students per course section. We will be making campus tours to set up informational booths, various events, and giveaways for students as we scale to further our awareness as well.

Risks and challenges

Risks Associated in All Future Marketing and Business Operations:

1. Three Phase University Marketing Plan
The intention of creating and conducting a variety of unique marketing and public relations campaigns is to increase large-scale social media exposure and establish campus-wide networks. One of the key issues Peep faces is growing in a controlled and time-sensitive manner without creating geographical gaps in active user populations. Promoting our application through several social media networks is one way of gaining a geographically diverse user base; however, if there is not a significant amount of geographically concentrated users on each specific campus that Peep is exposed to, this could cause new users to become inactive quickly. Inactivity and/or abandonment of our application could be a result of the possible level of frustration produced by the user’s inability to connect with other users due to the lack of enough users. In other words, Peep is a traction based, and Peep relies on the amount traction it has to grow. Because of this, we must take each campus by storm individually by focusing the majority of our marketing resources on one university at a time. These are the risks associated with our Three Phase Institution Penetration Plan.

It is our goal to run these marketing campaigns, and overall, manage the development process of our application in the most smooth and streamline method possible. Raising awareness while carrying out our daily business operations will be a challenge, given our current amount of resources. This is why we will discuss the specific materials and resources we will need in order to carry out each task leading up to launch, as well as some tasks after launch.

2. Professor Brand Manager Program
In executing our process for acquiring loyal Professor Brand Managers to advocate for and promote Peep, we face a few risks. As a startup, we have very limited resources and very limited time. The bulk of the workload for our entire company lies on the backs of just two co-founders. That being said, the time that the two co-founders are spending building this company must be calculated and carefully budgeted. If we ration a significant amount of our time towards creating and managing this Professor Brand Manager Program, we are running the risk of spreading ourselves too thin for all of the various other projects that are essential for the development of our business. It will be difficult to head all of these projects at once, even though we feel that we must head all of them ourselves, in order for our infiltration of the market to be smooth, seamless, and effective. This campaign is ongoing, and our method for conducting this campaign should allow for enough time to fulfill all of our other business operations. Time management is key and the less calculated this approach is, the more we are choosing to wager on pursuing this campaign.

3. App Development
As the app development process is quite long and tedious in order for us to make everything right for our users on the front-end and back-end parts, including iOS and Android versions of our app, there are risks associated. Building so much awareness before the launch of our app is risky because our loyal supporters could become impatient and stop supporting us. It is essential for us to keep our loyal supporters engaged and continuously update them on the development process, which is why our posts on Instagram, Facebook, and Twitter tell a story. We also keep our supporters engaged by sending out routine biweekly or monthly newsletters on recent company developments.

We also realize that our developers could become overwhelmed by the workload they are responsible for, thus forcing us to possibly find additional help to speed up the process and assist in addressing all of the possible intricate details needed to be worked out upon development (minor aesthetic adjustments, bug fixes, algorithmics, etc.) We have a very organized routine and structured approach to our development process and will continue to stay on top of it.

4.Kickstarter Campaign
Much like the risks associated with pursuing the Professor Brand Manager Program, the risk associated with the Kickstarter campaign is that we will be wagering a massive amount of our limited and valuable time in conducting this campaign. With the way that Kickstarter works, it is a bit of a gamble to begin with. You cannot lose much money from launching a failed Kickstarter campaign (other than paying videographers to create your launch video, etc.), but you can lose your time.

Kickstarter allows you to create a funding goal that must be met before the campaign ends. The most ideal campaign length is thirty days, but if you do not reach your goal by the end of that thirty day period, you do not receive any of the money that was pledged to you. Investing our time into a failed Kickstarter campaign will quite obviously put us behind schedule on our timeline as well.

5. Beta Test Group Establishment
In executing our process for acquiring loyal Professor Brand Managers to advocate for and promote Peep, we face a few risks. As a startup, we have very limited resources and very limited time. The bulk of the workload for our entire company lies on the backs of just two co-founders. That being said, the time that the two co-founders are spending building this company must be calculated and carefully budgeted. If we ration a significant amount of our time towards creating and managing this Professor Brand Manager Program, we are running the risk of spreading ourselves too thin for all of the various other projects that are essential for the development of our business. It will be difficult to head all of these projects at once, even though we feel that we must head all of them ourselves, in order for our infiltration of the market to be smooth, seamless, and effective. This campaign is ongoing, and our method for conducting this campaign should allow for enough time to fulfill all of our other business operations. Time management is key and the less calculated this approach is, the more we are choosing to wager on pursuing this campaign.

Learn about accountability on Kickstarter

Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge US$ 1 or more About US$ 1.00

    Thank You Email

    Thank you for your contributions!

    Less
    Estimated delivery
    4 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Select this reward

    Pledge US$ 5 or more About US$ 5

    Personalized Thank You

    A personalized thank you email from a member of our team!

    Less
    Estimated delivery
    16 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Select this reward

    Pledge US$ 10 or more About US$ 10

    Peep Sticker

    Personalized, handwritten thank you LETTER with a Peep sticker (U.S. only)!

    Less
    Estimated delivery
    Ships to Only United States
    Limited 9 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge US$ 25 or more About US$ 25

    T-Shirt and Sticker

    Your very own Peep T-shirt! (U.S. only)

    Less
    Estimated delivery
    Ships to Only United States
    Limited 9 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge US$ 40 or more About US$ 40

    T-Shirt & Beta Access

    Get an inside look at Peep before it hits the app store! Includes a t-shirt and a sticker.

    Less
    Estimated delivery
    Ships to Only United States
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Select this reward

    Pledge US$ 50 or more About US$ 50

    Insiders Club (iOS only)

    Receive detailed updates of app development, our personal lives, feature you in our app credits, earn a place in our Kickstarter Hall of Fame, and we will acknowledge your feedback on the app idea itself. Includes a t-shirt and a sticker.

    Less
    Estimated delivery
    Limited 3 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge US$ 100 or more About US$ 100

    Peep Portable Vault Charger

    Vault charger with LED flashlight and Peep logo on it. Includes a t-shirt and a sticker.

    Less
    Estimated delivery
    Ships to Only United States
    Limited 3 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge US$ 500 or more About US$ 500

    30 Min Google Hangout & All of the Above

    30 minute hangout with the founders and all rewards from above.

    Less
    Estimated delivery
    Ships to Only United States
    Limited 2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Select this reward

    Pledge US$ 1,000 or more About US$ 1,000

    1 Hr Google Hangout & All of the Above

    1 hour hangout with the founders and all rewards from above.

    Less
    Estimated delivery
    Ships to Only United States
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge US$ 5,000 or more About US$ 5,000

    All Expense Paid Trip to Cincinnati!

    We will fly you in from wherever you are in the U.S. to Cincinnati, Ohio for an all inclusive stay with your choice to stay at a luxury hotel or on a college apartment futon. The Peep team will take you out for a night at Jeff Ruby's Steakhouse to hang out and get to know each other. We will also give a tour of Cincinnati, Xavier University, and University of Cincinnati's campuses, and much more.

    Less
    Estimated delivery
    Limited 0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (30 days)