Share this project

Done

Share this project

Done
SmartPlate is the world's first intelligent plate that instantly analyzes everything you eat. Let's make manual entry history!
SmartPlate is the world's first intelligent plate that instantly analyzes everything you eat. Let's make manual entry history!
SmartPlate is the world's first intelligent plate that instantly analyzes everything you eat. Let's make manual entry history!
576 backers pledged $110,872 to help bring this project to life.

About this project

SmartPlate: Instantly analyze everything you eat! project video thumbnail
Replay with sound
Play with
sound

SmartPlate: Instantly analyze everything you eat!

$110,872

576

Risks and challenges

Let's face it, manufacturing is a hard nut to crack, and we know this. For this reason, we've commissioned Dragon Innovation (the same people who brought you Pebble on time) to handle our order fulfilment, manufacturing and distribution.

Learn about accountability on Kickstarter

FAQ

  • SmartPlate by Fitly is the world’s first Wi-Fi and Bluetooth-enabled device that instantly tracks and analyzes everything you eat, so you never have to enter anything manually again!

    Last updated:
  • SmartPlate is equipped with 3 mini-cameras (e.g. like the ones currently used in smartphones) and uses advanced object recognition to identify everything sitting on its surface. It also comes with super accurate weight sensors which enable it to weigh up to three pounds of food at once. It then combines both the image and the weight, and sends this information to the USDA's database of over 8,000 household foods (plus another database where we host over 300,000 sku's and over 100,000 restaurant meals) for analysis.

    It does all this in less than a few seconds.

    Last updated:
  • SmartPlate's technology is science-backed and has been developed to help people who want or need to improve their performance, manage weight, and manage special dietary regimens.

    Last updated:
  • Summer 2016

    Last updated:
  • Fitly is a two-time Digital Health award winner, University City Science Center-backed and DreamIt Health alumni, with a proven track record for vetted technological innovation.

    Last updated:
  • Our algorithms are currently being trained to read things like mixed salads, rice pilaf, spaggetti with sauce and meatballs. In fact, she (she's a she: ) already knows the difference between white pasta with sauce and whole wheat pasta with sauce!
    It will also get smarter over time as more people start to use it, it'll start learning the subtle nuances between more complex mixes of food.

    Also, in the case where she is uncertain of what it sees, she will take an educated guess and will give you options to select from if she is incorrect This approach will help her get smarter and you will play a major role in helping us build the largest food database on the planet - for the planet.

    Last updated:
  • SmartPlate is water resistant. It is designed with non-stick, BPA free, and heat resistant plastic that can easily be rinsed, and air dried right on its water resistant charger, which sits next to your sink. This makes it easy for you to reuse the SmartPlate each time you walk in the kitchen : )

    Last updated:
  • SmartPlate comes with an accompanying Android or iOS app which uses the same food recognition technology as the plate. However, it will not be as accurate as the plate due to the absence of the load sensors. This solution will be reasonably effective for anyone who eats out up to 5X per week. Just open the SmartPlate app, snap a picture of your dinner or lunch, and we'll match your meal to over 100,000 restaurant dishes currently in our database. Easy peasy!

    Last updated:
  • SmartPlate 30 Day Satisfaction Guaranteed Return Policy

    If you are unsatisfied with your purchase from SmartPlate for any reason, you have 30 days from the date of purchase to request a full refund. To qualify for a refund, all the following conditions must be met:
    1. A Return Merchandise Authorization (RMA) must be requested from our customer service team within 30 days of your purchase date. To request an RMA, email support@fitly.com
    2. Returned product(s) must be in good physical condition (not physically broken or damaged). All accessories originally included with your purchase must be included with your return.
    3. The RMA number must be included along with your returned product.
    4. Additional terms and conditions:
    a. Products ordered in November and December can be returned through January 31 of the following year (or 30 days – whichever is longer).
    b. Shipping and handling charges, giftwrap fees, and taxes paid (e.g., state, customs, VAT) are not refundable.
    c. You are responsible for and must prepay all shipping charges and you shall assume all risk of loss or damage to the Product while in transit to SmartPlate.
    d. If you return Product to SmartPlate (a) without an RMA from SmartPlate or (b) without all parts included in the original package, SmartPlate retains the right to either refuse delivery of such return or charge you a restocking fee of 15% of the original price of the product or the retail value of the missing accessories, whichever is higher.
    e. Refunds will be processed and paid within 2 weeks of SmartPlate’s receipt of Product.

    Last updated:
  • One Year Limited Product Warranty

    Fitly, Inc. warrants to the original purchaser that your SmartPlate electronic device (the "Product") shall be free from defects in materials and workmanship under normal use for a period of one (1) year from the date of purchase.
    Fitly does not warrant that the operation of the Product will be uninterrupted or error-free. Fitly is not responsible for damage arising from failure to follow instructions relating to the Product's use.
    This Limited Warranty does not cover software embedded in the Product and the services provided by Fitly to owners of the Product. Refer to the license agreement accompanying the software and the Fitly services terms of use for details of your rights with respect to their use.
    Remedies
    If a hardware defect arises and a valid claim is received by Fitly within the Warranty Period, Fitly will, at its option and to the extent permitted by law, either (1) repair the Product at no charge, using new or refurbished replacement parts or (2) replace the Product with a new or refurbished Product. In the event of a defect, to the extent permitted by law, these are your sole and exclusive remedies. Shipping and handling charges may apply except where prohibited by applicable law. This Limited Warranty is valid only in the jurisdictions where the Products are sold by Fitly itself or through its authorized reseller or agent, and is valid to the extent permitted by the applicable laws of such jurisdictions. Any replacement hardware product will be warranted for the remainder of the original warranty period or thirty (30) days, whichever is longer, or for any additional period of time that may be applicable in your jurisdiction.
    How to Obtain Warranty Service
    To obtain warranty service, you must deliver the Product, in either its original packaging or packaging providing an equal degree of protection, to the address specified by Fitly. In accordance with applicable law, Fitly may require that you furnish proof of purchase details and/or comply with registration requirements before receiving warranty service. It is your responsibility to backup any data, software, or other materials you may have stored or preserved on the Product. It is likely that such data, software, or other materials will be lost or reformatted during service, and Fitly will not be responsible for any such damage or loss.
    Exclusions and Limitations
    This Limited Warranty applies only to the Product manufactured by or for Fitly that can be identified by the "SmartPlate" trademark, trade name, or logo affixed to it. The Limited Warranty does not apply to any (a) SmartPlate products and services other than the Product, (b) non-SmartPlate hardware product, (c) consumables (such as batteries), or (d) software, even if packaged or sold with the Product or embedded in the Product.
    This warranty does not apply to a Product or part of the Product that has been altered or modified (e.g., to alter functionality or capability) by anyone who is not a representative of Fitly or if the Product is inserted or installed in a casing not provided by Fitly. In addition, this Limited Warranty does not apply: (a) to damage caused by use with non-SmartPlate products; (b) to damage caused by accident, abuse, misuse, flood, fire, earthquake or other external causes; (c) to damage caused by operating the Product outside the permitted or intended uses described by Fitly or with improper voltage or power supply; or (d) to damage caused by service (including upgrades and expansions) performed by anyone who is not a representative of Fitly. Recovery and reinstallation of software programs and user data are not covered under this Limited Warranty.
    No Fitly reseller, agent, or employee is authorized to make any modification, extension, or addition to this Limited Warranty. If any term is held to be illegal or unenforceable, the legality or enforceability of the remaining terms shall not be affected or impaired.
    Implied Warranties
    EXCEPT TO THE EXTENT PROHIBITED BY APPLICABLE LAW, ALL IMPLIED WARRANTIES (INCLUDING WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE) SHALL BE LIMITED IN DURATION TO THE DURATION OF THIS LIMITED WARRANTY. Some jurisdictions do not allow limitations on the duration of an implied warranty, so the above limitation may not apply to you.
    Limitation of Damages
    EXCEPT TO THE EXTENT PROHIBITED BY APPLICABLE LAW, FITLY SHALL NOT BE LIABLE FOR ANY INCIDENTAL, INDIRECT, SPECIAL, OR CONSEQUENTIAL DAMAGES, INCLUDING BUT NOT LIMITED TO LOSS OF PROFITS, REVENUE OR DATA, RESULTING FROM ANY BREACH OF EXPRESS OR IMPLIED WARRANTY OR CONDITION, OR UNDER ANY OTHER LEGAL THEORY, EVEN IF FITLY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. Some jurisdictions do not allow the exclusion or limitation of special, indirect, incidental or consequential damages, so the above limitation or exclusion may not apply to you.
    Governing Law
    This Limited Warranty shall be governed by the laws of the State of California, USA, without giving effect to any conflict of laws principles that may provide the application of the law of another jurisdiction.
    National Statutory Rights
    Consumers in some jurisdictions may have legal rights under applicable national legislation governing the sale of consumer goods, including, without limitation, national laws implementing EC Directive 99/44. These rights are not affected by the warranties in this Limited Warranty.

    Last updated:

Support this project

  1. Reward no longer available

    Pledge $1 or more About $1.00

    BIG THANK YOU for your support and helping us make the world smarter. We will keep you updated on our progress, and we will tweet you a thank you on Twitter. Please be sure to leave us your Twitter account information.

    Less
    Estimated delivery
    Reward no longer available 28 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  2. Reward no longer available

    Pledge $35 or more About $35

    LIMITED EDITION: SmartPlate Supporter T-Shirt

    *Shipping costs outside the USA will vary based on shipping address.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 3 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  3. Reward no longer available

    Pledge $89 or more About $89

    MOTHER'S DAY SPECIAL: SMARTPLATE + PORTABLE LID: Your choice of one SmartPlate in any of the three colors + Portable/Microwavable Lid. Regular retail price will be $229.

    *Shipping costs outside the USA will vary based on shipping address.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 21 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  4. Select this reward

    Pledge $99 or more About $99

    SUPER EARLY BIRD: Your choice of one SmartPlate in any of the three colors. Regular retail price will be $199.

    *Shipping costs outside the USA will vary based on shipping address.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 225 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  5. Select this reward

    Pledge $99 or more About $99

    EARLY BIRD: Your choice of one SmartPlate in any of the three colors. Regular retail price will be $199.

    Savings of $100!

    *Shipping costs outside the USA will vary based on shipping address.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 61 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  6. Reward no longer available

    Pledge $129 or more About $129

    EARLY BIRD: Your choice of one SmartPlate in any of the three colors. Regular retail price will be $199.

    *Shipping costs outside the USA will vary based on shipping address.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  7. Select this reward

    Pledge $129 or more About $129

    SUPER EARLY BIRD + PORTABLE LID: Your choice of one SmartPlate in any of the three colors. Regular retail price will be $229.

    *Shipping costs outside the USA will vary based on shipping address.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 109 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  8. Select this reward

    Pledge $129 or more About $129

    HOMESTRETCH SPECIAL, 60% OFF!

    Total Retail Value = $319, Total Savings = $190

    SMARTPLATE + ONE-YEAR SUBSCRIPTION TO PREMIUM APP

    Premium App features:
    - Personal coaching/support from our nutrition experts
    - Personalized meal planner & shopping list, to achieve personalized health & fitness goals
    - Access to thousands of exclusive recipes
    - Access to our global online community and share your user experience
    - Track, analyze and journal all your meals instantly

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  9. Reward no longer available

    Pledge $149 or more About $149

    SMARTPLATE + PORTABLE LID: Your choice of one SmartPlate in any of the three colors + Portable/Microwavable Lid. Regular retail price will be $229.

    *Shipping costs outside the USA will vary based on shipping address.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 14 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  10. Select this reward

    Pledge $175 or more About $175

    TWO PLATES: Your choice of TWO SmartPlates in any of the three colors. Regular retail price will be $398.

    *Shipping costs outside the USA will vary based on shipping address.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 16 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  11. Select this reward

    Pledge $179 or more About $179

    EARLY RECEIVER + SMARTPLATE + PORTABLE LID: Ships Early! Be the first to receive a SmartPlate in any of the three colors + portable/microwavable lid. Regular retail price will be $229

    *Shipping costs outside the USA will vary based on shipping address.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 8 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  12. Select this reward

    Pledge $179 or more About $179

    FATHER'S DAY SPECIAL, 49% OFF!

    Total Retail Value = $349, Total Savings = $170

    SMARTPLATE + PORTABLE LID + ONE-YEAR SUBSCRIPTION TO PREMIUM APP

    Premium App features:
    - Personal coaching/support from our nutrition experts
    - Personalized meal planner & shopping list, to achieve personalized health & fitness goals
    - Access to thousands of exclusive recipes
    - Access to our global online community and share your user experience
    - Track, analyze and journal all your meals instantly

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  13. Select this reward

    Pledge $199 or more About $199

    TWO SMARTPLATES + TWO PORTABLE LIDS in any color of your choosing.

    Total Saving of $199.

    *Shipping costs outside the USA will vary based on shipping address.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 37 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  14. Select this reward

    Pledge $375 or more About $375

    FAMILY PACK: Your choice of FOUR SmartPlates + FOUR PORTABLE LIDS in any of the three colors. Regular retail price will be $916.

    *Shipping costs outside the USA will vary based on shipping address.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 9 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  15. Select this reward

    Pledge $399 or more About $399

    EARLY BETA TESTER: Get SmartPlate Super Early and give us feedback! Your input will have a direct impact on the development, features and functionality of SmartPlate v1.

    *Shipping costs outside the USA will vary based on shipping address.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Limited 2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  16. Reward no longer available

    Pledge $399 or more About $399

    LOVE BIRDS' SPECIAL: Your choice of TWO SMARTPLATES + TWO PORTABLE LIDS in any of the three colors. Regular retail price will be $229/plate.

    *Shipping costs outside the USA will vary based on shipping address.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    Reward no longer available 1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  17. Select this reward

    Pledge $999 or more About $999

    RESEARCH KIT: SmartPlate Research Kit with direct access to our hardware (BLE) and SDK + 1 SMARTPLATE (Any Color) + 1 Portable Lid + Early Delivery.

    *Shipping costs outside the USA will vary based on shipping address.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    0 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  18. Select this reward

    Pledge $5,000 or more About $5,000

    RESELLER SPECIAL: 10 X 3 SmartPlates + PORTABLE LIDS in any of the three colors of your choosing. Regular retail price is $230 per SmartPlate and Lid. Total savings of $1900!

    *Shipping costs outside the USA will vary based on shipping address.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    2 backers
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  19. Select this reward

    Pledge $7,500 or more About $7,500

    SOCIAL ENTERPRISE SPECIAL: 10 X 10 SmartPlates (IN ANY TEN COLORS OF YOUR CHOICE)

    *Shipping costs outside the USA will vary based on shipping address.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.
  20. Select this reward

    Pledge $9,500 or more About $9,500

    PARTNER SPECIAL: 10 X 5 SmartPlates (IN ANY OF THE FIVE COLORS) + PORTABLE LIDS + PRIVATE DINNER WITH OUR FOUNDER AT 5 STAR RESTAURANT OF YOUR CHOICE HERE IN PHILADELPHIA, PA USA

    *Shipping costs outside the USA will vary based on shipping address.

    Less
    Estimated delivery
    Ships to Anywhere in the world
    1 backer
    $
    Kickstarter is not a store.

    It's a way to bring creative projects to life.

    Learn more about accountability.

Funding period

- (49 days)