About this project
Nov 26th, 2014
You all are so awesome! We are grateful to our 330+ backers/founders for your support. This is all because of you that Go Brain can bring a growth mindset book into reality. We'll be keeping you up to date during our self-publishing journey these next few months.
The campaign is now over and this page is frozen. If you're still interested in ordering the book, head over to www.gobrain.com. Check out what the growth mindset is and find updated resources.
Smiles,Go Brain Team
Children learn best through stories. What if a children's storybook was based on science and designed to inspire them to learn? I'm Carol! In my field of study, I've been researching how people learn. How do people become smarter and allow their brain to grow? "Growth Mindset" is the belief that you can learn anything with effort. I want to share this story with children all around the world to show them what it’s like to cultivate a growth mindset.
I’ve written a children’s storybook based on science called Making a Splash. It's a story about two siblings, Lisa and Johnny, and how they differ in their attitudes towards learning. I’m applying the research from developmental psychology into this story. I’ve paired up with an amazing illustrator, Jason Pastrana, who has brought the story to life.
The fundamental message is that it’s not about how smart you are; it’s about how smart you can become. When your children are confronted with tough decisions, I hope the book’s message will encourage your children to view it as an opportunity to grow and not be afraid to fail. This book is about more than just improving their grades. It's a way for you as a parent to interact and communicate with your child. Having a growth mindset is one of the most important gifts you can give your child.
This is a shift in the way people think about education. It's no longer about rote memorization. Growth mindset is a powerful path to encourage exploration and self-discovery. If we as a society can embrace struggles and mistakes as the path to learning, we can unlock the global human potential.
Also seen in:
~Let’s kickstart this movement to inspire people all around the world to have a growth mindset. ~
Visit our website at www.gobrain.com
Stanford researcher Dr. Carol Dweck has been studying motivation and perseverance since the 1960s. She found that children fall into one of two categories: Fixed and Growth.
Some children have what psychologists call a Fixed Mindset. They think they only have a fixed amount of intelligence. When they try something new and fail, they’re embarrassed because they think it proves they aren’t smart enough. So if Johnny tries and fails a math exam, he’ll say “I’m can’t do this, I suck at math!” and just try to avoid math. This of course is the surest way to never become good at math.
Other children have a growth mindset. They realize that it’s not about how smart you are today, but about how smart you can become. They value learning over looking smart. These kids understand that even geniuses must work hard. When Lisa fails a math exam the first time, she realizes that she can’t do this yet. That with effort, over time she’ll get smarter. So she tries again.
People are held back more due to their mindset than their actual capability. In a study, 90% of children with a growth mindset were willing to try new challenging things. They also showed a 30% improvement between their first and second test score. Meanwhile, students primed for a fixed mindset actually regressed and scored 20% lower on their second test. But the good news is that anyone can unfix a fixed mindset.
How do we get our children to have a growth mindset? Well, lecturing children about perseverance doesn’t work. Instead I keep finding that the best way to learn is through stories and examples. So I spent the past year figuring out methods to encourage the growth mindset. Through conversations with Dr. Dweck and a lot of interviews with other psychologists, educators, parents and children, I’m applying what research I found into a children’s book called Making a Splash.
"If you think you can or you think you can't, you're probably right."-Henry Ford
Lisa and Johnny are siblings who spend a summer at the pool. They have to wear floaties since they can’t swim. So they sign up for swim class together. Read along as Lisa and Johnny go on their journey through learning to swim.
They both encounter successes and setbacks along the way. Their different mindsets show how they handle these situations. The result is drastically different!
Here are a few of the beautiful illustrations:
The back of the book has questions and activities to encourage discussions for families.
What inspired the book?
A couple years ago, I was looking for a children’s book to read to my niece. I searched the libraries and bookstores but found very few books encouraging the growth mindset. So I decided to write one myself.
I wanted to write a modern children’s book which showed children in situations they would actually experience. The fact that the characters were siblings allowed for different opinions and reactions to situations so the books would have more layers than a simple story. It also ensured that the stories would appeal equally to girls and boys. Johnny and Lisa’s first adventure is learning to swim!
The book will be high quality hardcover book (8x11 inch dimension). You'll get 32 full color pages on matte paper bounded by a laminated+UV cover. To make the minimum order of 1000 copies, I need you.
You'll get a storybook that introduces Lisa and Johnny. In addition there will be a parent’s guide with exercises, questions and additional materials.
We have an almost completed version of the story and illustrations. Most of the funds will be production costs.
Breakdown of budget
Editor for copywriting
Book layout design
Obtaining ISBN numbers, registration fees and costs associated with getting listed in online bookstores
Production of the books
Shipping and packing supplies
Plus you'll get to be a part of the adventure of a first time author.
*Carol Dweck’s Growth Mindset Book on Amazon.
*Khan Academy’s You Can Learn Anything Campaign
*List of Growth Mindset Children’s and Adult Books to inspire you. Add more books to the list!
Risks and challenges
I’ve spent the last few months learning everything I can about writing, publishing and printing. There’s a manufacturer lined up so they’re ready to print our order.
1. Making the book
The writing and final artwork is almost completed. I've hired an editor to help with final wording and layout design. I’ve talked with several Kickstarter authors about the process as well as other children's book authors about their experience. I hope you’ll love every single page of the book as much as I've loved making them.
2. Printing the book
The printing and manufacturing is scheduled to take about 1 month. They will send me a sample version for my approval. Once that’s approved, we are going into manufacturing. Since the storybook is industry standard, I don't foresee production problems being an issue. This is also the point when I send out the e-book.
3. Shipping the book
Shipping is expensive. But we have a manufacturing engineer inspecting the line. We’re lining up a team of volunteers who will be the assembly line. We’re looking forward to getting them packaged and into your hands. I’m also looking into shipping the books with Amazon and using their third party fulfillment services as a backup plan if the quantity is overwhelming. If there are delays in shipping I’ll keep everyone posted.
I’m very committed to making this all happen! Feel free to ask questions or share your ideas on what you would like to see more of during the campaign. We would love to hear from you!
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