What is Underfuse+?
Previous versions of Underfuse did a great job of holding your iPhone as well as your mp3 player, keys, and cards but recently LARGE format smartphones made by Samsung, HTC, LG, and Google have become increasingly popular and people are looking for an easy way to carry them while working out. Underfuse+ will allow you to easily carry any of the leading large format phones as well as other large items.
Keeping your smartphone close by when exercising forces you to use a variety of sub-optimal solutions... you can use a bulky armband, hold onto your phone, stuff it into your sweaty waistband, or have it bounce around in your oversized shorts pocket. Clothing companies have tried to make apparel with pockets for your belongings but they are never in the right place or don't fit the ever-changing form of the phone. Underfuse+ offers a solution that allows you to effectively carry your LARGE format smartphone with clothing that doesn't offer a solution or with clothing you already own.
How does it work?
Underfuse is a performance pocket joined to a special woven fabric infused with polyurethane adhesive. The adhesive is specially formulated to bond to your favorite workout gear with a regular household iron and durable enough to last the life of the item to which you are attaching it.
Will my phone fit?
Below is a list of just some of the phones that fit into Underfuse+. If you don't see a model listed below, send us a message and we will check to see if the phone will fit!
- Blackberry Z10
- Google Nexus 4
- HTC DROID Incredible
- HTC Legend
- HTC EVO 4G
- HTC One X
- HTC One
- iPhone 3G, 3GS (with large cases, i.e. Otter Commuter)
- iPhone 4, 4S (with large cases, i.e. Otter Commuter)
- iPhone 5 (with large cases, i.e. Otter Commuter)
- Motorola Razr HD
- Motorola Razr i
- Motorola Moto X
- Nikia Lumia series
- Samsung Galaxy S3
- Samsung Galaxy S4
- Samsung Epic 4G
Underfuse has been out in the world for over a year. This has helped us learn a lot about how people use the product and informed the decisions we made when creating Underfuse+. Here are some insights gained from a survey we sent out to our customers.
"This is my favorite solution" - Sharon Vaknin, Cnet
"Finally, there's a good solution: Underfuse" - Brit Morin, Brit + Co
Underfuse is a small but growing company which was formed thanks to a successful Kickstarter campain in January 2012 by Tal Cohen. Underfuse aims to enable people to seamlessly integrate technology into their active lives.
See how Underfuse was launched and to learn a little bit more about the product here.
Risks and challenges
The risks and challenges of a project like this lie mainly in the manufacturing and fulfillment aspects. Fortunately I have already navigated a successful Kickstarter campaign and realize the potential risks and delays associated with launching a new product. The previous Kickstarter campaign was fulfilled less than 1 month after the intended delivery date and without any customer complaints or return requests. Since then we have only continued to strengthen our relationships with suppliers and streamlined the supply chain. We are confident in our ability to deliver a top quality product on time per our project goals.Learn about accountability on Kickstarter
- (31 days)