What is INHALE-EXHALE?
Created by Kim Engstrom of KE Counseling, Stress Coach and Family Communication Specialist and the Inhale-Exhale Team, without whom this project would not be coming to life!
Inhale-Exhale: This mini magazine for stress-less families exists to increase peace of mind, affinity, and connection among the members of your family. This is especially important in an increasingly fearful, disjointed, and isolated world.
Today, parents have ample reason to stress over the well-being of their children. From common occurrences such as online bullying to tragedies such as school shootings, parents’ anxiety and stress over keeping their children safe is arguably at an all-time high. These stressors are also being felt by our children. According to the US Department of Health and Human Services, one in five adolescents has had a serious mental health disorder at some point in their life. In fact, problems with mental health often start early in life, with symptoms exhibiting as early as age 14. It is clear that the progress of technology and the evolution of modern families create a landscape that has so far been unnavigated.
Enter Inhale-Exhale. This zine is designed to ease tension by sharing tips from certified professionals, family enthusiasts and parents and kids themselves. Our focus is on mindfulness, awareness, and community-building. Our promise is that parents will feel increased confidence and connectedness, and young people will feel validated, empowered and inspired in their lives. Finally, every reader will take away skills to communicate powerfully, and tackle the stressors in their lives, leaving with a sense of comfort and support that they are not alone.
This zine is a place for families to find connection, relatedness, and possibility for the future!
ALL STATS ARE FROM THE US DEPARTMENT OF HEALTH AND HUMAN SERVICES HHS.GOV OFFICE OF ADOLESCENT HEALTH
What Will The Funds Support?
Your pledge will cover the cost of printing and publishing 500 copies of the first issue. The zine will be provided at no cost to two local communities, and additional funding would contribute to providing issues to a larger service area and additional distribution locations. Future issues would be created for Teen (high school) and Young Adult (college campus) readership.
The Specifics (aka What's the Actual Budget Estimate?)
- $375 printing cost (.75 an issue targeted print cost in black and white with color cover- printing estimates still being obtained) additional copies less per issue
- Additional funding beyond our goal will allow greater distribution in the tri-state area and beyond, and for the creation of a professional layout and design template for future issues! See more in our future plans!
Where Will it Be Distributed?
The geographic region will include Kennett Square, Unionville, Philadelphia (Center City, with a possible focus on low-income neighborhoods). Markets being currently considered for additional distribution are: South Jersey, Pittsburgh (University of Pittsburgh), New Bern and Raleigh NC.
Coffee shops, family restaurants, community centers, YMCA, city fitness, public and school Libraries, independent bookstores, neighborhood grocery markets, church after school programs, school guidance offices, pediatric offices, specialized schools (potential partnership with a local charter, friends, or specialized schools)
What Are the Future Plans?
- Quarterly publication is intended for 2019 with an outreach of 500-2000 families.
- National distribution is in forecast planning for 2020 with an intended audience of 5000-50,000+
- Teen and Young Adult versions are in the planning stages for Fall 2019.
- Weekly parent call-in line designed as a connection and advice platform. Parents will be able to call in on various topics, share their concerns and get valuable feedback and support.
- Continuing to explore local and national sources for sponsorship, contribution and backing.
- A digital online platform for parents and teens to interact with content and support
Risks and challenges
CHALLENGE: Since the intention of this first issue is primarily as a community outreach project, our major challenge is the cost of printing . Kim Engstrom would be the primary backer at this time and there are limited funds set aside to make this happen.
PLAN: Our outreach will only be as a big as the support from our backers. Everything is being managed to keep print and design costs as low as possible in favor of being able to have a greater distribution. All current team members are volunteering their time and efforts. We can continue to enroll team members that would be willing to work with us at no to low cost and could find sponsors to support our project that would be enrolled in our mission.
RISK: Although this first issue has gone through various levels of editing including parents, young adults, counselors, teen and family advocates and marketing professionals a possible breakdown is that the message and content we are creating does not get a positive response or is not received as intended. There would not be a direct way to collect or monitor feedback from readership since we are distributing for free and in various markets.
PLAN: Readers will be invited to give feedback via direct contact with Kim Engstrom. We are also considering offering an anonymous form of communication as well to allow readers to share openly. Future issues will consistently be monitored and reviewed. Continual efforts will be made to include diversity in contribution to content and edits.Learn about accountability on Kickstarter
- (30 days)