Arthur vs. Arthur
Arthur vs. Arthur
Epic American family business story. Portrays 2 conflicting business approaches. Within the same company & the same feuding family.
Epic American family business story. Portrays 2 conflicting business approaches. Within the same company & the same feuding family. Read more
About this project
We are raising funds towards the cost of producing a documentary film about the Demoulas Family of Lowell, MA and the Market Basket chain of grocery stores that the family has owned for generations. The story is one of an immigrant realization of the American dream combined with an epic family business feud worthy of a primetime television soap opera. The story is a metaphor for the tension between two starkly contrasting business models, facing off within the same company - within the same family.
Today there are over 70 Market Basket stores from Maine to Massachusetts and after a century of expansion, the family is now caught in an intergenerational family battle, the results of which will decide the fate of 1000’s of jobs . The outcome will define the legacy of this family business and possibly the fate of a particular way of doing business in America. This is a timeless story and it is also a story situated right in this political and economic moment.
How does a traditional family business evolve in a business climate dominated by pressure for short-term gains over long term sustainable growth? And what happens when the running of, and transformation of a business becomes a platform for retaliation against a family member?
The recent news portrays competing ways of doing business between two distinct factions of the Market Basket board; one that believes in an older style of business based on slow steady growth and valuing employees vs. a "newer" style based on duty to maximize shareholder value and drive costs out of the business. Sprinkle in some real family hatred (think Hatfields vs McCoys within the same family) and it's a compelling relevant story.
We have been working the story for about a year, securing sources, conducting research and interviews, and covering rallys. We have shot a fair amount of content. We have earned the trust of people on the inside of this story. They understand we are not interested in doing a hit job on one side or the other. We have invested our own time out of our passion to follow a good story. But order to tell a more 3-dimensional story - there is much more work to do. We need to do more research and real reporting. The research is especially challenging when you are dealing with the history of a subject and you need to find archival material. We have a talented crew that has worked together for years, but they need to be hired.
If you believe it’s important to understand what is at stake for the future of the American economy, and appreciate an inspiring but also contentious family business story, I ask you to considering contributing to this project. We will have rewards. Finally, we want you to know that We are honored by your faith and investment in our project and we will be good stewards of your trust."
Risks and challenges
#1-There are time sensitive things that are taking place right now with this story and we are working to capture as much as we can. The biggest risk is that won't have the resources to complete the film.
#2-Right now there appears to be two outcomes to the story and both will be compelling and relevant for years to come. However there could be an unknown outcome where the story appears to run out of steam.
#3-We are dealing with a story where new management and board has little interest in communicating.Learn about accountability on Kickstarter
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