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An effort to create a new, worldwide, custom black color.

Black.

It's everywhere. No color is as vast or extensive. It fills our lives. It's in our art, our science, our history, our religion, and our culture. Black has shaped our interests and sometimes even ourselves.  

I'm a graphic design student interested in the phenomena of black and its striking but powerful presence. The New Black. is a campaign to make a new, worldwide, custom black color that everyone and anyone can identify with, and play a part in its creation. It’ll embody everything black stands for, but at the same time make it new again. 

To create this new black, I’ll be working in conjunction with Pantone. Pantone generates color code formulas that are used all over the world to regulate and standardize official colors. With their help, I’ll be able to produce official swatches outlining the color’s formula and how to produce it. The New Black. will be unlike any of the preexisting black Pantone formulas, it will be a new shade, tint, and take on the color, that is otherwise thought to have no color.

Although black is thought to just be hex code #000000, or RGB 0/0/0; black encapsulates far more than just that, just as there are many many shades of "red" outside of just #ff0000. The funding will help produce the hex code of the color, as well as the RGB and CMYK values. So that the The New Black. will be able to exist within all print, screen, and web matter. Most importantly it will provide a Pantone Formula Ink "recipe" that will enable the color to manifest itself in practically any medium worldwide. So it can exist in paint, ink, plastic, ceramic, etc, etc.

Custom colors are made all the time, Coca Cola has their own red, UPS their own brown, and Tiffany Co. their own blue. But The New Black. will not be owned by a private corporation, it’ll be owned by us, for us all to use.

Colors are unlike anything else. They transcend language, have no geographic limitations, and are universal for us all to share. They don’t even have real definitions, but are as real and tangible as any one of us. They’ve existed far before us, and will continue to exist far after us.

In order to get the color creation process under way I need your help to back the project. I’m offering some pretty cool rewards to commemorate the color and I hope you’ll enjoy them. 

I’m a design student that wants to create the very first crowd-sourced custom color that’ll be used by anyone, anywhere, at anytime. The New Black. will embody everything black stands for but also make it new again.

@thenewblackcolor

In addition to creating The New Black., I'm commissioning a social media gallery where artists and designers can colaborate to celebrate the color. If any of your work resonates or deals with black and you'd like it to be featured publicly in the gallery, just comment @thenewblackcolor and we'll repost your photo to create the first crowd-sourced art space devoted solely to The New Black.

For additional information please visit:

thenewblackcolor.com

The Rewards

In helping me create The New Black. the rewards for funders are as follows:

$1 My sincerest heartfelt appreciation as well as iPhone and iPad wallpapers, and progress of the color's creation.

$12 One authentic 4" x 2.75" The New Black. color swatch printed on coated paper. Includes the color code formula breakdown. Signed and numbered.

A mockup of the color swatch.
A mockup of the color swatch.

$150 One authentic The New Black. color swatch. And one 17" x 25" screen printed poster in the The New Black. custom black ink. Signed and numbered.

A mockup of the poster.
A mockup of the poster.

$225 One authentic The New Black. color swatch. And one .5 L can of The New Black. custom black paint. Signed and numbered.

A mockup of the can.
A mockup of the can.

$1500 One authentic The New Black. color swatch. And one large custom 40" x 30" screen printed poster of the funder's name immortalized in The New Black. custom black ink. Signed and numbered.

A mockup of the poster.
A mockup of the poster.

$5000 One authentic The New Black. color swatch. One 2.5 L can of The New Black. custom black paint. One large custom 40" x 30" screen printed poster of the funder's name immortalized in The New Black. custom black ink. And a private consultation and working relation with myself for any desired design project.

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What will The New Black. look like?

Once the funds are generated, the color creation process can begin. The New Black. will be unlike any of the already existing black Pantone formulas. It will be a new shade, tint, and take on the color. Once progress has begun, updates and project details will be emailed to funders. The overall color creation process takes about 4-6 weeks.

For more specific questions please contact thenewblackcolor@gmail.com

As with most Kickstarter projects, keeping up with the demand and organization of such a large-scale initiative can be challenging. But together with your patience and my resourcefulness, I believe we can create a color.

FAQ

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  • Pledge $1 or more
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    40 backers

    My sincerest heartfelt appreciation as well as the iPhone and iPad wallpapers, and progress of the color's creation.

    Estimated delivery:
  • Pledge $12 or more
    You selected

    61 backers

    One authentic 4" x 2.75" The New Black. color swatch printed on coated paper. Includes the color code formula breakdown. Signed and numbered.

    Estimated delivery:
    Add $8 USD to ship outside the US
  • Pledge $150 or more
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    6 backers Limited (94 left of 100)

    One authentic The New Black. color swatch. And one 17" x 25" screen printed poster in the The New Black. custom black ink. Signed and numbered.

    Estimated delivery:
    Add $10 USD to ship outside the US
  • Pledge $225 or more
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    0 backers Limited (7 left of 7)

    One authentic The New Black. color swatch. And one .5 L can of The New Black. custom black paint. Signed and numbered.

    Estimated delivery:
    Add $25 USD to ship outside the US
  • Pledge $1,500 or more
    You selected

    0 backers Limited (1 left of 1)

    One authentic The New Black. color swatch. And one large custom 40" x 30" screen printed poster of the funder's name immortalized in The New Black. custom black ink. Signed and numbered.

    Estimated delivery:
    Add $10 USD to ship outside the US
  • Pledge $5,000 or more
    You selected

    0 backers Limited (1 left of 1)

    One authentic The New Black. color swatch. One 2.5 L can of The New Black. custom black paint. One large custom 40" x 30" screen printed poster of the funder's name immortalized in The New Black. custom black ink. And a private consultation and working relation with myself for any desired design project.

    Estimated delivery:
Funding period

- (33 days)