Project image
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$2,637
pledged of $8,500pledged of $8,500 goal
39
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, July 8 2015 4:05 PM UTC +00:00
$2,637
pledged of $8,500pledged of $8,500 goal
39
backers
Funding Unsuccessful
The project's funding goal was not reached on Wed, July 8 2015 4:05 PM UTC +00:00

About

Our story started simple. I loved to run, and people called me crazy for it. A violent assault left me struggling, and I found health again in training hard. After a while I got tired of trying to justify myself, excuse the fact that I liked to train, or try to rationalize my behavior to the vast majority of the world. My wife Ricki, and cofounder, is a kickboxing instructor and fitness coach. With the help of some fellow crazy friends we set out to create a new fitness brand that embraced the label of crazy, and make it our own. 

We started with a handful of stickers, then a box of shirts. We recently partnered with an amazing manufacturer of technical athletic gear, Pearl Izumi for a set of Feed Your Crazy(TM) running singlets and tech-t. 

When we talk about Feed Your Crazy at the gym, at a local race, with crossfitters, strong men, triathletes, and gym rats we come in contact with, they get it. We've all been there. Hit an awesome workout, try to explain it to someone who doesn't train, and their response? You're crazy. 

Here's the problem. We're just a small shop, trying to build a big idea. We've been printing small orders of shirts just to cover local demand, and the Pearl Izumi tech gear was all preorder. We're scraping by. We need to get some new designs printed, new products (hats, hoodies) and in a big enough quantity that we can build some momentum. You're not just funding a tshirt design, you're helping us build our dream, and becoming part of our community. Our crazies are the coolest people out there. We are runners, cyclists, crossfiters, strong men, gym rats, triathletes, hikers, walkers .... you get the picture. If you love to be up and active, you qualify.  

Recently featured on the Jon of All Trades Podcast. 

Reward Designs

All of the designs are conceptual, and actual rewards may vary slightly. We'll keep you in the loop, and ask your opinion if we need to change something.  

Here are the t-shirt designs for this go around. All of our shirts are a super soft, tri blend fabric. Slightly athletic cut, these shirts have a super nice shape to them. You can see in the slideshow below, we've had great success with this shirt, available in mens and womens gender specific sizes/cuts. Womens tanks are the same great fabric. 

Understand Crazy
Understand Crazy
The trails are calling
The trails are calling
hashtag - Livecrazy
hashtag - Livecrazy
Live Crazy
Live Crazy
Logo T - Our classic Logo T will be offered in several colors. The classic red, purple, blue
Logo T - Our classic Logo T will be offered in several colors. The classic red, purple, blue
Women's Tank - same great tri blend fabric.
Women's Tank - same great tri blend fabric.
Keep Calm T-shirt
Keep Calm T-shirt

Hoodie Design

Our hat designs this go around. 

Black Fitted - This is a new hat for us. Made by Zephyr, the premium name in hats, this black hat is a sweet new mesh material that wears like a traditional hat.
Black Fitted - This is a new hat for us. Made by Zephyr, the premium name in hats, this black hat is a sweet new mesh material that wears like a traditional hat.
Trucker Hat - We've already done one run of these hats, but made a few tweaks to this version. The last one sold out, so you'll want to grab it. Perfect for wearing at the gym, while training, or simply out and about.
Trucker Hat - We've already done one run of these hats, but made a few tweaks to this version. The last one sold out, so you'll want to grab it. Perfect for wearing at the gym, while training, or simply out and about.

Some of our past gear, and our good friends around the globe. 

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Risks and challenges

Risks? The biggest risk is not getting funded. We've had a lot of success, and people are interested in what we have to offer. We'd hate to get a lot of you all pumped up about being a part of the Feed Your Crazy community, only to fall short on our goal.
We've established a relationship with an awesome local printer, we use high quality products. Check us out on Facebook and ask our fans, they love the gear.
We're opening this thing up to international fans. And that is complicated. But the digital space, and social media is a powerful thing. We've starting to gather fans in far reaches of the world including Canada, Australia, Finland, and more.

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Questions about this project? Check out the FAQ

Support

  1. Select this reward

    Pledge $1 or more About $1.00

    You get it. You understand the cause. Our thanks.

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  2. Select this reward

    Pledge $5 or more About $5

    You're willing to proclaim to the world that you support crazy. A 3" high quality vinyl decal. Perfect for your vehicle.

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  3. Select this reward

    Pledge $10 or more About $10

    You understand crazy, and want to support the cause. You need more visibility. High quality 6" vinyl decal, and a 3" temporary tattoo.

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  4. Select this reward

    Pledge $30 or more About $30

    You love your crazy so much, you'd like to wear it. Pick one of our t-shirt designs (or woman's tank) and we throw in a 3" vinyl decal.

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  5. Select this reward

    Pledge $30 or more About $30

    You want to wear your crazy, but you're more of a hat kind of person. Pick one of our hat designs, and we throw in a 3" vinyl decal.

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  6. Select this reward

    Pledge $45 or more About $45

    Just the hoodie thank you. You're thinking about wearing your crazy as the seasons change. Because you know they will. You're looking for the comfort of a hoodie.

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  7. Select this reward

    Pledge $50 or more About $50

    Just can't decide. You want to wear crazy, but you can't pick just one. Select two of our t-shirt style (or woman's tank).

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  8. Select this reward

    Pledge $50 or more About $50

    You need variety. Your crazy needs some variety. So pick one t-shirt design (or woman's tank), and one hat.

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  9. Select this reward

    Pledge $50 or more About $50

    You're a hat lover. You need both hats. Pick one of each, or two of the same design.

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  10. Select this reward

    Pledge $75 or more About $75

    Three is better than two. Pick three t-shirt styles (or woman's tank).

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  11. Select this reward

    Pledge $100 or more About $100

    I need the complete set. Pick one t-shirt (or woman's tank), one hat, and the hoodie. You can rock crazy from top to bottom, if you wanted to.

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  12. Select this reward

    Pledge $200 or more About $200

    Twinners? Or maybe not. Pick a complete set for two. Two hats, two t-shirts (or woman's tank), and two hoodies.

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  13. Select this reward

    Pledge $800 or more About $800

    You and your friends are serious about crazy. You need to outfit your team or club in crazy? Work with our designers to create a sport specific themed Feed Your Crazy design, and print it on t-shirts, and hoodies for 10 people. (*Note - design can not include trademarked items, etc)

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    Pledge $1,000 or more About $1,000

    You think crazy is a good idea. And you recognize the money you spend supports a lifestyle choice, and a young business. It's more about supporting the community than just the rewards. You'll get a set of stickers, one of each tshirts, one of each hat, a hoodie.

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Funding period

- (35 days)