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Hooked is a strong steel clothes hook that takes inspiration from the   ubiquitous forms found in barbed wire holders.
Hooked is a strong steel clothes hook that takes inspiration from the ubiquitous forms found in barbed wire holders.
49 backers pledged £1,580 to help bring this project to life.

About

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£1,580

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Hooked is the first product launched by myself, Nicholas Marschner, as an endeavour to bring a product into the mass market as a recent design graduate, rather than following the traditional routes open to young designers.

The idea for Hooked came to me originally after recognising the interesting form of these barbed wire holders with their subtle characterful quality. Although raw in form, the twisted stem suggested a refined and interesting quality that I felt could translate into a great domestic object as coat hooks. 

The original point of reference
The original point of reference

Hooked will be made from 6mm flat steel bar, laser cut, heated and twisted in a forge in London, nearby where I saw the original barbed wire holder. The final sinuous forms are cleaned up and then industrially powder coated in a wide range of great colours, lifting them out of their raw urban context into a new domestic setting.

Transformed into a well crafted everyday object.
Transformed into a well crafted everyday object.

Despite having researched quotations from production in the Far East, I have favoured local production in London with one of the few remaining metal smiths based here. I believe that this is an important narrative quality inherent in the product as this is the location where the original object was spotted. Local production has also allowed me to offer a range of bespoke finishes as rewards that I might not otherwise have been able to offer had I decided to aim for genuinely mass quantities.

Although an apparently simple object, the production of the coat hooks requires expensive tooling, and if successful the pledged money will allow me to invest in the first production run of this product.

My intention for Hooked is to inspire a family of objects that will emerge from my design practice, and your generous pledges will help me make this a possibility.

 

Hooked comes in a range of bright strong powder coated colours
Hooked comes in a range of bright strong powder coated colours

 

I am offering a wide range of colours and finishes as limited edition rewards. Match them to any interior hallway, restaurant, or office colour scheme!
I am offering a wide range of colours and finishes as limited edition rewards. Match them to any interior hallway, restaurant, or office colour scheme!

 

 

The Cass Starters project

This project is part of the Cass Starters collective crowd funding initiative. The aim is to bring together the enthusiasm of young creative graduates with the infrastructure and support of the Cass School of Art and Architecture and London Metropolitan University.

Individually, we as graduates have limited brand name power. But collectively, we have plenty of ambition, skill, and creative energy. Most significantly, we share a strong social network - a solid culture of support and collaboration, which we have cultivated during are time studying together. Coupled with the support of The Cass and London Metropolitan University, Cass Starters recognises the power of working together. 

For more information please visit

www.casstarters.com

@CassStarters

#CassStarters

 

Risks and challenges

While developing Hooked at London Metropolitan University, I was encouraged to investigate a wide variety of production processes and arrived at the forged metal bar after many other possible options. I investigated pricing from around the U.K. and also the Far East and have found a good local compromise that maintains affordable production, however to make an initial run viable for these prices I need to invest in tooling to make enough of the pieces. This is the greatest risk, which I have done my best to research using a great number of test pieces. I believe I have arrived at very high quality product that, despite its simple appearance, has a rich narrative and special aesthetic quality that is made to last for generations.

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Support

  1. Select this reward

    Pledge £1 or more About $1.22

    My Gratitude!

    Make a pledge towards the project without a reward, thank you!

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  2. Select this reward

    Pledge £20 or more About $24

    x1 Hooked

    Receive One Hook, In Colour Of your choice, Hooked Comes with all the necessary wall fixings.

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    10 backers
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  3. Select this reward

    Pledge £25 or more About $30

    x2 Hooked Early Bird Offer #1

    Be quick with this first irresistible offer! Receive two hooks in a bold Orange & red. Comes with all the necessary wall fixings.

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    Limited 9 backers
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  4. Reward no longer available

    Pledge £35 or more About $43

    x3 Hooked Early Bird Offer #2

    A amazing early bird offer of three hooks! in any powder coated colour suited to you.

    Perfect set for a small compact interior!
    With a Variety of other Finishes Including galvanised & anodised. Comes with all the necessary wall fixings.

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    Reward no longer available 10 backers
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  5. Select this reward

    Pledge £50 or more About $61

    x3 Hooked In A Deluxe Set

    A Handy & functional range of 3 hooks in any powder coated colour suited to you personally!

    Perfect set for a small compact interior!
    With a Variety of other Finishes Included being galvanised & anodised. Comes with all the necessary wall fixings.

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  6. Select this reward

    Pledge £60 or more About $73

    x3 Hooked Fluorescent Series

    A bright and bold range of Hooks in loud fluorescent colours of your choice.

    Perfect for the nightclub or Bar environment!

    Comes with all the necessary wall fixings.

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    1 backer
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  7. Select this reward

    Pledge £120 or more About $146

    x10 Hooked Large bundle

    The perfect range for a large interior solution
    perfect for restaurants or offices!

    Comes with all the necessary wall fixings.
    With personal colour options!

    Comes with All the necessary Fixings.

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  8. Select this reward

    Pledge £125 or more About $152

    Cassstarters Special

    Cassstarters Special

    Receive all 4 of the CassStarter products:
    Tim Summers - Wobbly Peyote
    Ray Brown - Cardboard Ceramics
    Isabel Farchy - Test Cups
    Nick Marschner - Hooked

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Funding period

- (30 days)