*Images depicted represent sizes; color and fabrics may vary, as each whale is unique.
HomerWhales are unique soft-form toys individually hand made by Abigail Kokai in Homer, Alaska. A few months ago, Abigail had dreamed of making a “Wishing Whale” for the Homer Spit, after watching whales chasing salmon through Kachemak Bay. Then a good friend gave her some denim jeans to repurpose. She drafted up some patterns in a range of sizes and started making denim whale toys and HomerWhales was born. Additional fabrics include remnants from Nomar, a prominent marine fabrics retail and manufacturing business located on Pioneer Ave. in Homer, and patchwork pieces assembled from quilting fabrics, as Abigail is also an avid quilter. Each whale is unique, and she spends a lot of time selecting fabric combinations for each whale. The fin whale is her favorite, although she has also developed a super-rad orca pattern that she is really excited about. They are safe for all ages and intended for use as toys or home décor pillows.
Philanthropy: 5% of all profits will be donated to North Gulf Oceanic Society, a center for Whale Research located in Homer, Alaska.
12 Small Fin Whales will be donated annually to hospitals in Alaska, beginning with the South Peninsula Hospital.
Costs Associated with Initial Business Registration: $2,250
Print marketing materials: $200 Woven fabric labels: $300 Business registration: $75 Name registration: $275 Accounting fees: $250 Website domain and development: $600 Business mailing address: $150 Direct mailing campaign: $400
Risks and challenges
Funds raised through this campaign with fund the initial launch of the product and an intensive marketing campaign. HomerWhales will market to wholesale vendors, nationally and internationally. Marketing will include personally attending Wholesale Markets in Anchorage in 2016, a website, a facebook brand page, and direct mail marketing to gift shops in coastal Alaska, Washington, Oregon and Hawaii – all places where whales migrate annually. From there, it is expected to create its own revenue to establish a permanent workspace in Homer, AK.Learn about accountability on Kickstarter
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