SugAR Poke - Diet App to Avoid Added Sugar
SugAR Poke - Diet App to Avoid Added Sugar
SugAR Poke is the first nutrition smartphone app using AR, augmented reality, to show how to avoid added sugar in your diet.
SugAR Poke is the first nutrition smartphone app using AR, augmented reality, to show how to avoid added sugar in your diet. Read more
About this project
This is why we created the app, SugAR Poke:
We’re building SugAR Poke to help consumers LOWER their added sugar intake or even AVOID added sugar altogether.
Added sugar can be found in 74% all processed foods or beverages at your supermarket, so tell us what product you’d like to ‘poke’ for added sugar and we’ll create the app for that with your favorite brands of yogurt, cereal, pasta sauce, and salad dressings. In addition, receive some sweet SugAR Poke SWAG when you pledge at least $20. A SugAR Poke reusable salad dressing bottle allows you to make your OWN green label salad dressing! A SugAR Poke reusable grocery bag means that you can save the environment while you shop. A SugAR Poke grocery notepad helps you remember what you need to buy!
Join our KickStarter and be part of our community of healthy eaters!
This version of SugAR Poke is a FREE demo for iPhone and Android users. It is currently programmed to only detect a select number of salad dressings, but with YOUR help and pledges, we can make SugAR Poke uncover ALL products in every grocery store nationwide.
Hidden Valley Dressing The Original Ranch 16 FL OZ
Hidden Valley Dressing The Original Ranch Fat Free 16 FL OZ
Kraft Dressing Classic Catalina 16 FL OZ
Kraft Dressing Classic Ranch 16 FL OZ
Kraft Dressing Coleslaw 16 FL OZ
Kraft Dressing Fat Free Classic Ranch 16 FL OZ
Kraft Dressing Zesty Italian 16 FL OZ
Newman’s Own Dressing Light Italian 16 FL OZ
Newman’s Own Dressing Lite Italian 16 FL OZ
Wish-Bone Dressing Italian 15 FL OZ
Wish-Bone Dressing Ranch 15 FL OZ
Wish-Bone Dressing Red Wine Vinaigrette 15 FL OZ
Wish-Bone Dressing The Original Western 16 FL OZ
Wish-Bone Dressing Light Western 16 FL OZ
SugAR Poke is created by EChO - Eradicate Childhood Obesity Foundation, a 501(c)(3) public charity. Therefore, your pledge or donation is tax deductible as allowed by the IRS (full amount less the value of the products or services provided).
What is Added Sugar?
Added sugar is present in 74% of all packaged foods sold in supermarkets, and is also in common savory products like burgers, pizza, bread, and even in salad dressings.
According to the United States Department of Agriculture (USDA), added sugars are “sugars and syrups that are added to foods or beverages when they are processed or prepared." These sugars are not the naturally occurring ones like the fructose in your delicious red apple or the lactose in your milk; they are much more deceptive. When you glimpse at the nutrition label on the back of a food package, it does not differentiate between the natural sugars of the product and the ones that have been added, insidiously, in products you thought did not contain any sugar.
Risks and challenges
New technology is fraught with risks and challenges. SugAR Poke will have plenty to overcome in order to become a fully functional application that covers the entire food-scape in the United Stated grocery stores.
That is, however, the goal of this project. We will attempt, with your support, to deliver an app that can make a dent in childhood obesity by showing the amount in teaspoons of added sugar in every processed food sold at the supermarket or grocery store where you shop.
We will use artificial intelligence software, in addition to augmented reality, to make the app quick and responsive to enable scanning every product and provide the green/black label on added sugar in real time. There is a risk that the app’s response time might be too slow to preform adequately and engage consumers to use it daily when they go food shopping.
We have partnered with Pandora Reality, a leading AR software development company based in New York, NY to help us develop the final application. There is a risk we run into over-cost, time delays, technical difficulties, as with any such ambitious project. Nevertheless, we jointly believe we can overcome those problems over time and deliver a product that will change food habits for good.Learn about accountability on Kickstarter
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