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$6,875 pledged of $40,000 goal
backers
$6,875 pledged of $40,000 goal
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About this project

This is why we created the app, SugAR Poke:

 

                  

 

                  

 

                  

 

               
 

We’re building SugAR Poke to help consumers LOWER their added sugar intake or even AVOID added sugar altogether.

Added sugar can be found in 74% all processed foods or beverages at your supermarket, so tell us what product you’d like to ‘poke’ for added sugar and we’ll create the app for that with your favorite brands of yogurt, cereal, pasta sauce, and salad dressings. In addition, receive some sweet SugAR Poke SWAG when you pledge at least $20. A SugAR Poke reusable salad dressing bottle allows you to make your OWN green label salad dressing! A SugAR Poke reusable grocery bag means that you can save the environment while you shop. A SugAR Poke grocery notepad helps you remember what you need to buy!

Join our KickStarter and be part of our community of healthy eaters!

 

  

This version of SugAR Poke is a FREE demo for iPhone and Android users. It is currently programmed to only detect a select number of salad dressings, but with YOUR help and pledges, we can make SugAR Poke uncover ALL products in every grocery store nationwide.

Hidden Valley Dressing The Original Ranch 16 FL OZ 

Hidden Valley Dressing The Original Ranch Fat Free 16 FL OZ 

Kraft Dressing Classic Catalina 16 FL OZ 

Kraft Dressing Classic Ranch 16 FL OZ 

Kraft Dressing Coleslaw 16 FL OZ 

Kraft Dressing Fat Free Classic Ranch 16 FL OZ 

Kraft Dressing Zesty Italian 16 FL OZ 

Newman’s Own Dressing Light Italian 16 FL OZ 

Newman’s Own Dressing Lite Italian 16 FL OZ 

Wish-Bone Dressing Italian 15 FL OZ 

Wish-Bone Dressing Ranch 15 FL OZ 

Wish-Bone Dressing Red Wine Vinaigrette 15 FL OZ 

Wish-Bone Dressing The Original Western 16 FL OZ 

Wish-Bone Dressing Light Western 16 FL OZ

SugAR Poke is created by EChO - Eradicate Childhood Obesity Foundation, a 501(c)(3) public charity. Therefore, your pledge or donation is tax deductible as allowed by the IRS (full amount less the value of the products or services provided).

What is Added Sugar?

Added sugar is present in 74% of all packaged foods sold in supermarkets, and is also in common savory products like burgers, pizza, bread, and even in salad dressings.

According to the United States Department of Agriculture (USDA), added sugars are “sugars and syrups that are added to foods or beverages when they are processed or prepared." These sugars are not the naturally occurring ones like the fructose in your delicious red apple or the lactose in your milk; they are much more deceptive. When you glimpse at the nutrition label on the back of a food package, it does not differentiate between the natural sugars of the product and the ones that have been added, insidiously, in products you thought did not contain any sugar.

 

Risks and challenges

New technology is fraught with risks and challenges. SugAR Poke will have plenty to overcome in order to become a fully functional application that covers the entire food-scape in the United Stated grocery stores.

That is, however, the goal of this project. We will attempt, with your support, to deliver an app that can make a dent in childhood obesity by showing the amount in teaspoons of added sugar in every processed food sold at the supermarket or grocery store where you shop.

We will use artificial intelligence software, in addition to augmented reality, to make the app quick and responsive to enable scanning every product and provide the green/black label on added sugar in real time. There is a risk that the app’s response time might be too slow to preform adequately and engage consumers to use it daily when they go food shopping.

We have partnered with Pandora Reality, a leading AR software development company based in New York, NY to help us develop the final application. There is a risk we run into over-cost, time delays, technical difficulties, as with any such ambitious project. Nevertheless, we jointly believe we can overcome those problems over time and deliver a product that will change food habits for good.

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Questions about this project? Check out the FAQ

Support this project

  1. Select this reward

    Pledge $5 or more About $5

    SugAR Poke Supporter

    Thanks for your support! Your name will be listed on our website as a contributor to our project!

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  2. Select this reward

    Pledge $20 or more About $20

    SugAR Poke MY favorite PRODUCT

    Choose your favorite item in the grocery store to poke and learn the truth behind its label on how much added sugar it contains. Every SugAR Poke user will be able to see your fav product featured on the app.

    Write to us the product you want in the comments section or send us a direct message.

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    2 backers
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  3. Select this reward

    Pledge $50 or more About $50

    SugAR Poke MY favorite 3 PRODUCTS

    *BONUS* Receive a reusable Salad Dressing Bottle! AND reusable Grocery Bag!

    Choose your TOP 3 favorite items that you would like to 'poke' for added sugar.

    Write to us the 3 products you want in the comments section or send us a direct message.

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  4. Select this reward

    Pledge $100 or more About $100

    SugAR Poke MY favorite 7 PRODUCTS

    *BONUS* Receive a reusable Salad Dressing Bottle AND reusable Grocery Bag AND Grocery List Notepad!

    Choose your 7 favorite items that you would like to 'poke' for added sugar.

    Write to us the 7 products you want in the comments section or send us a direct message.

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    3 backers
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  5. Select this reward

    Pledge $250 or more About $250

    SugAR Poke MY favorite 20 PRODUCTS

    Receive everything above AND

    A quick grocery trip leaves you with up to 20 products in your cart. Choose the 20 favorite items that you would like to 'poke' for added sugar.

    Write to us the 20 products you want in the comments section or send us a direct message.

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  6. Select this reward

    Pledge $500 or more About $500

    SugAR Poke MY favorite 40 PRODUCTS

    Receive everything above AND

    Be able to poke up to 40 products from your regular, weekly grocery cart!

    Write to us the 40 products you want in the comments section or send us a direct message.

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  7. Select this reward

    Pledge $1,000 or more About $1,000

    SugAR Poke 1 ENTIRE BRAND/Category

    Receive everything above AND

    Choose one brand within one product category that you would like to poke! For example, choose all of the Chobani BRAND in the yogurt product Category.

    Let us know which brand you want in the comments section or send us a direct message.

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  8. Select this reward

    Pledge $2,500 or more About $2,500

    SugAR Poke 3 BRANDS/Category

    Receive everything above AND

    Choose up to 3 different brand names within one product category so you can compare the nutritional information between those - and choose the healthier brand for your family!

    Let us know which brands you desire in the comments section or ask a question on our FAQ!

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  9. Select this reward

    Pledge $5,000 or more About $5,000

    SugAR Poke an ENTIRE Product Category

    Be a leading community partner of EChO – Eradicate Childhood Obesity Foundation. Choose an entire product category of products to bring to market on SugAR Poke, for instance the entire aisle of health bars, or cereals, or granolas.
    Let us know which product category you want to sponsor in the comments section or send us a direct message.

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  10. Select this reward

    Pledge $10,000 About $10,000

    LEADING SPONSOR + Poke a Category!

    Receive everything above AND

    Snap a picture and send it to us of your local vending machine and we will add every snack.

    Be a leading community partner and SPONSOR of our work at EChO – Eradicate Childhood Obesity Foundation. We will recognize you and your organization as a leading sponsor in our communication on the SugAR Poke project and on our webpage.

    You can also choose an entire category that you would like to poke as well! (ex: soda, bread, pasta sauce)
    THANK YOU!
    Please contact us via a direct message.

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Funding period

- (60 days)