This project's funding goal was not reached on November 2, 2012.
About this project
Hot Off The Press:
Kid Genius Alert: This 11-yr-old Makes High Fashion Scarves - Refinery29
Early Backers Are Raving:
"Brilliant!" - New York Times Writer Claudia Dreifus
"Inspiring!"- Internet Celebrity Ze Frank
"Getting my holiday shopping done early and supporting a budding artist at the same time! These scarves are one of a kind!" - Filmmaker Jamie Bernstein
"These designs are as good as many of the well-known designers I work with!" - Marie Smart, clothes designer
ALL SCARVES WILL BE DELIVERED BY THE FIRST WEEK OF DECEMBER FOR THE HOLIDAYS! (Except the custom products)
Thank you for visiting my Kickstarter site. I hope you like it!
I'm doing this project because I'd like to share my designs with many people around the world. I've always dreamed of walking down the street and seeing someone I didn't know wearing one of my designs, or walking into someone's house and seeing one of my designs on their pillows or furniture. I hope some day this might happen!
I hope you enjoy wearing my designs as much as I enjoyed making them.
While the reward "prices" are within market range for handmade scarves, there are bargains in the Family, Party and Mystery Pack rewards!
What's most important to us about the process is that this is a family art project - and what matters most to us is that people enjoy these scarves right now - that Tati gets a chance to see how much people love her designs.
Our friends and family:
This has been an entirely group project created with the help of a broad community of friends and family who have donated their incredible talents and time to bring it to life. We are so lucky - and thankful! to know them.
Our dear friend Rudd Simmons shot the beautiful footage of Tati, Mom and Dad in our loft earlier this year. Vanessa Waller of MondaLoves turned Tati’s various marker drawings into Illustrator files just weeks before giving birth! Spoonflower is a wonderful site that let us turn those files into fabric samples. More than 60 of our (very chic!) friends in Charlevoix, Michigan turned out one summer afternoon and helped us pick the winning fabrics you see today. A gifted Seamstress, Marie Smart - who is usually busy working with NYC fashion designers - set aside her time and gave us reasonable rates to make the sample scarves – and she will continue to do so through completion of the project.
Our amazing friends from both Charlevoix and NYC, Maaike Holvast and John Loughlin, stylist and cinematographer respectively, created a magical evening film shoot at our loft to show off the sample scarves. Many of our attractive NYC friends came to that film shoot and wore Tati’s scarves with great panache! They were: Rowan and Natasha Gaither; Frankie Thomas; Tonya Canada; Ruth Ben-Ghiat and Julia Jurist; Paul Gates; Mark and Polina Whitehouse; Mimi Oka, Maaike Holvast and John Loughlin; and of course, Tati, Nick and Mom and Dad Meyer. And Mix and Brooke Meyer cheering from afar! The music was both composed AND performed by Adam Bork and ALSO Tati composed and performed her own music, albeit on our "charmingly" out-of-tune piano.
Tati and her big brother Nick created the wonderful opening title design for the video.
And all the media elements were edited together by longtime friend and amazingly talented PBS producer, Karen Bernstein (www.bernsteindocumentary.com) who put in SO much of her valuable time. We were incredibly lucky to have her help.
When this project is fully funded (no "if"!) we will know that it was only possible because of the extraordinary people who all helped bring it to life. All for Scarves and Scarves for All!
Our Family Story
Saturday mornings in our loft in New York's Greenwich Village, have a special rhythm. Dad plops himself on the couch, reading aloud from Harry Potter, The Secret Garden or Lord of the Rings. Tatiana flops herself on the floor nearby with a pile of Dad's shirt cardboards and Magic Markers and draws. She has always used shapes and colors in unusual and sometimes sophisticated ways, creating graphic designs that are remarkable -- and so clearly her own vision.
When she was 5, she made several designs that we loved and made into family greeting cards. We also decided they would make great scarves. “Hey let’s make them into fabrics!” And over the years it would come up from time to time:
Tati: “Do you think this one would make a nice scarf, mom?”
Mom: “I would really like a dress in this design, T!”
Dad: “Frodo trudged up the rising gorge...."
Actually, Dad has been hankering for, well, a handkerchief for a long time! He has been proudly wearing test swatches in the pocket of his suit since they arrived in August (not the same one, luckily.)
So now, through this Kickstarter campaign, we are sharing Tatiana’s fabrics with you - through a line of silk and cotton scarves. And just in time for the holidays! All rewards will arrive in early to mid-December - except for the custom-made items which will come in the first few months of the new year. If you would like to give something as a gift before December 8th, we will send a beautiful card with a description via email. It may even heighten the suspense!
After the Kickstarter campaign is completed, we will have enough funds to create a few new designs (some were trickier to reproduce and thus much more expensive) as well as take the most popular sellers here, and put them all in an Etsy shop, and on a web site, officially launching Scarves By Tati.
- Tati draws with markers on dad's shirt cardboards
- We have a designer trace the drawings* into Illustrator and match the colors
- *The leaves design was slightly altered to look more like leaves
- Tati, Mom and Vanessa try out many different color combinations
- Informal market research, e.g. lots of friends pick their favorites and Tati makes her final selections
- We print the fabrics and have them sewn into sample scarves
If we reach our goal of $8000, we will make about $1500 - $2000 in profit. We plan to use the funds we raise to create some new scarves and to sell the most popular ones from this campaign on Etsy.com. We will also build a simple web site where we can thank our awesome backers and where people can see Tati's latest work. (Luckily we have some web expertise in the family!)
The rewards we've chosen here as "prices" for scarves are comparable to market prices for high-quality silk and cotton scarves elsewhere. The handmade and hand-drawn factor make our margins are much lower, so we have more to raise. The costs to make a handmade scarf are also high because we are doing holiday rush ordering.
Here's the break down: it costs roughly $80-$100 per design to have a designer trace Tati's drawings into Illustrator and match the colors, and an additional cost to try out various color choices. And some more complex designs we haven't made yet because the cost to reproduce them in Illustrator were estimated at as much as $500 per design! As for the custom fabrics, it's $5/ swatch for each color combination we decide to test print - and we often use up to 20 swatches to see what they look like on fabric. Once we have the final orders, $22 - $36/ yard for the fabric itself and then the rush printing and shipping in time for the holidays goes from $7 to $48 for 4 yards of fabric. Each of the larger scarves take a full yard of fabric, and the smaller ones about 1/4 - 1/6 of a yard. There's a per-item fee to the seamstress for each hand-made scarf and then there's the shipping to USA customers. All this is factored into one scarf, making the margin fairly low.
Risks and challenges
Our biggest concern is of course our daughter, Tatiana. We want Tati to get a lot out of this project - but not to have it overwhelm her life. She is super-excited to launch the project and has been involved every step of the way (much of it over the summer): in choosing color combinations, picking final designs and more recently in performing her own music for the video and working with her brother to create the Logo/ opening screen of the video. And of course in drawing the designs! But we want her to mostly focus on the drawing - the fun part. It is her passion and she will be doing it anyway. While it has been a great learning opportunity for her to understand the basic business aspects of the project, that's not what it is about: it's really a celebration of her designs.
So we've got pretty firm boundaries around her time; she's got a childhood to enjoy - and well, yes, some of that homework stuff too. From the start, Tati has always said how wonderful it would be to see a stranger walking down the street wearing one of her scarves - we believe that through this project, that dream may come true. Go Tati!Learn about accountability on Kickstarter
Have a question? If the info above doesn't help, you can ask the project creator directly.
- (30 days)